City of Greendale, MO
St. Louis County
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Table of Contents
Table of Contents

Section 415.010 Definitions.

[Ord. No. 464 §1, 5-20-2003]
The following words, terms and phrases, when used in this Chapter, shall have the meanings ascribed to them in this Section, except where the context clearly indicates a different meaning:
ABANDONED SIGN
A sign which no longer correctly directs or informs any person, or advertises a bona fide business, lessor, owner, product or activity conducted or product available on the premises where such sign is displayed.
ACCESSORY SIGN
Any on-premises or on-property sign, to be distinguished from off-site or off-premises signs or poster boards which constitute a business unto themselves, and which are not accessory signs.
ANIMATED SIGN
Any sign utilizing actual or apparent movement, change of illumination intensity or direction, sound or any other means of attracting attention mechanically.
ARCHITECTURAL PROJECTION
A marquee, awning or other similar architectural projection extending beyond the main floor areas of the structure with which it is associated.
AREA OF SIGN
The entire area within a single continuous perimeter composed of parallelograms, circles, ellipses, trapezoids, and triangles, or combinations thereof, per sign panel which enclose the extreme limits of the advertising message, display, illustration, or insignia. Embellishments shall not be counted in sign area unless they exceed twenty percent (20%) of the sign area. Supports or uprights to support the sign are excluded from calculated area. Where a sign has two (2) or more faces, the area of all faces shall be included in area determination except that only one (1) face of a double- faced sign shall be considered in determining sign area, providing both faces are parallel and the distance between the two (2) faces does not exceed two (2) feet. Further, where a sign consists only of individual letters, numerals, symbols, or other similar components painted on or attached directly to the wall of a building, and where such components are without an integrated background definition and are not within a circumscribed frame area, the total area of the sign shall be the sum of the areas of the squares or rectangles surrounding each individual component.
ATTACHED SIGN
Any sign which is fastened to or supported in whole or in part by a building or other structure.
AWNING
See "DROP AWNING".
BANNER
A sign of fabric, plastic, paper, or other light pliable material, not enclosed in a rigid frame.
BILLBOARD
See "OFF-SITE OR OFF-PREMISES SIGN".
CONSTRUCTION SIGN
A temporary sign used during construction of new buildings or additions or remodeling of old buildings.
DETACHED SIGN
Any sign supported wholly by the ground.
DIRECTIONAL SIGN
A sign which is intended as a public convenience in directing persons to places of public or semi-public accommodations such as parks, playing fields, golf courses, airports and other public institutions, highway markers and public transportation notices, but not including commercial establishments.
DIRECTORY SIGN
A sign showing the locations of commercial establishments within a shopping center or other multi-tenant development.
DROP AWNING
Any structure made of cloth, steel or any approved material mounted on a rigid or collapsible frame.
FRONT FOOTAGE
The measured distance of a building, tract or other property unit on a straight line parallel to the abutting street.
GROUND SIGN
See "DETACHED SIGN".
MESSAGE BOARD
A sign utilizing a fixed or moving display of letters and numbers in which the illumination does not change in intensity during uniform daylight or darkness.
MULTIPLE COPY SIGN
A sign which advertises items other than the name of the business and the principal product or service.
OFF-SITE OR OFF-PREMISES SIGN
A sign directing attention to a business, commodity, service, entertainment or the like not offered on the premises upon which the sign is located. Billboards and poster boards are off-site or off-premises signs by this definition.
ON-SITE OR ON-PREMISES SIGN
A sign directing attention to a business, commodity, service or entertainment conducted, sold or offered upon the premises as those upon which the sign is maintained.
PORTABLE SIGN
Any sign not permanently affixed to the ground or a structure on the premises it occupies.
PREMISES
Any tract of land which is improved with a building or buildings and accessory buildings or structures.
PROJECTING SIGN
Any sign attached to a building or other structure which projects more than one (1) foot from the building face and which is constructed with the reading faces not parallel to the building face.
REAL ESTATE SIGN
A sign pertaining to the sale, lease or rental of real estate.
ROOF LINE
The highest point of the main roof structure and not to include cupolas, pylons, projections or minor raised portions or architectural projections of the roof.
SHOPPING CENTER
Any grouping of three (3) or more commercial buildings that have and use common parking facilities.
SIGN
Any device or structure erected to advertise or to convey information or a direction.
SIGN HEIGHT
The vertical distance measured from the nearest adjacent public street grade or upper surface of the curb, whichever permits the greatest height, to the highest point of such sign, excluding embellishments.
TEMPORARY SIGN
Any sign, banner, pennant, valance or other advertising display intended to be displayed for a short period of time only.
VEHICLE SIGN
A sign mounted upon, painted upon, or otherwise erected on a trailer, truck, automobile or other vehicle so that it shall be visible from a public street or right-of-way.
WALL SIGN
A sign mounted flat against, or painted on the wall of a building or structure with the exposed face of the sign in a plane parallel to the face of such wall.
WINDOW SIGN
Any sign affixed to the interior or exterior of a window, or any sign located inside a building within six (6) feet of the interior side of the window and displayed so as to attract the attention of persons outside the building.

