City of Shrewsbury, MO
St. Louis County
By using eCode360 you agree to be legally bound by the Terms of Use. If you do not agree to the Terms of Use, please do not use eCode360.
Table of Contents
Table of Contents

Section 545.005 Intent; Applicability; Effect.

[Ord. No. 2847 §1, 4-26-2016[1]]
A. 
It is the intent of this Chapter to regulate and control the location, erection, number and maintenance of signs and matters relating thereto within the City of Shrewsbury in order to promote public safety, health and general welfare of the community, without infringing upon the rights granted by the First Amendment to the Constitution of the United States of America. These regulations are specifically designed to:
1. 
Provide for uniform regulation and orderly development of signs consistent with established polices and ordinances of the City;
2. 
Further the goals and policies of the City Comprehensive Plan;
3. 
Prohibit hazardous and dangerous signs; and
4. 
Provide a desirable and attractive living and work environment through harmonious and uniform signage.
B. 
The provisions of this Chapter shall apply to all signs in the City, as herein defined, unless otherwise provided by this Chapter. Every sign shall comply with all other applicable ordinances of the City. In case of a conflict between provisions of this Chapter and other applicable provisions, the more restrictive shall govern.
[1]
Editor's Note: Section 1 of this ordinance repealed former Ch. 545, Signs, adopted 9-22-1998 by Ord. No. 2174 §§1 — 2, as amended.

Section 545.010 Definitions.

[Ord. No. 2847 §1, 4-26-2016]
The following words, when used in this Chapter, shall have the meanings set out herein:
BEACON
Any light with one or more beams directed into the atmosphere or directed at one (1) or more points not on the same zone lot as the light source; also, any light with one (1) or more beams that rotate or move, including strobe lights.
BILLBOARD
Any sign which is:
1. 
Located on a lot not containing a building;
2. 
Visible from any point of the traveled ways of an interstate highway; and
3. 
Not a roof sign, post or standard sign, monument sign or a projecting sign.
CONSTRUCTION SIGN
Temporary signs used during construction of new buildings or reconstruction of or additions to old buildings.
ELECTRONIC CHANGEABLE MESSAGE SIGN
A sign whose alphabetic, graphic, or symbolic information content or display, either whole or in part, composed of electrically illuminated or mechanically driven changeable segments, may be changed or altered by means of electrical, electronic or computerized programming.
FREESTANDING SIGN
Any sign erected, constructed or maintained for the purpose of displaying outdoor advertising by means of posters, pictures, pictorial and reading matter when such sign is resting on the ground or supported by one (1) or more uprights, posts, or braces placed upon or affixed in the ground and not attached to any part of a building.
GROUND SIGN
Any sign not attached to a building and which is supported by uprights, posts, braces or a solid base not attached to any part of a building. This category does not include a post sign. There is no space between the bottom of the ground sign and the ground.
ILLUMINATED SIGN
Any sign which is brightened by light sources either mounted on or in the sign or at some other locations.
INCIDENTAL SIGN
A sign which is too small to be legible from a position off the premises.
MARQUEE
Any permanent roof-like structure projecting beyond a building or extending along and projecting beyond the wall of the building, generally designed and constructed to provide protection from the weather.
MUNICIPAL SIGN
A sign erected by the City for street or other municipal purposes.
NON-CONFORMING SIGN
Any sign that does not conform to the requirements of this Chapter.
PAPER POSTER
A sign made of paper, cardboard, posterboard or other type of paper-based product.
PENNANT
Any lightweight plastic, fabric, or other material, whether or not containing a message of any kind, suspended from a rope, wire, or string, usually in series, designed to move in the wind.
PORTABLE SIGN
Any sign not permanently attached to the ground or other permanent structure, or a sign designed to be transported, including, but not limited to, signs designed to be transported by means of wheels; signs converted to A- or T-frames; menu and sandwich board signs; balloons used as signs; umbrellas used for advertising; and signs attached to or painted on vehicles parked and visible from the public right-of-way, unless said vehicle is used in the normal day-to-day operations of the business.
POST SIGN
Any sign not attached to a building or structure and supported by one (1) or more stationary poles, posts or standards. A post sign is also known as a "pylon sign" or "pole sign."
PROJECTING SIGN
A sign which is attached directly to a building wall or other upright surface and which projects more than twelve (12) inches from the face of the wall or surface.
ROOF SIGN
A sign affixed to the roof of a building and extending beyond the highest point of a roof.
SIGN
Any device, fixture, placard or structure that uses any color, form, graphic, illumination, symbol or writing to advertise, announce the purpose of, or identify the purpose of a person or entity, or to communicate information of any kind.
SIGN AREA
The total area of the space to be used for advertising purposes, including the spaces between open-type letter and figures, including the background structure or other decoration or addition which is an integral part of the sign.
STREET BANNER
A cloth sign stretched across and above a City street.
WALL SIGN
Any sign attached parallel to, but within twelve (12) inches of, a wall, painted on the wall surface of, or erected and confined within the limits of an outside wall of any building or structure which is supported by such wall or building, and which displays only one (1) sign surface.

