City of Fenton, MO
St. Louis County
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Table of Contents
Table of Contents
Editor's Note — Ordinance no. 3001 §1, adopted December 23, 2008, repealed title IV in its entirety. See editor's note at beginning of title IV.

Section 485.010 Short Title.

[Ord. No. 3001 §1, 12-23-2008]
This Chapter shall hereafter be known and cited as the "Sign Ordinance of the City of Fenton".

Section 485.020 Scope.

[Ord. No. 3001 §1, 12-23-2008]
A. 
The provisions of this Chapter shall govern the erection of all signs and outdoor display structures, together with their appurtenant and auxiliary devices, in respect to size, color, content, construction, location and structural and fire safety.
1. 
Zoning law establishes district. The City Zoning Code shall govern the area of the City in which any sign or outdoor display structure shall be located.
2. 
Building code applicable. In the absence from this Chapter of specifications governing details of sign construction, the applicable standards listed in the Building Code shall apply.

Section 485.030 Definitions.

[Ord. No. 3001 §1, 12-23-2008]
As used in this Chapter, the following words shall mean:
APPROVED COMBUSTIBLE PLASTIC
A plastic material more than one-twentieth (1/20) of an inch thick which burns at a rate of not more than two and one-half (2½) inches per minute when subjected to the ASTM Standard Test for Flammability of Plastics in sheets of six one-hundredths (6/100) of an inch thickness.
AWNING
Any structure entirely supported by the wall to which it is attached and which has a frame covered by canvas, cloth or other similar temporary material and/or which can be retracted or rolled to the structure by which it is supported.
CANOPY
Any structure attached to a building at the inner end and supported on the outer end.
CHURCH BULLETIN BOARD
A sign attached to the exterior of a church or located elsewhere on the church premises and used to indicate the services and/or other activities of the church and including the church name, if desired.
ERECT
To build, construct, attach, hang, rehang, place, affix or relocate, including the painting and repainting of permanent window signs.
LADDER SIGN
A sign depicting a shopping center development, identifying the development and tenants within the development where the signs are stacked horizontally between decorative pillars or supports and built according to the exterior building materials required in the applicable zone district.
LICENSED SIGN ERECTOR
A person, his agents and employees who has secured a sign erector's license. Licenses issued by St. Louis County or other governmental agencies will be acceptable.
MARQUEE
Any permanent structure supported entirely by the building and which projects from the wall of a building.
PERSON
Any natural person, firm, partnership, association, corporation, company or organization of any kind.
PLANNED BUSINESS CENTER
A development of at least four (4) acres which includes one (1) or more of the uses permitted in the district in which it is placed.
PREMISES
That portion of a lot or building occupied by a single occupant, exclusive of common areas, if any, shared with adjacent occupants.
SHOPPING CENTER DEVELOPMENT
A group of business establishments situated in an area of twenty (20) acres or more, where they are arranged together in a building structure or structures that share a common parking field, architectural design, landscaping and any other exterior requirements that fulfill the intent of this Chapter. The group of businesses/tenants shall consider themselves part of the named development, even if individual lots within the development share different ownership. A shopping center development would also include outparcels or outlots of the development.
SHOPPING CENTER DEVELOPMENT SIGNAGE
The signage necessary to advertise the location of mercantile business and exchange for the sale of goods, products and services to the general public.
SIGN
A device, structure or part of a structure, including structural trim, which displays or upon which is displayed any colors, message, name or symbol of any kind for the purpose of advertising, announcing, directing or attracting attention from the outside of a building. Sign supports are not a part of the sign.
SIGN AREA
The area of the sign face. The sign area of a multi-faced sign is the sum of the sign areas of each face, including structural trim, which can be seen from a single location on an adjacent street and which displays or upon which is displayed any color, message, name or symbol of any kind for the purpose of advertising, announcing, directing or attracting attention from the outside of a building. If a sign is attached to a building or suspended in any manner whereby there is no apparent trim or confining border, the sign area shall be computed by drawing an imaginary straight line around a generally rectangular margin and measuring the area so encompassed by such line.
SIGN, ATTACHED
A wall sign or projecting sign attached to a building wall or the generally vertical plane of a mansard-type roof.
SIGN, BALLOON
A tethered, non-flight and visual communication advertising device, greater than two (2) cubic feet, filled with normal atmosphere or helium, anchored at a fixed location.
SIGN, BANNER
A temporary sign made of cloth, canvas or similar material intended for a limited period of display for the sole purpose of advertising a special event in connection with special promotion of a business.
SIGN, CONSTRUCTION
A temporary sign used during the construction of new buildings or the reconstruction of or additions to existing buildings, such as a sign identifying the project and denoting the owner, architect, engineer, contractor and/or financing institution of the project.
SIGN, DIRECTIONAL
A sign which indicates a direction for vehicular or pedestrian traffic or other movement.
SIGN FACING OR SURFACE
Any surface of a sign upon, against or through which the advertising message is displayed or illustrated on the sign, including structural trim, which displays or upon which is displayed any color, message, name or symbol of any kind for the purpose of advertising, announcing, directing or attracting attention from the outside of a building and which can be seen from a single location on an adjacent street, provided that the ends or thickness of a sign shall not be counted as a separate sign face unless an advertising message is conveyed thereon.
SIGN, FLUTTERING
A sign which flutters and includes banners, flags or other flexible material which moves with the wind or by some artificial means.
SIGN, GROUND
Any detached sign on the same lot or parcel as the use it advertises which has its bottom portion erected upon or supported by the ground, a ground planter box or other supports.
SIGN, HANGING
Any sign hanging entirely beneath a canopy, portico or marquee.
SIGN, ILLUMINATED
Any sign which is illuminated by light sources mounted on or in the sign or at some other location.
SIGN, INSTITUTIONAL OR GOVERNMENT
A sign identifying an institutional or government facility.
SIGN, MARQUEE, CANOPY AND AWNING
A sign attached to or illustrated on a marquee, canopy or awning, respectively.
SIGN, MEMORIAL OR TABLETS
The permanent part of a building which denotes the name of the building, date of erection, historical significance, dedication or other similar information.
SIGN, MOVING
A sign, all or any part of which moves by any means. Such sign includes a fluttering sign.
SIGN, OCCUPATIONAL AND/OR IDENTIFICATION
A sign not larger than two (2) square feet in area per sign face identifying the name of a person occupying a building.
SIGN, POLE
Any detached sign located on the same lot or parcel as the use it advertises, which sign is supported by one (1) or more stationary poles longer than three (3) feet above the mean grade line of the ground at its base, provided that this shall not include a permitted ground sign as set forth herein.
SIGN, POLITICAL
A temporary sign advocating or opposing any political proposition or candidate for public office.
SIGN, PORTABLE
Any sign which is not permanently attached to the ground by a footing.
SIGN, PROJECTING
Any sign which projects more than fifteen (15) inches beyond the plane of the wall on which the sign is erected or attached.
SIGN, REAL ESTATE
A sign pertaining only to the prospective rental, lease or sale of the property on which it is located. Real estate signs shall be excluded from the definition of a pole sign.
SIGN, ROOF
Any sign erected on a roof but excluding marquee and canopy signs and excluding wall or projecting signs which do not project greater than twenty-four (24) inches above a parapet wall. The generally vertical plane of a mansard-type roof shall be interpreted as the same as a wall of a building.
SIGN STRUCTURE
The sign and all parts associated with its construction.
SIGN, SUBDIVISION
An entry sign identifying a subdivision entry, subdivision name and/or street names within the subdivision.
SIGN, SUBDIVISION MAP
A street may of any area placed on a sign.
SIGN, SUBDIVISION, REAL ESTATE
A temporary real estate sign advertising an entire residential subdivision.
SIGN SUPPORTS
All structures by which a sign is held up including, for example, poles, braces, guys and anchors.
SIGN, TEMPORARY
Any sign intended for a limited or intermittent period of display.
SIGN, WALL
A sign erected or attached against the wall of any building with the plane of the face parallel to the plane of the wall below the roof line.
SIGN, WINDOW, PERMANENT
A sign that is permanently affixed to either side of the glass of an exterior door or window. For the purpose of this Chapter, a glass brick wall shall be deemed a window.
SIGN, WINDOW, TEMPORARY
A temporary sign affixed to the inside of an exterior window or glass door.
SPECIAL DISPLAYS
Signs not exceeding twenty-four (24) square feet, used for holidays, public demonstrations or the promotion of civic, welfare or charitable purposes.
STANDARD OUTDOOR ADVERTISING STRUCTURE AND/OR BILLBOARD
All signs which advertise products or businesses which are not located on the same premises as the sign. This includes billboards, detached pole signs on separate parcels, wall signs and signs otherwise attached to buildings and/or supported by uprights or braces on the ground. Real estate signs are excluded from this definition.
STRUCTURAL TRIM
The molding, battens, cappings, nailing strips, latticing and platforms which are attached to the sign structure.