Section 415.020 Scope.

[Ord. No. 464 §2, 5-20-2003]
A. 
The provisions of this Chapter shall not apply to:
1. 
Flags or pennants, or insignias of any nation, State, County, City or other governmental unit and any not-for-profit organization;
2. 
Temporary decorations or displays celebrating the occasion of traditionally accepted patriotic, religious or local holidays or events;
3. 
The erection, construction, and maintenance of official traffic, fire and policy signs, signals and devices and markings of the State, County, or City;
4. 
Non-illuminated directional or informational signs of a public or quasi-public nature;
5. 
Political signs or signs announcing political candidates or issues, but which signs must be removed within two (2) weeks after the election, except in the case of a general election following a primary election. For successful candidates such signs may remain until two (2) weeks after the general election;
6. 
Residential garage or patio sale signs not to exceed six (6) square feet;
7. 
Animated public message signs not exceeding six (6) square feet in area when approved by the Building Commissioner.

Section 415.030 Posting Advertisements.

[Ord. No. 464 §3, 5-20-2003]
No person shall place upon any building, fence, wall or public place in this City, any printed, written, painted or other advertisement, bill, notice, sign or poster without having first obtained the written permission of the owner of such building, house, fence, wall or public place. All such signs must comply with the provisions of this Chapter and other ordinances of the City of Greendale.

Section 415.040 Variances and Appeals.

[Ord. No. 464 §4, 5-20-2003]
A. 
The Board of Adjustment shall have the authority to grant a variance from the provisions of this Chapter, provided there is sufficient evidence to show that:
1. 
There are special circumstances or conditions applying to the land, building, or use referred to in the applications;
2. 
The authorizing of the variance is necessary for the preservation and enjoyment of substantial property right; and
3. 
The authorizing of the application will not be materially detrimental to persons residing or working in the vicinity of the property, to the neighborhood, or to the public welfare in general.
B. 
No use variance shall be granted. A use variance is one which would permit a particular type of sign to be located in a zone in which it otherwise is prohibited.

Section 415.050 Permits and Fees.

[Ord. No. 464 §5, 5-20-2003]
A. 
Except as otherwise provided in this Chapter, it shall be unlawful for any person to construct, erect, alter or relocate or order a person in his/her employ to construct, alter, erect or relocate a sign within the City without first obtaining a permit or permits from the Building Commissioner.
B. 
There shall be a fee for sign permits, as set out in Section 130.210 of this Code.

Section 415.060 Content Generally — Prohibition of Commercial Signs in Areas Zoned Residential.

[Ord. No. 464 §6, 5-20-2003]
No sign shall be permitted which does not pertain solely to the advertisement of the services rendered, business conducted, or products sold on the premises on which such sign is located. No sign shall be permitted in an area zoned residential which pertains to the advertisement of services rendered, business conducted, or products sold at any location.

Section 415.070 Area.