Section 545.015 Signs Allowed in All Zoning Districts — No Building Permit Required.

[Ord. No. 2847 §1, 4-26-2016]
A. 
The following signs shall be exempt from regulation under this Chapter:
1. 
The erection, construction and maintenance of official traffic signs, signals, and any public notice or warning required by a valid and applicable Federal, State or local law, regulation or ordinance.
2. 
Signs for the control or direction of traffic and other authorized public purposes related to the promotion of the health, safety and welfare of the general public as required by the City or other governmental authority.
3. 
Any lot in a residentially zoned area that is on the market for sale or lease shall be permitted one (1) additional sign of six (6) square feet per sign face and a maximum of two (2) sign faces.
a. 
Institutional uses within a residentially zoned area that are on the market for sale or lease shall be permitted one (1) additional sign of sixteen (16) square feet per sign face and a maximum of two (2) sign faces.
4. 
Any lot in a commercial zoned area that is on the market for sale or lease shall be permitted one (1) additional sign of sixteen (16) square feet per sign face and a maximum of two (2) sign faces.
5. 
One (1) ground sign of six (6) square feet or less in all residential districts, provided, in each instance, that any such sign is located on private property with the owner's permission. Additional ground signs are permitted under this Chapter during the election season, not to exceed the total number of questions or candidates on the ballot for the ensuing election.
6. 
Ground signs, sixteen (16) square feet or less, are permitted under this Chapter for commercial and industrial zoning districts during the election season, not to exceed the total number of questions or candidates on the ballot for the ensuing election.
7. 
Incidental signs.
8. 
Traffic control signs on private property, such as stop, yield and similar signs, the face of which meet Department of Transportation standards.

Section 545.020 Signs Allowed on Private Property With and Without Permits.