Section 485.040 Signs in Residential Districts.

[Ord. No. 3001 §1, 12-23-2008]
A. 
Subject to limitations hereinafter set forth, only the following signs shall be permitted in residential districts:
1. 
Church bulletin boards;
2. 
Construction signs;
3. 
Directional signs;
4. 
Institutional or government signs;
5. 
Memorial signs or tablet signs;
6. 
Political signs;
7. 
Real estate signs;
8. 
Special displays;
9. 
Subdivision map signs;
10. 
Subdivision real estate signs;
11. 
Subdivision signs;
12. 
Official governmental flags; and
13. 
Signs not exceeding two (2) square feet in sign face per side nor a height of four (4) feet from the ground, which signs prohibit trespassing or indicate privacy of premises, driveways or roads.

Section 485.050 Signs in Non-Residential Districts.

[Ord. No. 3001 §1, 12-23-2008]
A. 
Subject to the limitations set forth, only the following signs shall be permitted within non-residential districts:
1. 
All signs and flags permitted in residential districts;
2. 
Attached signs;
3. 
Ground signs;
4. 
Hanging signs;
5. 
Illuminated signs;
6. 
Marquee, canopy and/or awning signs;
7. 
Occupation and/or identification signs;
8. 
Permanent window signs;
9. 
Temporary window signs;
10. 
Projecting signs;
11. 
Temporary signs;
12. 
Wall signs;
13. 
Pole signs; and
14. 
Banners.

Section 485.060 Prohibited Signs.

