Village of Dane, WI
Dane County
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Table of Contents
Table of Contents
[HISTORY: Adopted by the Village Board of the Village of Dane 4-1-1996 as Title 7, Ch. 4, of the 1996 Code. Amendments noted where applicable.]

§ 476-1 Registration required.

It shall be unlawful for any transient merchant, direct seller or charitable solicitor to engage in direct sales or solicitation activities within the Village of Dane without being registered for that purpose as provided herein.

§ 476-2 Definitions.

As used in this chapter, the following terms shall have the meanings indicated:
CHARITABLE ORGANIZATION
Any benevolent, philanthropic, religious, patriotic or eleemosynary person, partnership, association or corporation, or one purporting to be such, including, for example, Boy Scouts, Girl Scouts, 4-H Clubs and school organizations.
CLERK-TREASURER
The Village of Dane Clerk-Treasurer or Deputy Clerk-Treasurer.
MERCHANDISE
Personal property of any kind, and shall include merchandise, goods, or materials provided incidental to services offered or sold. The sale of merchandise includes donations required by the seller for the retention of merchandise by a donor or prospective customer.
PERMANENT MERCHANT
Any person who, for at least one year prior to the consideration of the application of this chapter to said merchant:
A. 
Has continuously operated an established place of business in the local trade area among the communities bordering the place of sale; or
B. 
Has continuously resided in the local trade area among the communities bordering the place of sale and now does business from his residence.
PERSON
All humans of any age or sex, partnerships, corporations, associations, groups, organizations and any other description of a collection of human beings working in concert or for the same purpose or objective.
SOLICITOR
Any person engaged in direct solicitation who:
A. 
Seeks donations of money or other contributions of items of value for an organization or cause; or
B. 
Sells items on behalf of an organization or cause but asks for a contribution of greater value than the item being sold.
TRANSIENT MERCHANT
Any individual who engages in the retail sale of merchandise at any place in this state temporarily and who does not intend to become a permanent merchant of such place. For purposes of this definition, "sale of merchandise" includes a sale in which the personal services rendered upon or in connection with the merchandise constitute the greatest part of value for the price received but does not include the sale of produce or other perishable products by a resident of this state. For purposes of this chapter, the term "transient merchant" shall include direct sellers and solicitors seeking donations or funds for an organization, unless excepted.

§ 476-3 Exemptions.

A. 
The following shall be exempt from all provisions of this chapter:
(1) 
Any person delivering newspapers, fuel, dairy products or bakery goods to regular customers on established routes.
(2) 
Any person selling merchandise at wholesale to dealers in such merchandise.
(3) 
Any person selling Wisconsin agricultural products which the person has grown.
(4) 
Any permanent merchant or employee thereof who takes orders at the home of the buyer for merchandise regularly offered for sale by such merchant within this county and who delivers such merchandise in his regular course of business.
(5) 
Any person who has an established place of business where the merchandise is being sold or is offered for sale on a regular basis and in which the buyer has initiated contact with, and specifically requested, a home visit by said person.
(6) 
Any person who has had, or one who represents a company which has had, a prior business transaction, such as a prior sale or credit arrangement, with the prospective customer.
(7) 
Any person selling or offering for sale a service unconnected with the sale or offering for sale of merchandise.
(8) 
Any person holding a sale required by statute or by order of any court and any person conducting a bona fide auction sale pursuant to law.
(9) 
Any employee, officer or agent of a charitable organization who engages in direct sales for or on behalf of said organization, provided that there is submitted to the Village Clerk-Treasurer proof that such charitable organization is registered under § 440.42, Wis. Stats. Any charitable organization engaging in the sale of merchandise and not registered under § 440.42, Wis. Stats., or which is exempt from that statute's registration requirements, shall be required to register under this chapter.
(10) 
Any person who claims to be a permanent merchant, but against whom complaint has been made to the Village Clerk-Treasurer that such person is a transient merchant, provided that there is submitted to the Village Clerk-Treasurer proof that such person has leased for at least one year, or purchased, the premises from which he/she is conducting business or proof that such person has conducted such business in this Village for at least one year prior to the date complaint was made.
(11) 
Any individual licensed by an examining board as defined in § 15.01(7), Wis. Stats.
(12) 
Minors under 18 years of age who are residents of the Lodi School District.
B. 
This chapter does not apply to transient merchants while doing business at special events authorized by the Village Board.