[Ord. No. 2847 §1, 4-26-2016]
A. 
Signs shall be allowed on private property in the City in accordance with the provisions of this Chapter.
1. 
Every property shall have the street address prominently displayed, in a size which permits reading from the street, at a location immediately adjacent to or above every entry or exit door. No permit is necessary for this type of signage.
2. 
Permitted signage subject to the size and location limitations detailed in this Chapter:
a. 
Residential district signage.
(1) 
A sign up to one (1) square foot in area mounted on the wall next to the main entry door subject to issuance of a sign permit (suggested use: home occupation sign).
(2) 
Residential subdivision or development monument signs. Two (2) permanent signs, not exceeding thirty-two (32) square feet in size per face, shall be allowed per development. Exception: Where the development has access to two (2) or more streets, or has more than one (1) entrance on one (1) street, such signs shall be allowed at each entrance. Such signs shall not exceed eight (8) feet in height from the surrounding grade to the highest point of the sign (suggested use: subdivision or development identification signage). A sign permit is required.
(3) 
Temporary signage. A sign permit is required.
(4) 
On-site construction signs for developments with one (1) to two (2) lots, with only one (1) such sign per lot not to exceed six (6) square feet in gross sign area per face with a maximum of two (2) faces. Such a sign shall not be erected in a public right-of-way and shall be removed no later than ten (10) days after the receipt of an occupancy permit for a building or development or ten (10) days after completion of the work if no occupancy permit is required. A sign permit is required.
(5) 
For developments with three (3) lots or greater, one (1) sign, not to exceed forty-eight (48) square feet in gross sign area per face with a maximum of two (2) faces if placed back to back. For developments with three (3) lots or greater with two (2) street frontages, either one (1) forty-eight-square-foot sign with a maximum of two (2) faces if placed back to back, or one (1) V-shaped sign with two (2) faces not to exceed forty-eight (48) square feet per face, located where the two (2) street frontages intersect are allowed. For developments with three (3) lots or greater, one additional sign per lot having a maximum size of eighteen (18) inches by twenty-four (24) inches. A sign permit is required.
b. 
Signage for all other zoning districts or uses.
(1) 
Ground signs for commercial developments (suggested use: development identification sign). A sign permit is required.
(2) 
Temporary signage as described in Section 545.045. A sign permit is required.
(3) 
One (1) wall sign per commercial street frontage. A sign permit is required. See Section 545.050(A)(2).
(4) 
One (1) ground sign per commercial street frontage. Under certain circumstances described in Section 545.050(A)(5)(a), a projecting sign may be substituted for the ground sign. A sign permit is required.
(5) 
Window signage subject to the limitations of Section 545.050(A)(4).
(6) 
Incidental signage. A sign permit is required.
(7) 
On-site construction signs, with only one (1) such sign per entire development, not to exceed seventy-two (72) square feet in gross sign area shall be permitted. Such signs shall be allowed to have two (2) seventy-two-square-foot faces if placed back-to-back or in a "V" shape. Such a sign shall not be erected in a public right-of-way and shall be removed ten (10) days after the receipt of an occupancy permit for a building or development or ten (10) days after completion of the work if no occupancy permit is required. A sign permit is required.

Section 545.025 Signs Prohibited Under this Chapter.

[Ord. No. 2847 §1, 4-26-2016]
A. 
All signs not expressly permitted under this Chapter or exempt from regulation hereunder in accordance with the provisions of this Chapter are prohibited in the City. Such signs include, but are not limited to:
1. 
Beacons;
2. 
Pennants;
3. 
Freestanding residential;
4. 
Roof signs;
5. 
Portable signs;
6. 
Individuals dressed in costume intended to attract attention as human signs to a business for advertising purposes;
7. 
Post signs, pylon signs or pole signs;
8. 
Strings of lights not permanently mounted to a rigid background, except those that are decorative and convey no message;
9. 
Inflatable signs and tethered balloons excepting balloons in a residential area which are used for less than two (2) days;
10. 
Vehicle signs, except those which are painted on or permanently affixed flat against the factory surface of a vehicle;
11. 
Off-site signage, absent the consent of the property owner;
12. 
Signs that falsely advertise that an activity, business, product or service is sold or conducted on the premises upon which the sign is located and thereby misdirect traffic. Such signs, including the sign structures, shall be removed within thirty (30) days of written notification to the owner of the premises.

Section 545.030 Sign Regulations.