[Ord. No. 3001 §1, 12-23-2008; Ord. No. 3528 §1, 7-23-2015]
A. 
The following types of signs shall be prohibited in the City:
1. 
Any permanent sign which does not meet the flammability test of approved combustible plastic;
2. 
Flashing signs;
3. 
Fluttering signs, except official government flags and one (1) official company flag per business, provided that such company flag shall not be larger than any official government flag displayed on the same property nor shall such company flag be larger than thirty-five (35) square feet. Nothing in these regulations shall prohibit any person from displaying flags representing special awards or flags of other governments, provided that such flags are approved by a resolution of the Board of Aldermen. Exception: Banners which meet the requirements of Section 485.080, Subsection (23);
4. 
Moving signs;
5. 
Roof signs;
6. 
Signs within public street right-of-way (other than signs caused to be placed by the City);
7. 
Signs on City property (other than signs authorized by or caused to be placed by the City);
8. 
Signs painted directly on the walls of a structure; and
9. 
Portable signs.

Section 485.070 Non-Conforming Signs.

[Ord. No. 3001 §1, 12-23-2008]
A. 
Any sign legally existing on the effective date of this Chapter (Ordinance No. 1070, passed March 21, 1988) shall be exempt from this Chapter according to the following:
1. 
No non-conforming sign shall be enlarged, extended, reconstructed or structurally altered, except as may be required by law.
2. 
No non-conforming sign shall be moved to any other portion of the lot or parcel occupied by such a sign.
3. 
Any non-conforming sign damaged to the extent of more than sixty percent (60%) of its reconstruction value, exclusive of the foundations, at the time of damage by fire, explosion, war, riot or act of God shall not be restored or reconstructed as before such happening. However, if less than sixty percent (60%) of such a sign is damaged above the foundation, it may be restored or reconstructed, provided that such restoration or reconstruction is done within four (4) months of such happening and is done with like or similar materials and size.
4. 
When the use of a non-conforming sign has been discontinued or abandoned for one (1) year, the sign shall be removed in accordance with Section 485.130.
5. 
Nothing in this Chapter shall be deemed to prevent the strengthening or restoring to a safe condition of any sign or part thereof declared to be unsafe by any official charged with protecting the public safety upon the order of such official.
6. 
On any sign that is non-conforming, work may be done on ordinary repairs or on the repair of non-structural members or wiring, provided that the sign does not further depart from the regulations of this Chapter.

Section 485.080 Standards For Signs.

