[Ord. 1375, 2/14/1977, § 8]
Based upon the information contained in a prospective franchisee's proposal, submitted pursuant to the previous provisions of this Part, and such other pertinent information or knowledge as may be attained by the Borough, the following items shall comprise the criteria for award of any franchise, or the transfer thereof:
A. 
Rate Schedule. Preference may be given to applicant with the most reasonable installation and rate schedule.
B. 
Nonprofit Ownership. Preference may be given to applicants representing nonprofit organizations.
C. 
Preference shall be given to those franchisees who have experience in cable television or communication business.
D. 
Financial Capacity. The evidence of financial ability required in the applicant's proposal shall be such as to assure ability to complete the system within three years of the date of franchise.
E. 
Licensee. No preference may be given to a past or present cable television licensee of the Borough for that reason alone.
F. 
The price for purchase by the Borough of the system pursuant to subsection (G) of this Part.
[Ord. 1375, 2/14/1977, § 9]
1. 
The Borough shall, prior to awarding any franchise, advertise for all applications in recognized trade magazines for the CATV industry, some of which are:
A. 
Broadcasting Magazine 1735 Desales Street N.W. Washington, D.C.
B. 
CATV Weekly 1900 West Yale Street Englewood, Colorado
C. 
Cable News Phoenix, Arizona
2. 
The Borough shall also only award a franchise to an applicant after a public hearing on the application and proposal, notice of which hearing shall be published as hereinbefore set forth. Any franchise that is granted shall be published in the manner as are notices of passage of Borough ordinances. The Borough of Pottstown shall actively seek applicants for initial franchise to meet the highest standards of service and character.