[Ord. No. 2847 §1, 4-26-2016]
A. 
Real Estate Signs On Property For Rent, Lease Or Sale.
1. 
Real estate signs are permitted only during the time that a property is for rent, lease or sale. Such signs shall be unlighted, twelve (12) square feet or less. Real estate signs must be located upon property to which the signs refer and located not closer than ten (10) feet to a side lot line, which signs shall be removed within seven (7) days of closing upon sale or lease of the property.
2. 
Directional arrows shall only be erected if and when the house or property is available for inspection.
B. 
Real estate signs advertising future use or development of property on which signs are located may be maintained, provided such signs do not exceed twenty-four (24) square feet in area or remain longer than six (6) months. "For Rent" and "For Lease" signs in Commercial and Industrial Districts for new buildings shall not exceed twelve (12) square feet.
C. 
The sign area of bulletin boards may not exceed twenty-four (24) square feet in area, excluding base and decorations not an integral part of the sign. In no case shall the base and decorations exceed the sign area.
D. 
In the "R-3" Planned Residential Districts, there may be one (1) wall sign attached to a building, projecting no more than twelve (12) inches, not exceeding twelve (12) square feet in area and relating only to the name or use of the building.
E. 
In the Commercial and Industrial Districts, there may be freestanding signs, marquee signs, projecting signs, and wall signs when displaying no advertising matter, except that pertaining to the business conducted in the building, or part thereof, on which such sign is placed. The total square foot area of all signs shall not exceed fifteen percent (15%) of the total square foot area of the face of the building as seen from the street on which the building fronts; for buildings facing two (2) or more streets, each such face of the building shall be computed separately in relation to signs on or related to that face. There shall be no more than two (2) signs per street-facing wall. Where two (2) or more tenants rent a single building, the area of signs of each tenant shall not exceed fifteen percent (15%) of that portion of the face of the building that each tenant rents. There shall not be more than one (1) freestanding sign for each one hundred fifty (150) feet of total street frontage for each street on which the property fronts. No freestanding sign shall extend closer than ten (10) feet to a side lot line. No part of any sign shall be more than thirty (30) feet high.
F. 
All signs in a "C-2" Planned Commercial District shall be approved, controlled and regulated as per the special permit issued by the Board of Aldermen authorizing such Planned Commercial District.
G. 
Paper Posters And Billboards.
1. 
Paper posters applied directly to the wall or building or pole or other support are prohibited except as set out hereinafter.
2. 
Temporary signs may be displayed in or attached to the inside of show or display windows, provided the total sign area does not exceed twenty percent (20%) of the total show or display window area. Signs or devices which by color, location or design resemble or conflict with traffic control signs or devices are prohibited.
3. 
Billboards are allowed in Industrial Districts or Commercial Districts located on I-44 upon a special use permit being issued by the Board of Aldermen. In addition to the general requirements set forth by ordinance for issuing a special use permit, billboards must comply with the following requirements:
a. 
Billboards must comply with all State and Federal laws.
b. 
No billboard shall be erected within one thousand five hundred (1,500) feet of an existing sign on the same side of the highway. This distance shall be measured along the nearest edge of the pavement at points directly opposite the signs along each side of the highway.
c. 
No outdoor advertising sign shall be placed closer than five hundred (500) feet to an intersection on a dual or proposed dual highway.
d. 
No portion of a billboard shall be located within a one-hundred fifty-foot radius of any point of a residence, nor within a fifty-foot radius of any point of a building.
e. 
No billboard shall have more than two (2) faces on a structure.
f. 
The maximum area for any one (1) billboard shall be one thousand two hundred (1,200) square feet with a minimum height of twenty (20) feet and a maximum height of sixty (60) feet above the ground level or the grade level of the adjoining street, whichever is higher, plus extensions, inclusive of border and trim, but exclusive of base, apron or supports, and other structural members.
g. 
The maximum size limitations shall apply to each side of a sign structure, and signs may be placed back to back, double-faced, or in V-type construction with not more than two (2) displays to each facing, but each sign structure shall be considered as one (1) sign.
H. 
Portable Signs.
1. 
One (1) portable sign is permitted on a parking lot when necessary to the satisfactory operation of the parking lot. Each service station may have one (1) single or double-faced portable sign not exceeding twelve (12) square feet per side of sign area restricted solely to stating the price of gasoline.