[Ord. No. 3001 §1, 12-23-2008]
A. 
The following standards and conditions shall be applicable to the signs listed herein:
1. 
Church bulletin boards shall not exceed twenty-four (24) square feet in sign area nor eight (8) feet in height at ground level at the point of erection. Any such sign shall not be less than ten (10) feet from any property line.
2. 
Construction signs shall be subject to the following restrictions:
a. 
One (1) such sign, not exceeding twenty-four (24) square feet in surface area and not exceeding eight (8) feet in height above street level, shall be permitted on the work site of each street frontage not closer than ten (10) feet to the street right-of-way. The sign shall be removed upon completion of the work.
b. 
Signs identifying mechanics, painters, architects, engineers and similar artisans and workmen, which signs are attached to or on trailers on the site of construction, shall be permitted, provided that upon completion of the project the trailer must be removed as quickly as practicable. These trailers shall not be located closer than ten (10) feet from the street right-of-way if such signs are visible from the street right-of-way.
3. 
Directional signs shall be subject to the following restrictions:
a. 
Such signs shall contain symbols, arrows or appropriate wording to indicate points of appropriate ingress or egress or other pertinent traffic directions, including the following words:
(1) 
"Entrance" or "entrance only";
(2) 
"One-way";
(3) 
"Exit" or "exit only";
(4) 
"Do not enter";
(5) 
"No exit" or "no entrance";
(6) 
"Drive-in window";
(7) 
"Right turn only" or "no left turn";
(8) 
"Loading area", "parcel pickup area" or "loading zone";
(9) 
"Service vehicles only" or "no trucks"; and
(10) 
The street address and/or name of the business center or development, the name of the use or building or a trade mark, logo or similar matter, provided that not more than fifty percent (50%) of the sign area is used for this purpose.
b. 
The Planning and Zoning Commission may adopt and, if adopted, may publish standards or prototypes for directional signs to promote uniformity of directional signage in the City. If adopted and approved by the Board of Aldermen, such provisions shall become mandatory and all such signs shall be brought into conformity as set forth in this Section.
c. 
Such signs shall not exceed six (6) square feet in sign area per side, nor shall there be more than two (2) such signs per entry/exit, unless such entry/exit is divided by a raised median, in which case each side shall be treated as a separate entry or exit.
d. 
Such signs shall not be greater than three and one-half (3½) feet in total height above the elevation of the adjacent driveway at the point where it meets the street right-of-way.
4. 
Institutional/government signs shall be subject to the following restrictions:
a. 
Such signs shall not be over twenty-four (24) square feet in sign area nor exceed a total height of eight (8) feet above grade at the base.
b. 
Not more than one (1) sign shall be placed on each road frontage.
c. 
Such signs shall be located only on the property of a governmental agency or on not-for-profit institutional property.
d. 
Such signs shall be located not closer than ten (10) feet from any property line.
5. 
Memorial signs or tablet signs shall be subject to the following regulations:
a. 
All pre-existing memorial tablets or signs are exempt from this Chapter.
b. 
New memorial signs or tablets shall not exceed six (6) square feet unless such signs or tablets are placed by ordinance of, or commission of, the United States, the State, the County or the City or agencies thereof.
6. 
Political signs shall be subject to the following regulations:
a. 
Such signs shall be not greater than six (6) square feet of sign area per sign face.
b. 
Such signs shall be posted only on private property with the permission of the property owner or lessee and public property used for polling place.
c. 
Such signs shall be in place for not longer than thirty (30) days and shall be removed not longer than two (2) days after the election to which they pertain is held except at public polling places where sign placement shall be limited to one (1) hour before the polls open and within two (2) hours after the polls close.
d. 
The Public Works Department will be authorized and directed to remove political signs from public polling places twenty-four (24) hours after the polls close.
7. 
Real estate signs shall be subject to the following regulations:
a. 
Such signs shall be non-illuminated.
b. 
There shall be not more than one (1) sign on each lot frontage.
c. 
Such signs shall be not closer than ten (10) feet to any property line.
d. 
Such signs shall be not greater than six (6) square feet per sign face in residential districts or twenty-four (24) square feet per sign face in all other districts.
e. 
Such signs shall be removed within ten (10) days of the sale closing or lease initiation date.
8. 
Special displays shall be subject to the following regulations:
a. 
Temporary signs pertaining to special events may be displayed by any church, not-for-profit institution or government agency, provided that such signs are not displayed for longer than fifteen (15) days and provided that no such sign shall be permitted more often than once each forty-five (45) days.
b. 
Business may display temporary signs for not longer than thirty (30) days, provided that such signs are authorized by proclamation or resolution of the Fenton Board of Aldermen and, provided further, that such signs only display information relating to the subject of such proclamation or resolution. Exception: Banners which meet the requirements of Section 485.080, Subsection (23). Temporary "balloon signs" will further be subject to the following conditions and restrictions:
(1) 
A permit is required before a balloon sign can be displayed.
(2) 
Balloon signs shall be located on the premises to which they pertain. They must be set back from property lines at least the height of the balloon but in no instances said setback can be less than fifteen (15) feet.
(3) 
A balloon sign shall not be more than thirty-five (35) feet high from the surface to which the balloon is tethered.
(4) 
A balloon sign placed on the ground shall not interfere with on- or off-site traffic circulation, utility lines or hamper visibility of drivers. The placement of a balloon sign on the ground shall not result in a reduction of the number of parking spaces required for that site.
(5) 
Balloon signs shall not be placed in the public right-of-way or be attached in any manner to any street light, signal pole, street/regulatory signs or utility poles.
(6) 
Balloon sign permits will not be issued to an individual or business for more than a cumulative of thirty (30) days in any calendar year.
(7) 
Balloon signs may not be illuminated from inside or out.
9. 
Subdivision map signs shall be subject to the following regulations:
a. 
Such signs may be located on private or public property provided that vision is not obstructed at an intersection.
b. 
Such signs shall be easily readable from a stopped vehicle at the curb.
c. 
Not greater than twenty-four (24) square feet in sign face area, not including the sign structure.
d. 
Such signs may be illuminated, provided that such illumination does not shine directly onto an adjacent residence.
10. 
Subdivision real estate signs shall not exceed twenty-four (24) square feet per sign face, shall be maintained in good repair and shall be removed within thirty (30) days of the sale of the last home or lot advertised in the subdivision, subject to the following conditions.
a. 
There may be only one (1) sign per subdivision.
b. 
Signs shall not be located closer than ten (10) feet from any property line and may be located within five hundred (500) feet of the exterior boundary of the subdivision.
c. 
Such signs shall not be greater than twenty-four (24) square feet in sign face area.
11. 
Subdivision signs shall be subject to the following regulations:
a. 
Such signs shall be located at least twenty (20) feet from the curb line of adjacent streets in the right-of-way or on private property abutting such adjacent streets, provided that the Planning and Zoning Commission may alter the minimum setback if it finds that doing so is in the public interest and will not create unsafe conditions.
b. 
Such signs may be illuminated provided that such illumination does not shine directly onto adjacent residences.
c. 
Such signs shall not be greater than twenty-four (24) square feet in sign face area.
12. 
Official government flags shall be subject to the following regulations:
a. 
Such flags may be flown at all times, subject to the guidelines concerning their use as set forth by the government which they represent.
b. 
Such flags may be illuminated.
c. 
For the purpose of this Chapter, flags of the United States, the State and the City are considered as official governmental flags.
d. 
Not more than three (3) flags may be flown from a single flagpole at any one time.
13. 
Attached (wall) signs shall be subject to the following regulations:
a. 
Such signs shall include both wall signs and projecting signs.
b. 
Such signs shall not extend horizontally beyond the plane of the wall to which they are attached more than twenty-four (24) inches.
c. 
Such signs shall not exceed a total of fifteen percent (15%) of the side of the building or unit (maximum of one hundred fifty (150) square feet) to which they are attached. However, where more than one (1) side of a building or unit is used for signing, then the limitation shall be five percent (5%) for each side used, except as set forth in Sections 485.090 and 485.100.
d. 
Such signs shall not project greater than twenty-four (24) inches above the parapet wall or roof line.
e. 
Such signs shall maintain a clearance of at least ten (10) feet above the ground or pavement where vehicular or pedestrian movement is possible under such sign.