[Ord. No. 464 §7, 5-20-2003]
A. 
The aggregate area of all on-premises signs shall not exceed one (1) square foot of sign area for each linear front footage abutting a street and in the case of a building located in a shopping center, the footage shall-be-based on the linear frontage of the building. Permanent window signs shall be included in the aggregate of all on-premises signs.
B. 
Projecting building signs shall not exceed one (1) square foot for each linear foot of street frontage.
C. 
On buildings having more than one (1) street frontage, the maximum allowable number and square footage of on-site signs is permitted for each building frontage or occupancy. Such maximum allowance, however, is not transferable either in whole or in part from one (1) building frontage to another nor from one (1) occupancy to another occupancy.
D. 
When a sign is erected at the street intersection corner of a parcel or at the intersection of a building front, and is situated at an angle so as to be visible from both streets or both frontages, the sign shall not exceed the maximum area allowed for the longest front footage of building occupancy or street frontage.

Section 415.080 Height.

[Ord. No. 464 §8, 5-20-2003]
A. 
Attached Signs. Except as otherwise provided in this Chapter, the height of an attached sign, including embellishments shall not exceed that of the roof line of the supporting building.
B. 
Ground Signs. The height of a ground sign shall be limited to fifty (50) feet except within a distance of one thousand five hundred (1,500) feet of the center line of an interstate highway on a line parallel to the center line, in which case, the heights shall not exceed sixty (60) feet.

Section 415.090 Ground or Detached Signs.

[Ord. No. 464 §9, 5-20-2003]
A. 
Not more than one (1) accessory sign shall be erected on any one (1) premises.
B. 
Directional ground signs not to exceed six (6) square feet are not to be included in the limitation restrictions on the number of ground signs allowed. And not more than three (3) such directional ground signs shall be allowed on each premises.

Section 415.100 Directory Signs.

[Ord. No. 464 §10, 5-20-2003]
A. 
Where a group of businesses as in a shopping center or other commercial location, agree to place their ground signage allotment on a common structure with common architectural parameters, the area allowances shall be increased by twenty-five percent (25%) of the allowed individual detached signs, except that the maximum area of the combined signs shall not exceed one hundred twenty-five (125) square feet.
B. 
Copy area of multiple copy signs shall not exceed forty percent (40%) of the background to which applied.

Section 415.110 Temporary Signs.

[Ord. No. 464 §11, 5-20-2003]
A. 
Contractor And Construction Signs. Signs designating the contractor or subcontractor engaged in the construction or repair of the building on each lot or parcel shall be permitted in all zoning districts as follows:
1. 
One (1) non-illuminated sign is allowed per contractor or subcontractor. The sign shall not exceed six (6) square feet in area and shall not exceed a height of six (6) feet.
2. 
The sign shall be removed within ten (10) days of the completion of the construction work.
3. 
Contractor signs may be consolidated on one (1) sign, in which case, the area of this sign is to be calculated at six (6) square feet per contractor with a maximum area of thirty-six (36) square feet for six (6) or more contractors. This sign shall not exceed eight (8) feet in heights or be located within twelve (12) feet of the public right-of-way.
B. 
Development Signs. Signs indicating or identifying a proposed future development shall be allowed in all commercial and industrial zoning districts as follows:
1. 
One (1) single or double-faced detached sign is allowed per parcel proposed for development.
2. 
The face area of each sign shall not exceed thirty-six (36) square feet for the first acre or portion thereof. When the lot or parcel proposed for development exceeds one (1) acre in size, the combined area of the signs used may increase by six (6) square feet in area for each additional acre, or portion thereof, up to a maximum of seventy-two (72) square feet per face.
3. 
Development signs shall not be erected within twelve (12) feet of the public right-of-way or exceed a height of twelve (12) feet.
4. 
The sign or signs shall be removed within ten (10) days after completion of the proposed development.
C. 
Subdivision Signs. Temporary subdivision signs may be located in any zoning district in accordance with the following schedule:
No. of Lots
No. of Signs
Less than 50
1
50 to 299
2
300 or more
3
1. 
The signs may remain for a period of two (2) years or until all lots in the subdivision are sold, whichever occurs first.
2. 
Subdivision signs shall be either single or double-faced and shall not exceed seventy-five (75) square feet per sign face. Height shall not exceed twelve (12) feet and no such sign shall be erected closer than twelve (12) feet to the public right-of-way.
D. 
Real Estate Signs. A sold or for sale sign on real estate shall not exceed three (3) square feet in area.

