Exciting enhancements are coming soon to eCode360! Learn more 🡪
Town of Williamstown, MA
Berkshire County
By using eCode360 you agree to be legally bound by the Terms of Use. If you do not agree to the Terms of Use, please do not use eCode360.
Table of Contents
Table of Contents
Restrictions for exterior signs in all districts shall be as follows:
A. 
All signs must be constructed of opaque material and, if lighted, must be lighted externally, either directly or indirectly, by white light of constant intensity. Such light shall be directed to light only the sign, preventing overspill of light onto adjoining properties and glare onto the street. Signs shall be lit only during normal business hours.
B. 
All signs shall be kept in good repair.
C. 
A nonconforming sign may continue under the terms of its approved permit. Alterations to a nonconforming sign shall comply with the requirements of this chapter for new signs.
D. 
Protection of First Amendment rights. Any sign allowed under this chapter may, in lieu of any other copy specified herein, contain any otherwise lawful, noncommercial message that does not direct attention to a business or to a service or commodity for sale.
In addition to the regulations contained in § 53-3.1, no sign shall be erected or maintained in the residential districts except as provided below. No permit is required for the signs set forth in Subsections A through F.
A. 
One sign displaying the street number and/or name of the occupant of the premises, provided that the sign's area does not exceed 1.5 square feet.
B. 
One "for sale," "for rent" or "open house" sign not exceeding six square feet in area, and advertising only the premises on which it is erected; and directional "open house" signs placed at the two road intersections, one of which is nearest to a house for sale, not more than one sign per intersection, erected not more than 24 hours prior to the "open house" event, and removed within two hours after the event
[Amended 5-19-2009 ATM, Art. 30]
C. 
One sign, denoting the architect, engineer and/or contractor, and information as may be required by any federal or state regulations, on projects funded by them, not exceeding six square feet in area, or such minimum area required by law, maintained on the site while construction is in progress. Such sign shall be removed promptly after the completion of the construction, and prior to occupancy.
D. 
Regulatory, warning and incidental signs not exceeding one square foot in area.
E. 
One sign advertising the sale of produce, the major portion of which is raised on the premises, not exceeding six square feet in area.
F. 
One on-premise sign advertising garage, yard or tag sales, not exceeding four square feet in area, is permitted for the duration of sale.
G. 
Signs for nonconforming uses, as defined by Chapter 70, Zoning, shall be permitted in accordance with the requirements of § 53-3.3B through D.
H. 
Signs for uses permitted by special permit, under Chapter 70, Zoning, subject to the following restrictions:
(1) 
Home occupations/accessory professional offices: no signs, other than those permitted by Subsections A through F, inclusive.
(2) 
Tourist homes/bed-and-breakfast: no signs, other than those permitted by Subsections A through F, inclusive.
(3) 
Nursing homes: one wall sign, conforming to the requirements of § 53-3.3D.
(4) 
Funeral homes: one wall sign, conforming to the requirements of § 53-3.3D.
(5) 
Municipal uses/nonprofit museums: one wall sign, conforming to the requirements of § 53-3.3D.
(6) 
Other uses permitted by special permit, but not listed: special permit, in accordance with Article VI.
I. 
Signs authorized by special permit, as provided in Article VI.
J. 
Temporary signs authorized by permit as provided in Article VII.
In addition to the regulations contained in § 53-3.1 above, no sign shall be erected or maintained in the nonresidential districts except as provided below:
A. 
Those signs described in § 53-3.2B through F are permitted and do not require a permit.
B. 
There shall be not more than one exterior wall sign per business establishment, except that if there is more than one public entrance to any such business establishment, there may be one additional secondary wall sign for each such secondary entrance; provided, however, that the aggregate area of all secondary signs shall not exceed 50% of the maximum permissible size authorized by Subsection D.
C. 
In addition to the foregoing sign or signs, one directory sign of the business establishments occupying the building and accessible through that entrance may be placed on the exterior wall of the building at each public entrance of the building. Such directory sign shall not exceed an area of one square foot for each establishment listed on the directory.
D. 
Wall sign size and location shall comply with the following:
(1) 
Area shall not exceed 16 square feet, with an additional 0.4 square foot per foot of building frontage of the portion of the building occupied by the subject business in excess of 40 feet to a maximum of 32 square feet.
(2) 
Signs shall not project more than six inches from the wall to which they are attached.
E. 
One freestanding sign is permitted, in lieu of the wall signs permitted by Subsections B through D, in all areas except Spring Street as follows:
(1) 
Sign area shall not exceed 50% of the maximum area permitted for a wall sign when computed in accordance with Subsection D(1).
(2) 
Sign height shall not exceed 15 feet.
(3) 
Sign shall be setback from the street line a minimum of five feet.
F. 
No combination signs that advertise a local business and a regionally or nationally advertised product are permitted, except that a franchised dealer may display the trademark of their product on their sign, and a gasoline station may display the trademark of that particular gasoline company on said sign.
G. 
One flag-type banner, pole-mounted along a single edge of fabric, stating "Open," "Sale," or "Welcome." Said excepted banner shall not exceed 18 square feet and shall not obstruct a public way, vehicular site lines, or other means of egress. The banner is permitted by right to be displayed during business hours only.
[Amended 5-19-2015 ATM, Art. 35[1]]
[1]
Editor's Note: This amendment also provided for the renumbering of the remaining subsections of this section.
H. 
Signs authorized by special permit, as provided in Article VI.
I. 
Temporary signs authorized by permit as provided in Article VII.