f. 
Such signs shall not exceed thirty-five (35) feet above the grade level of the fronting street.
g. 
Such signs shall be constructed and braced to withstand a pressure of not less than thirty (30) pounds per square foot of exposed surface and shall be securely attached to the building or wall.
14. 
Marquee, canopy and awning signs shall be subject to the following regulations:
a. 
Such signs shall not exceed four (4) feet in height of sign area.
b. 
Such signs shall meet the same standards of strength as an attached sign.
c. 
Such signs shall maintain a clearance of at least ten (10) feet above the ground or pavement where vehicular or pedestrian movement is possible under such sign.
d. 
Awning signs shall be painted or otherwise permanently affixed to the awning.
15. 
Occupational or identification signs shall be attached signs and shall be subject to the following regulations:
a. 
Such signs shall not exceed one (1) square foot for each name displayed of each professional person or service located on the premises.
b. 
The total area of any one (1) sign wherein a number of professional names if displayed shall not exceed twenty (20) square feet.
16. 
Ground signs shall be subject to the following regulations:
a. 
Such signs shall be located in any required front setback area and not closer than one-third (1/3) of the required setback distance from the property line. No sign shall be located closer than fifteen (15) feet from any property line, except in the "OT" Districts where ten (10) feet is permitted, or as otherwise provided for in this Title.
b. 
Such signs shall be located so as not to obstruct vision at an intersection or a vehicular entry or exit from the property.
c. 
Such signs may be supported by post or poles that do not exceed a height of three (3) feet plus a planter box. The sign shall not exceed a height of four (4) feet. In no event shall posts, poles, planter boxes and sign elevation exceed a height of seven (7) feet above the centerline of the adjacent roadway at a point perpendicular to the sign location, except in the business park districts where twelve (12) feet above the centerline of the adjacent roadway at a point perpendicular to the sign location is permitted, or as otherwise provided for in this Title.
d. 
Such signs shall not exceed ten percent (10%) of the surface of the building wall of which they are in front of or relate to, provided that the total of all permanent attached signs and ground signs on a frontage shall not exceed fifteen percent (15%) of the wall surface facing such frontage, except as otherwise provided in Section 485.100.
e. 
Landscaping shall be placed at the base of and around any ground sign for a distance equal to at least one-half (½) the total height of the sign or three (3) feet, whichever is greater.
f. 
Building complexes may be identified with up to two (2) ground signs. The total area of the ground signs shall not exceed one hundred (100) square feet for one (1) sign or two hundred (200) square feet for two (2) signs.
17. 
Hanging signs shall be permitted in addition to all other signs, provided that such signs do not exceed three (3) square feet per sign face.
18. 
Projecting signs shall be governed by all restrictions regarding attached signs.
19. 
Temporary signs shall be governed by the restrictions concerning construction signs, temporary window signs, political signs, real estate signs, subdivision real estate signs or special display signs, according to the use to which the temporary sign is being put. A permit for a temporary subdivision real estate sign shall be necessary prior to erection.
20. 
Wall signs shall be governed by the restrictions concerning attached signs, provided that no sign shall be painted directly onto the wall of a structure.
21. 
Temporary and permanent window signs shall be subject to the following regulations:
a. 
Such signs shall not cover more than twenty percent (20%) of the window or glass door to which they are applied.
b. 
All signs in one (1) window shall be deemed to be one (1) sign for the purpose of this paragraph.
c. 
Temporary window signs shall be maintained in good repair, shall be displayed for not longer than forty-five (45) days and shall have the most recent date of installation clearly shown on the sign in two (2) inch high letters placed in the bottom right-hand corner on the front of the sign.
d. 
Permanent window signs shall be painted, metal leafed or in some other manner permanently applied to either side of an exterior window or door.
e. 
A permanent window sign shall be calculated with the total square footage of signs permitted per building side, but a temporary window sign shall not be so counted. Both signs shall be exempt from restrictions that two (2) signs per side be of different types.
22. 
Pole signs shall be subject to the following regulations:
a. 
Not more than one (1) pole sign shall be erected on any one (1) street frontage.
b. 
The bottom of the sign shall be at least ten (10) feet above the main ground level on which the sign is placed and shall not exceed a height of twenty (20) feet to the top of the sign above the ground level, except for properties contiguous with the I-44 right-of-way, on which properties the maximum height is thirty-five (35) feet.
c. 
Pole signs shall be located not closer than fifteen (15) feet to any right-of-way.
d. 
Sign area shall not exceed one hundred (100) square feet, except for signs on properties which are contiguous with the I-44 right-of-way, which may be up to one hundred fifty (150) square feet. Any signs larger than as set forth in this paragraph shall be approved by the Board of Adjustment.
23. 
Banner signs shall be subject to the following regulations:
a. 
Not more than one (1) banner shall be permitted per business at any time.
b. 
Banners for multi-tenant buildings must be secured to the actual tenant space.
c. 
Sign area shall not exceed ten percent (10%) of the surface area of the building wall of which they are in front of or relate to, or one hundred fifty (150) square feet, whichever is less.
d. 
Permits are required for all banner signs.
e. 
Signs shall not be erected for more than thirty (30) days continuous nor more than sixty (60) days per calendar year aggregate.
f. 
Signs shall be secured such that no edge or corner be allowed to flap loosely.
24. 
Billboards shall be subject to the following regulations:
Definition. "Billboards" shall mean all standard outdoor advertising structures and signs within the boundaries of the City which are subject to the regulations set forth in Section 226.540, RSMo., as amended.
a. 
Application. The City shall not accept a billboard application for consideration and issuance unless it is accompanied by a valid State of Missouri permit, scaled site plan and plans sealed by an engineer licensed and registered in the State of Missouri. Such plans shall include structural drawings, foundation specifications, landscape plan, wind load calculations, electrical requirements and a survey depicting the distance from:
(1) 
The nearest billboards in both directions along the same side of the highway,
(2) 
Areas zoned residential,
(3) 
Property lines and roofed structures, and
(4) 
The right-of-way, as of the date of the subject application. Submittal of the application material is a necessary prerequisite to review for City of Fenton and St. Louis County permits.
b. 
Fees. Every billboard applicant, before being granted a permit hereunder, shall pay to the City a fee of five hundred dollars ($500.00) for processing the application and initial inspection.
c. 
Where permitted. Billboards may be permitted in the "BP-1", "BP-2", "BP-3", "CP-1", "HP-1", "IP-1", "OT-1" and "OT-2" Zone Districts along any interstate or primary highway as defined in the Missouri Billboards Act (hereinafter "highway"). Billboards along interstate highways must be constructed within two hundred (200) feet from the interstate right-of-way measured from all points on the billboard. Billboards along all other highways within the City must be constructed within one hundred (100) feet from the highway right-of-way measured from all points on the billboard.
d. 
Size. Not to exceed six hundred seventy-two (672) square feet per sign face, with a maximum height of fourteen (14) feet and a maximum width of forty-eight (48) feet. The sign face may be increased to not more than fifteen percent (15%) of the approved outline area on any face to allow for displays that have sign extensions that are part of a specific advertising display. Such extensions shall not protrude more than three (3) feet from the billboard sign face and shall be considered when calculating the billboard sign face area or height requirements. An extension shall be operated only as a component of specific advertising copy, which use shall expire with the removal of said specific advertising copy, and shall not become a permanent portion of the billboard or sign face area.
e. 
Type. Only single-sided, back-to-back or "V" type construction billboards with a single display per facing and a single pole support structure design are allowed.
f. 
Maximum height. No portion of the billboard shall be higher than forty (40) feet at its highest point above the ground at the base of the sign.
g. 
Minimum height. No portion of the billboard, excluding the support pole and foundation, shall be lower than twenty (20) feet above the ground at the base of the sign.
h. 
Setback from property lines and buildings. In order to provide a safety zone to prevent injury or property damage from collapse of a billboard caused by acts of God or other causes, each billboard shall have minimum setbacks from all property lines and from all roofed structures of a distance equal to one hundred fifty percent (150%) of the height of the billboard, measured from all points of the billboard, subject to more restrictive regulations of the zoning district in which it is located.