Section 415.120 Non-Conforming Signs.

[Ord. No. 464 §12, 5-20-2003]
A. 
Any existing sign in violation of the provisions of this Chapter and which sign was approved for construction by the City shall be considered to be legal but non-conforming. In the event of its removal or destruction by whatever cause, a replacement sign must comply with the requirements of this Chapter.
B. 
In the event of partial damage, the sign shall be deemed totally destroyed for purpose of this Chapter as it relates to replacement when the damage to the sign is either fifty percent (50%) or more of the original cost of the sign or fifty percent (50%) or more of the structure of the sign.
C. 
Notwithstanding any provision to the contrary in this Chapter, failure to notify the owner of the property or the failure of the owner to receive such notice shall not relieve such owner of the duty to comply with the provisions of this Chapter.

Section 415.130 Prohibited Signs.

[Ord. No. 464 §13, 5-20-2003]
A. 
The following signs and advertising devices are hereby declared to be unlawful:
1. 
Animated signs;
2. 
Any sign erected in a location prohibited by this Chapter;
3. 
Any sign erected in a public easement or right-of-way;
4. 
Any sign erected so as to prevent free ingress to or egress from any door or window, or any other exitway required by the building or fire codes of the City;
5. 
Any sign attached to any public utility pole, tree, fire hydrant, curb, sidewalk or other surface located on public property;
6. 
Any sign erected in any location where, by reason of its location, will obstruct the view of any authorized traffic sign, signal, or other traffic control device. Nor may any sign, by reason of its shape, position or color interfere with or be confused with any authorized traffic signal sign or device. Further, no sign shall be erected in a location where it will obstruct vision of the public right-of-way to a vehicle operator during ingress to, egress from, or while traveling on the public right-of-way;
7. 
Any on-premises sign advertising an article or product not manufactured, assembled, processed, repaired or sold or a service not rendered upon the premises upon which the sign is located;
8. 
Any sign or advertising devices such as banners and pennants affixed on poles, wires, ropes or streamers, wind-operated devices and "A" frames or other portable signs of like nature, and other similar contraptions or techniques except that these devices may be used for a period of thirty (30) days in any twelve-month period by permit from the Building Commissioner.
9. 
Vehicles signs, except for standard advertising or identification markings which are painted on or permanently attached to a business or commercial vehicle;
10. 
Off-site or off-premises signs, including but not limited to billboards.

Section 415.140 Abandoned Signs.

[Ord. No. 464 §14, 5-20-2003]
A. 
Any sign which is located on property which becomes vacant and unoccupied for a period of three (3) months or more, or any sign which was erected for an occupant or business unrelated to the present occupancy or his/her business, or a sign which pertains to a time, event or purpose which no longer applies, shall be deemed to have been abandoned.
B. 
Permanent signs applicable to a business temporarily suspended because of a change of ownership or management of such business shall not be deemed abandoned unless the property remains vacant for a period of six (6) months or more. An abandoned sign is prohibited and shall be promptly removed or treated so as to eliminate the sign message by the owner of the sign or owner of the premises.

Section 415.150 Dangerous or Defective Signs.

[Ord. No. 464 §15, 5-20-2003]
No person shall maintain or permit to be maintained on any premises owned or controlled by him/her any sign which is in a dangerous or defective condition. Any such sign shall be promptly removed or repaired by the owner.

Section 415.160 Maintenance and Repair.

[Ord. No. 464 §16, 5-20-2003]
Each sign shall be maintained in a safe, presentable and good condition including the replacement of defective parts, painting, repainting, cleaning and other acts required for the maintenance of the sign. The Building Commissioner shall require compliance or removal of any sign determine by him/her to be in violation of this section.