2. 
Special promotion portable signs are allowed only where stores front on a parking lot. Each group of stores, either in a Planned Commercial Development or, if not in a Planned Commercial Development, then when facing a common street, is allowed to use only one (1) common sign. A group of stores shall consist of two (2) or more stores (having separate entrances to the outside) that share a common parking lot. Such special promotion portable signs may be used by such group of stores for a special promotion, common to all stores in the group and may be used no more than two (2) times per year for not more than seven (7) consecutive days, with at least thirty (30) days in between each such use. Special promotion portable signs are not to exceed fifty (50) square feet per face, and shall not be counted as part of the allowable sign area for the premises.
3. 
Authorization for all special promotion portable signs must be secured from the Board of Aldermen.
I. 
Freestanding Signs. The maximum square foot area for each face of a freestanding sign shall not exceed sixty (60) square feet per face or a total of one hundred twenty (120) square feet for all faces. Service stations may have such a freestanding sign which shall not be included in the calculation of the fifteen-percent area under Subsection (E) of this Section.
J. 
Construction Signs. The type, size, number and design of such signs shall be approved by the Building Commissioner and may be ordered removed by him/her, provided there is no substantial work on the project within a sixty-day period.
K. 
Municipal Signs. Municipal signs necessary for the safety and welfare of the City may be installed by the City Clerk with the approval of the Board of Aldermen.
L. 
Street Banners. Street banners shall be at least sixteen (16) feet above the pavement and securely fastened. Street banners may be ordered removed by the City Clerk if in his/her judgment they are, or become, unsafe or a public nuisance. Street banners may not exceed dimensions of two (2) feet by thirty (30) feet per face.
M. 
Projecting Signs. Projecting signs may extend not more than six (6) feet from the building into the front yard nor shall they extend into the street right-of-way. Projecting signs shall not exceed twenty (20) square feet in area per face or forty (40) square feet for all faces. In no case shall any such sign project to within five (5) feet of the curb line, nor have clearance of less than seven (7) feet six (6) inches from ground level.
N. 
Wall Signs.
1. 
No wall signs shall extend beyond the building more than twelve (12) inches. No wall sign shall be so erected as to cover the doors or windows of any building or otherwise prevent free ingress or egress to or from any window, door or any fire escape of any building.
2. 
When a wall of a building which houses a business use faces a parking lot but not a street there may be a wall sign on such wall not exceeding six (6) square feet in area which identifies the occupant of the building. Said wall sign shall not be included in the calculation on the fifteen-percent area under Section 545.030(E).
O. 
Traffic Control Signs. Traffic control signs identifying or directing traffic to entrances or exits of parking areas shall not, in a shopping center or abutting a Federally designated highway, exceed twelve (12) square feet of surface area per face. In other areas, no such sign shall exceed six (6) square feet of surface area per face. Such traffic control signs shall not be included in the calculated permitted sign area.
P. 
Signs To Be Removed From Premises. Any sign structure which advertises a business no longer conducted or a product no longer sold on the premises or lot shall be removed within thirty (30) days after the business or product is no longer present by the owner, agent, or person having beneficial use of the premises or lot upon which the sign is erected.
Q. 
No permanent or temporary signs shall be allowed in the public right-of-way except for the following:
1. 
Public signs erected by or on behalf of a governmental body to post legal notices, identify public property, convey public information, and direct or regulate pedestrian or vehicular traffic.
2. 
Bus stop signs erected by a public transit company.
3. 
Informational signs of a public utility regarding its poles, lines, pipes or facilities.
4. 
Signs in place less than three (3) days and as defined by and in accordance with other existing City ordinances, and with the permission of the Building Commissioner (recommended use: garage sale and open house signs).
5. 
Emergency warning signs erected by a governmental agency, a public utility company, or a contractor doing authorized or permitted work within the public right-of-way.
R. 
Other Signs In The Public Right-Of-Way Forfeited. Any sign installed or placed on public property, except in conformance with the requirements of this Section, shall be forfeited to the City and subject to confiscation. In addition to other remedies hereunder, the City shall have the right to recover from the owner or person placing such a sign the full costs of removal and disposal of such sign.