i. 
Spacing from other billboards. No billboard shall be erected within one thousand five hundred (1,500) feet of an existing billboard on the same side of the highway. No billboard shall be located in such a manner as to obstruct or otherwise physically interfere with the effectiveness of any official traffic sign, signal or device or obstruct or physically interfere with a motor vehicle operator's view of approaching, merging or intersecting traffic. The separation requirements between billboards outlined in this Subsection shall be measured perpendicular to the centerline of the highway. The separation distance shall apply only to billboards located on the same side of the highway.
j. 
Spacing from residential zones. No billboard shall be erected within one thousand five hundred (1,500) feet of any area zoned residential.
k. 
Spacing from highway interchanges and overpasses. No billboards shall be located adjacent to or within one thousand (1,000) feet of any interchange or overpass existing or approved for construction by the Missouri Department of Transportation. For a highway interchange, said one thousand (1,000) feet shall be measured from the beginning or ending of the pavement widening at the exit from, or entrance to, the main traveled way. For a highway overpass, said one thousand (1,000) feet shall be measured from the centerline of the overpass.
l. 
Lighting. No revolving or rotating beam or beacon of light that simulates any emergency light or device shall be permitted as part of any billboard. No flashing, intermittent or moving light or lights shall be allowed. External lighting, such as floodlights, thin line or gooseneck reflectors, may be permitted, provided the light source is directed upon the face of the sign and is effectively shielded so as to prevent beams or rays of light from being directed into any portion of the public right-of-way. Lights shall not be of such intensity so as to cause glare, impair the vision of the driver of a motor vehicle or otherwise interfere with a driver's operation of a motor vehicle. No sign shall be so illuminated that it interferes with the effectiveness of or obscures an official traffic sign, device or signal, nor shall any sign illumination cast light on adjacent properties. Applicant must obtain all necessary electrical permits before any sign may be illuminated.
m. 
Landscaping. All billboards shall have approved landscaping. The landscaping may include, but is not limited to, broadleaf evergreens or evergreen shrubs and ground cover and shall be designed to ensure the structure will be aesthetically compatible with its surroundings and the aesthetic standard of the community and neighboring property, insofar as may be practicable, as well as safe and secure from trespassers or vandals. The determination of whether the landscaping plan is reasonably suitable shall be made based upon a consideration of the nature of the location, the impact on the surrounding properties, the safety and security of the proposed billboard and the relative cost of the landscaping in relation to the overall impact upon the property values in the immediate area which would be caused by a lack of such landscaping.
n. 
Maintenance. All billboards must comply with the maintenance requirements set forth in Section 485.100(6).
o. 
Existing billboards. All lawfully existing billboards as of the effective date of these regulations, October 9, 1997, shall be considered a legal non-conformity. No non-conforming billboard shall be structurally altered, enlarged, moved or replaced unless said billboard is brought into compliance with the provisions of this Chapter. The right to maintain any non-conforming billboard shall terminate and shall cease to exist whenever same is damaged over sixty percent (60%) of its value from any cause whatsoever, or if the support structure become obsolete or substandard to the extent that same becomes hazardous or dangerous.
p. 
Disuse or removal. If any billboard lacks a commercial advertisement or public service message for a period exceeding ninety (90) days, regardless of intent to resume use of same, it shall be considered a discontinuance of use and shall be removed as stated in Section 485.130 of this Chapter. The sixty (60) day notice required by Section 485.130 may begin and run concurrently with the period of disuse. Notwithstanding the provisions of Section 485.130(B), the Director may, upon forty-eight (48) hours' written notice, remove any sign constructed for which an application has not been approved. The costs of such removal shall be assessed according to Section 485.130(C).
q. 
Any application received for a billboard intended to replace existing billboards shall be regulated by these provisions and any other applicable regulations normally applied to new billboard applications.
25. 
Shopping center development signage. Shopping center development signage shall be subject to the following regulations:
a. 
The standards for shopping center development signs shall supersede the requirements for attached, pole, ground and subdivision signs listed elsewhere in Chapter 485. In the absence of specific sign regulations enacted as a part of the shopping center development plan, the regulations of Chapter 485 shall govern.
In addition, the standards presented in this Section are mandatory, unless, through site plan review, it is determined that design and/or use of new technologies results in more fitting or appropriate signage for the development. Minor adjustments would be in keeping with the overall intent of the Code, yet recognize unforeseen special and specific signage requirements for the development. Signage in a shopping center development will be subject to adjustments approved by the Community Development Department for that specific development at the time of the plat approval.
b. 
Shopping center development identification or subdivision signs shall not be greater than one hundred (100) square feet per side excluding background material such as retaining walls, decorative fencing, rock walls, waterfalls and monument sign supports.
c. 
Pole signs for individual businesses/tenants shall not be allowed in a shopping center development.
d. 
Ladder signs for identification of the shopping center development entrance and major tenants shall be allowed under the following conditions:
(1) 
Not more than one (1) ladder sign at each main entrance into the development.
(2) 
Ladder signs may be placed a minimum of five hundred (500) feet apart; however, if tenant signage is duplicated, then the ladder signs shall be placed a minimum of one thousand (1,000) feet apart.
(3) 
The bottom of such sign shall be at least nine (9) feet above the main ground level on which the sign is placed and shall not exceed a height of fifty (50) feet to the top of the sign above the ground level. A decorative trim cap of no more than eight (8) feet in height shall be added on top of the ladder sign for ornamental purposes.
(4) 
Such signs shall be located no closer than fifteen (15) feet to any right-of-way.
(5) 
Sign area for ladder signs shall not exceed eight hundred (800) square feet for each side.
(6) 
Each level in a ladder sign shall be of a consistent size within the sign and shall only display one (1) tenant on each level.
e. 
Attached signage for businesses/tenants in shopping center developments:
(1) 
Such signs shall include both wall signs and projecting signs.
(2) 
Such signs shall not extend horizontally beyond the plane of the wall to which they are attached by more than twenty-four (24) inches.
(3) 
Such signs shall not project above the parapet wall, roof line or facade.
(4) 
An attached sign shall not exceed a total of fifteen percent (15%) of the side of the building or wall (maximum of five hundred (500) square feet) to which it is attached. However, where more than one (1) side of a building or unit is used for signage, including the rear wall, then the limitation shall be five percent (5%) for each side used (maximum of five hundred (500) square feet) with an aggregate total of no more than twelve hundred (1,200) square feet. There will not be additional allowances given for open spacing between letters.
(5) 
Attached signage for businesses on outlots within a shopping center development may be permitted on each side so long as the sign area does not exceed five percent (5%) of the wall to which it is attached, up to a total aggregate of five hundred (500) square feet.
f. 
Ground signs for tenants in shopping center developments:
(1) 
Ground signs shall be reserved for outparcels of said developments. These signs shall be located only on internal access streets and drives or on major roadways and thoroughfares to which the business establishment relates, but there shall be no more than one (1) ground sign per outparcel and each sign shall not exceed one hundred (100) square feet.
(2) 
No ground sign shall be located closer than ten (10) feet from any property line. The ground sign elevation (including posts, planter boxes, etc.) shall not exceed seven (7) feet above grade or the centerline of the adjacent roadway or highway at a point perpendicular to the sign location.
(3) 
Landscaping shall be placed at the base of and around any ground sign for a distance equal to at least one-half (½) the total height of the sign or two (2) feet, whichever is more.
g. 
Colors on signs in shopping center developments:
(1) 
Each tenant sign in a shopping center development shall be allowed up to four (4) colors, in addition to black and white.
(2) 
Each tenant sign on ladder signs shall also be allowed up to four (4) colors, in addition to black and white; however, the assembled ladder signs may have more than the four (4) colors (plus black and white) due to the various individual tenant signs.