§ 476-4 Registration requirements.

A. 
Registration information. Applicants for registration must complete and return to the Village Clerk-Treasurer a registration form furnished by the Clerk-Treasurer which shall require the following information:
(1) 
Name, permanent address and telephone number, and temporary address, if any.
(2) 
Height, weight, color of hair and eyes, and date of birth.
(3) 
Name, address and telephone number of the person, firm, association or corporation that the transient merchant represents or is employed by, or whose merchandise is being sold.
(4) 
Temporary address and telephone number from which business will be conducted, if any.
(5) 
Nature of business to be conducted and a brief description of the merchandise offered and any services offered.
(6) 
Proposed method of delivery of merchandise, if applicable.
(7) 
Make, model and license number of any vehicle to be used by the applicant in the conduct of his business.
(8) 
Last cities, villages, and towns, not to exceed three, where applicant conducted similar business just prior to making this registration.
(9) 
Place where the applicant can be contacted for at least seven days after leaving this Village.
(10) 
Statement as to whether the applicant has been convicted of any crime or ordinance violation related to the applicant's transient merchant business within the last five years, the nature of the offense and the place of conviction.
B. 
Identification and certification. Applicants shall present to the Village Clerk-Treasurer for examination:
(1) 
A driver's license or some other proof of identity as may be reasonably required.
(2) 
A state certificate of examination and approval from the sealer of weights and measures where the applicant's business requires use of weighing and measuring devices approved by state authorities.
(3) 
A state health officer's certificate where the applicant's business involves the handling of food or clothing and is required to be certified under state law, such certificate to state that the applicant is apparently free from any contagious or infectious disease, dated not more than 90 days prior to the date the application for registration is made.
C. 
Registration fee.
(1) 
At the time of filing applications, a total fee as set forth in Chapter A150, Fees, shall be paid to the Clerk-Treasurer to cover the cost of investigation of the facts stated in the applications and for processing said registration. Every member of a group must file a separate registration form. The primary applicant shall pay a registration fee, plus a CIB investigation fee; each assistant under the application shall also be required to pay the CIB fee.[1]
[1]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
(2) 
The applicant shall sign a statement appointing the Clerk-Treasurer his agent to accept service of process in any civil action brought against the applicant arising out of any sale or service performed by the applicant in connection with the direct sales activities of the applicant, in the event the applicant cannot, after reasonable effort, be served personally. Registration may be denied upon failure to comply with this subsection.
(3) 
Upon payment of said fee and the signing of said statement, the Clerk-Treasurer shall register the applicant as a transient merchant and date the entry. Said registration shall be valid for a period of 30 days from the date of entry, subject to subsequent refusal as provided in § 476-5B below.
D. 
Solicitors. Solicitors of funds or donations for charitable or other organizations shall comply with all disclosure and registration requirements above but shall be exempt from the registration fee; such applicants, however, shall each pay the CIB fee.[2]
[2]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
E. 
Bond.
(1) 
When required. Every applicant who is not a resident of Dane County or who represents a firm whose principal place of business is located outside of the State of Wisconsin shall file with the Village Clerk-Treasurer a surety bond in the amount of $500, conditioned that the applicant will comply with all provisions of the Village ordinances and the state laws regulating peddlers, canvassers, solicitors and transient merchants, and guaranteeing to any person doing business with the registrant that all money paid as a down payment will be accounted for and applied according to the representations of the registrant, and further guaranteeing that property purchased for future delivery will be delivered according to the representations of the registrant.[3]
[3]
Editor's Note: Amended at time of adoption of Code (see Ch. 1, General Provisions, Art. II).
(2) 
Action on bond. Action on such bond may be brought by any person aggrieved.

§ 476-5 Investigation.