Section 545.035 Existing Signs Not Conforming with This Chapter.

[Ord. No. 2847 §1, 4-26-2016]
A. 
Except as otherwise provided herein, the owner of any zone lot or other premises on which exists a sign for which there is not a current and valid sign permit shall be obligated to either remove such sign or to bring it into conformity with the provisions of this Chapter.
1. 
Non-conforming existing signs, permits and terms. A sign that would be permitted under this Chapter only with a sign permit, but which was legally existing prior to the enactment of this Chapter or on a later date when the property is annexed to the City, and which was constructed in accordance with the ordinances and other applicable laws in effect on the date of its construction, but which by reason of its size, height, location, design or construction is not in conformance with the requirements of this Chapter, shall be automatically designated as a non-conforming sign.
2. 
Such designation shall allow the sign, which was made non-conforming by the adoption of this Chapter, to remain in place and be maintained until one (1) of the events described in Subsection (A)(2)(a) through (c) of this Section takes place. A change in the information on the face of an existing non-conforming sign is allowed; however, no action may be taken which increases the degree or extent of the non-conformity. Every non-conforming sign shall either be eliminated or made to conform with the requirements of this Chapter if one (1) or more of the following circumstances occur:
a. 
When any proposed change, repair or maintenance would constitute an expense of more than fifty percent (50%) of the replacement value of the sign; or
b. 
When there is a change in ownership of the company in whose name the sign permit was originally issued, whether said change is accomplished by sale (other than transfer to heirs) or by any other means (this includes the change in ownership of the majority of shares of stock if said company is a corporation); or
c. 
If rental property, by lessee vacation of the property.

Section 545.040 Permits and Exemptions.

[Ord. No. 2847 §1, 4-26-2016]
A. 
Except as hereinafter provided, a permit is required for the erection of a sign or outdoor display structure. An application therefor shall be filed with the Building Commissioner, and said application shall, when required by the Building Commissioner, include the plans and specifications for said sign, including the dimensions, materials and required details of construction, including weights and methods of anchorage. In the case of any sign that contains or requires a footing or electrical wiring or in the case of any marquee sign, projecting sign or billboard, the application therefor shall include plans and specifications therefor under seal of a licensed architect or engineer.
B. 
The application shall be accompanied by the written consent of the owner or lessee of the premises upon which the sign is to be erected. Before the issuance of each required sign permit, a fee of fifty cents ($0.50) per square foot with a twenty-five-dollar minimum for permanent signs and a fee of twenty-five cents ($0.25) per square foot with a ten-dollar minimum for temporary signs shall be paid to the City of Shrewsbury through the Building Commissioner.
C. 
No sign shall be enlarged or relocated except in conformity with the provisions of this Chapter for new signs, nor until a permit has been issued. The changing of movable parts of an approved sign that is designed for such changes, or repainting or reposting of display matter, shall not be deemed an alteration, provided that the conditions of the original approval and the requirements of this Chapter are not violated.
D. 
Street banners may be authorized only by the City Clerk. Approval may be given by the City Clerk for displays for periods up to thirty (30) days for announcements of major importance. Requests must be made six (6) weeks in advance and must include evidence of public liability insurance carried by the requesting organization and details of construction and support.
E. 
No permit shall be issued for an electronic changeable message sign or illuminated sign without the approval of the Board of Aldermen.

Section 545.045 Temporary Sign Permits.