Section 485.090 General Limitations On Gross Sign Area and Number of Signs.

[Ord. No. 3001 §1, 12-23-2008]
A. 
All permitted signs in non-residential districts shall be governed by the following restrictions:
1. 
No building sign shall be permitted on the rear side of any building located on commercial property, nor shall any such sign be permitted on the side of any building located on commercial property if such building sign on the side of a building is within two hundred fifty (250) feet of any residential district or the centerline of any street abutting such residential district. However, this shall not prohibit unlighted directional signs and signs not greater than two (2) square feet per sign face which contains the words "loading zone", "service entrance", "entrance", "no parking", "loading area" or similar directional words and symbols as permitted by Section 485.080(3).
2. 
Subject to the further limitations set forth in Section 485.080(13)(c), an aggregate sign display area equal to fifteen percent (15%) of the total surface area of the side of a business unit (including windows) or one hundred fifty (150) square feet, whichever is less, shall be permitted on the side of a commercial business unit facing a commercial district. The following types of signs shall not be included in the aggregate square footage limitation contained in this Subsection:
a. 
Construction signs;
b. 
Directional signs;
c. 
Memorial signs or tablet signs;
d. 
Real estate signs;
e. 
Special displays;
f. 
Official governmental flags;
g. 
Hanging signs; and
h. 
Temporary window signs.