A. 
Upon receipt of each application, the Village Clerk-Treasurer shall refer it immediately to the Police Department for an investigation of the statements made in such registration, said investigation to be completed within five days from the time of referral.
B. 
The Village Clerk-Treasurer shall refuse to register the applicant and issue a permit if it is determined, pursuant to the investigation above, that the application contains any material omission or materially inaccurate statement; complaints of a material nature have been received against the applicant by authorities in the last cities, villages and towns, not exceeding three, in which the applicant conducted similar business; the applicant was convicted of a crime, statutory violation or ordinance violation within the last five years, the nature of which is directly related to the applicant's fitness to engage in direct selling; or the applicant failed to comply with any applicable provision of § 476-4B above.

§ 476-6 Appeals.

Any person denied registration may appeal the denial through the appeal procedure provided by ordinance or resolution of the Village Board or, if none has been adopted, under the provisions of §§ 68.07 through 68.16, Wis. Stats.

§ 476-7 Prohibited practices; disclosure requirements.

A. 
Prohibited practices.
(1) 
A transient merchant shall be prohibited from calling at any dwelling or other place between the hours of 9:00 p.m. and 8:00 a.m., except by appointment; calling at any dwelling or other place where a sign is displayed bearing the words "No Peddlers," "No Solicitors" or words of similar meaning; calling at the rear door of any dwelling place; or remaining on any premises after being asked to leave by the owner, occupant or other person having authority over such premises.
(2) 
A transient merchant shall not misrepresent or make false, deceptive or misleading statements concerning the quality, quantity or character of any merchandise offered for sale, the purpose of his visit, his identity or the identity of the organization he represents. A charitable organization transient merchant shall specifically disclose what portion of the sale price of merchandise being offered will actually be used for the charitable purpose for which the organization is soliciting. Said portion shall be expressed as a percentage of the sale price of the merchandise.
(3) 
No transient merchant shall impede the free use of sidewalks and streets by pedestrians and vehicles. Where sales are made from vehicles, all traffic and parking regulations shall be observed.
(4) 
No transient merchant shall make any loud noises or use any sound-amplifying device to attract customers if the noise produced is capable of being plainly heard outside a one-hundred-foot radius of the source.
(5) 
No transient merchant shall allow rubbish or litter to accumulate in or around the area in which he is conducting business.
B. 
Disclosure requirements.
(1) 
After the initial greeting and before any other statement is made to a prospective customer, a transient merchant shall expressly disclose his name, the name of the company or organization he is affiliated with, if any, and the identity of merchandise or services he offers to sell.
(2) 
If any sale of merchandise is made by a transient merchant or any sales order for the later delivery of merchandise is taken by the seller, the buyer shall have the right to cancel said transaction if it involves the extension of credit or is a cash transaction of more than $25, in accordance with the procedure as set forth in § 423.203, Wis. Stats.; the seller shall give the buyer two copies of a typed or printed notice of that fact. Such notice shall conform to the requirements of § 423.203(1)(a), (b) and (c), (2) and (3), Wis. Stats.
(3) 
If the transient merchant takes a sales order for the later delivery of merchandise, he shall, at the time the order is taken, provide the buyer with a written statement containing the terms of the agreement, the amount paid in advance, whether full, partial or no advance payment is made, the name, address and telephone number of the seller, the delivery or performance date and whether a guarantee or warranty is provided and, if so, the terms thereof.

§ 476-8 Records.

The Police Department shall report to the Clerk-Treasurer all convictions for violations of this chapter, and the Clerk-Treasurer shall note any such violation on the record of the registrant convicted.

§ 476-9 Revocation of registration.

A. 
Registration may be revoked by the Village Board after notice and hearing if the registrant made any material omission or materially inaccurate statement in the application for registration, made any fraudulent, false, deceptive or misleading statement or representation in the course of engaging in direct sales, violated any provision of this chapter or was convicted of any crime or ordinance or statutory violation which is directly related to the registrant's fitness to engage in direct selling.
B. 
Written notice of the hearing shall be served personally or pursuant to § 476-4C on the registrant at least 72 hours prior to the time set for the hearing; such notice shall contain the time and place of hearing and a statement of the acts upon which the hearing will be based.