[Ord. No. 2847 §1, 4-26-2016]
A. 
A temporary sign shall be allowed only upon the issuance of a temporary sign permit, which shall be subject to the following requirements:
1. 
Term. A temporary sign permit shall allow the use of a temporary sign for a specified thirty-day period, except for construction signs, which may be used during the construction period and shall be removed no later than ten (10) days after the receipt of an occupancy permit for a building or development, or ten (10) days after completion of the work if no occupancy permit is required.
2. 
Number. Only three (3) temporary sign permits shall be issued to the same business license holder on the same zone lot in any calendar year.
a. 
Institutional uses may be permitted one (1) temporary sign not exceeding fifty (50) square feet in size, provided that the display of such sign shall be limited to one temporary sign per month for up to ten (10) days each period. A separate sign permit shall be required for each event.
3. 
Application. Application for approval of a temporary sign permit shall be made on the forms on file in the Planning Department and is approved or rejected by the Building Commissioner. The applicant may appeal a decision of the Building Commissioner to the Board of Aldermen.
4. 
Standards. Allowable height, size, and location of temporary signs shall be determined in the same fashion as permitted for permanent signs.

Section 545.050 Sign Standards, Design, Construction, and Maintenance.

[Ord. No. 2847 §1, 4-26-2016]
A. 
All signs shall be designed, constructed and maintained in accordance with the following standards:
1. 
General requirements.
a. 
All signs shall comply with applicable provisions of the current City adopted building and electrical code.
b. 
Except for temporary signs and window signs conforming in all respects with the requirements of this Chapter, all signs shall be constructed of permanent materials and shall be permanently attached to the building by direct attachment to a rigid wall, frame or structure in a manner acceptable to the Building Commissioner.
c. 
All signs shall be maintained in good structural condition, in compliance with all building and electrical codes, and in conformance with this Code, at all times.
d. 
All signs and related structures shall be maintained in good repair, free of rust, peeling, flaking, fading, broken or cracked surfaces and broken or missing letters.
e. 
Architectural consistency. Sign installations shall be consistent with, and not conceal, the architectural detail of a building.
f. 
All signs shall be constructed and lettered to a professional quality. All elements of the signage shall be secured in such a manner as to minimize movement and shall be attached to the main building or structure or other suitable structures to secure the sign. In no instance shall signs be attached to vehicles unless otherwise permitted in this Chapter.

Section 545.055 Comprehensive Sign Plans.

[Ord. No. 2847 §1, 4-26-2016]
A. 
When a Comprehensive Sign Plan is approved for a proposed or existing development, to the extent the terms of the Comprehensive Sign Plan conflict with the general provisions of this Chapter, the Comprehensive Sign Plan governs. Comprehensive Sign Plans are intended to provide for flexible sign criteria that promote superior design and are tailored to a specific development which may vary from general ordinance provisions; however, the applicant must demonstrate that the proposed terms would encourage and promote established principles within the Comprehensive Plan. In keeping with the intent to allow flexibility in the design of developments, the following options may be available for signs accessory to uses in non-residential district properties subject to:
1. 
As an alternative to what would otherwise be allowed, signs may be permitted in accordance with a Comprehensive Sign Plan subject to the recommendation of the Plan Commission and approval of the Board of Aldermen. The Comprehensive Sign Plan shall show the location, size, height and extent of all proposed signs. In addition, the geographic limits of the area to be covered by the Comprehensive Sign Plan must be shown.
2. 
Any application submitted for a Comprehensive Sign Plan may be made by any property owner, owner of an easement, lessee, contract purchaser or their agent. Such application shall be accompanied by a statement setting forth the names of the record owners of the properties upon which such signs are proposed to be located and the notarized agreement of each record owner to the placement of such signs on his or her property. When an application requests permission to erect a sign on property owned by someone other than the applicant, then such application shall be accompanied by a written and notarized statement signed by the record owners of such properties which indicates their endorsement of the application.
3. 
When a Comprehensive Sign Plan is proposed, the following must be submitted:
a. 
Location, size, height, construction, material and placement of signs.
b. 
Illumination level, color and type.
c. 
The number of proposed signs.
d. 
Elevations of all detached signs.
e. 
Dimensions, height, square footage of all existing signs or note that none exist for both freestanding and attached signs (submit picture of all existing signage).
f. 
Material specifications for proposed signs, including sign materials and colors.
g. 
Landscaping of detached signs.
4. 
All proposed signs shall be reviewed based on the following criteria:
a. 
Proposed signs are consistent with the purpose of this Chapter.
b. 
Proposed signs are compatible with the theme, visual quality, and overall character of the surrounding area.
c. 
Proposed signs are in scale and harmonious with the development and shall be so located and sized as to ensure convenience to the visitor, user or occupant of the development while not adding to street clutter or otherwise detracting from the nature of the development and adjacent uses and the purposes of architectural and urban design elements.
d. 
The proposed Comprehensive Sign Plan is consistent with and furthers the goals of the Comprehensive Plan.
5. 
Submissions for consideration of a Comprehensive Sign Plan shall be filed with the City Clerk and forwarded to the Plan Commission. The Plan Commission shall review the application in accordance with the above criteria and forward a recommendation to the Board of Aldermen for its final review and approval. When a Comprehensive Sign Plan is approved for a development, regulations regarding signage shall be dictated by the provisions of the approved plan.
6. 
Amendments to previously approved Comprehensive Sign Plans will require items necessary for the review of the changes in light of the previous approval.

Section 545.060 Message Substitution Clause.

[Ord. No. 2847 §1, 4-26-2016]
Whenever a commercial sign would be permitted under this Chapter, subject to the landowner's consent, a non-commercial sign may be installed in its place, or vice versa, provided it otherwise complies with this Chapter. Such substitution of message may be made without any additional approval or permitting. This provision prevails over any more specific provision to the contrary within this Chapter. The purpose of this provision is to prevent any inadvertent favoring of commercial speech over non-commercial speech, or vice versa. This provision does not create a right to increase total signage on a parcel, nor does it affect the requirements that the sign comply in all other respects with the provisions of this Chapter.

Section 545.065 Appeals.

[Ord. No. 2847 §1, 4-26-2016]
A. 
Any person, firm or corporation may appeal any order, requirement, decision, or determination made by the City Clerk or the Building Commissioner in the enforcement of this Chapter to the Board of Adjustment of the City of Shrewsbury. Such appeal shall be in writing and shall be accompanied by a filing fee of seventy-five dollars ($75.00).
B. 
The Board shall have the power to:
1. 
Affirm, modify, or reverse the decision of the City Clerk or Building Commissioner if the Board finds the City Clerk or the Building Commissioner has made an error in any order, requirement, decision, or determination in the enforcement of this Chapter.
2. 
Permit variations where practical difficulties, unnecessary hardships, and results inconsistent with the general purpose of this Chapter result from the strict application of this Chapter. If it is determined that the applicant for a variance is subject to such difficulty, hardship, or result then the Board shall also find that the proposed sign:
a. 
Will not be inappropriate to the type of activity to which it pertains, to the scale of the building to which it is related, or to the aesthetic environment of the surrounding structures and land use; and
b. 
Will not materially diminish or impair established property values within the surrounding area; and
c. 
Will not in any other respect impair the public health, safety, comfort, morals and welfare of the City of Shrewsbury.
C. 
The continuing penalty of twenty dollars ($20.00) per day for the violation of this Chapter shall be suspended from the date an appeal is filed up to and including the day that the decision of the Board of Adjustment is delivered by certified mail to the appellant.

Section 545.070 Violations and Penalties.

[Ord. No. 2847 §1, 4-26-2016]
Any person, firm, association or corporation who shall violate any provisions of this Chapter or who shall fail to comply with any order of the City Clerk or the Building Commissioner issued pursuant to the terms of this Chapter within the time therein specified, shall be guilty of a misdemeanor and upon conviction thereof shall be punishable by a fine not to exceed twenty dollars ($20.00). Each day that a violation continues shall be deemed a separate offense.