Section 485.100 General Restrictions On Sign Regulations and Maintenance.

[Ord. No. 3001 §1, 12-23-2008; Ord. No. 3095 §1, 1-28-2010]
A. 
Except as hereinafter provided, all signs shall be subject to the following general construction standards and maintenance standards:
1. 
All non-residential uses, except as otherwise provided for in this Title, are required to have one sign (wall or ground) that identifies the business.
2. 
Permanent signs, except for tablet signs and ground signs, which exceed ten (10) square feet in sign area or weigh fifty (50) pounds or more shall be erected by a licensed sign erector.
3. 
Signs in residential areas are restricted to not more than two (2) sign faces and not more than four (4) colors.
4. 
Signs in commercial districts shall be restricted to four (4) colors. Existing signs, including non-conforming standard outdoor advertising structures and/or billboards, shall be exempt from this requirement.
5. 
Signs not meeting the restrictions of Subsections (3) and (4) hereof may be approved by the Director upon the filing of an appropriate application.
6. 
If any sign becomes hazardous to pedestrian or vehicular traffic by reason of obstruction of walkways or fire access or exit lanes or by restricting sight distances for vehicle or pedestrian traffic, or if any sign is located so close to travel lanes or parking areas that it is struck by maneuvering vehicles, then such sign shall be relocated, removed or otherwise protected within thirty (30) days of notification by registered letter from the Director that such danger or nuisance exists.
7. 
All signs and supports shall be maintained in good repair so as to prevent rust, peeling, flaking or fading. Broken panels, missing letters, flaking or peeling paint and other visual damage to a sign shall be repaired within forty-five (45) days of the occurrence or within thirty (30) days of notification by registered letter from the Director.
8. 
Every permanent sign shall be constructed of rigid weatherproof materials and provisions shall be made for electric grounding of all metallic parts.
9. 
Illuminated signs shall be subject to the following restrictions:
a. 
All illumination shall be oriented so as to prevent undue glare onto adjacent streets or residential properties.
b. 
All electrical illumination devices shall be designed to be weather-resistant and shatterproof.
c. 
All illuminated signs within residential districts shall be extinguished at the time of business closing or 11:00 P.M., whichever is later, provided that this shall not prohibit continuous illumination of permitted flags, subdivision signs and subdivision map signs.
10. 
No sign shall be erected or maintained so that, by its position, shape, wording, device or color, it might interfere with, obstruct the view of, or be confused with any authorized traffic sign, signal or device.
11. 
No sign regulated by this Chapter shall make use of the words "stop", "look", "yield", "danger" or any other word, phrase, symbol or character in such a manner as to interfere with, mislead or confuse traffic.
12. 
Any sign structure which advertises a business no longer conducted or a product no longer sold on the premises or lot shall be removed by the owner, agent or person having beneficial use of the premises or lot upon which the sign is erected within thirty (30) days after the business or product is no longer present.
13. 
All signs on a single parcel or lot or in a planned business center shall be of generally uniform appearance as approved by the Director.

Section 485.110 Sign Permits Required — Exceptions.

[Ord. No. 3001 §1, 12-23-2008]
A. 
The following signs shall not require the issuance of a sign permit, provided that such signs fully comply with the definitions and specifications of this Chapter and are not illuminated.
1. 
Church bulletin boards;
2. 
Construction signs;
3. 
Institutional or governmental signs;
4. 
Memorial signs or tablet signs;
5. 
Political signs;
6. 
Real estate signs;
7. 
Special displays;
8. 
"No trespassing", "private road" or "private property" signs;
9. 
Permitted flags in residential districts and permitted flags on approved flagpoles in commercial districts;
10. 
Occupational or identification signs in commercial districts;
11. 
Hanging signs and banners in commercial districts; and
12. 
Temporary window signs.

Section 485.120 Application For Sign Permit.

[Ord. No. 3001 §1, 12-23-2008]
A. 
An application for a permit for any sign not included in this Section shall be made upon forms provided by the Director.
B. 
Every applicant, before being granted a permit hereunder, shall pay to the City a minimum fee of fifteen dollars ($15.00) for processing the application plus a fee of one dollar ($1.00) per square foot of sign area over ten (10) square feet.
C. 
Nothing in this Chapter shall exempt signs from meeting the requirements of the City Electrical and Building Codes.
D. 
The Director shall, within fifteen (15) days, review a permit application and either approve it, reject it or approve it with conditions and return the same to the applicant or make it otherwise available to the applicant.
E. 
If approved, the applicant shall apply to the County Department of Public Works if a building permit or an electric permit is required.
F. 
If the applicant desires to make a presentation of a proposed sign graphic to the Planning and Zoning Commission for relief under Section 485.140(2), (3) or (4), an additional fee of one hundred dollars ($100.00) shall be paid to the City. The Planning and Zoning Commission shall hear and decide upon such matter at its next regularly scheduled meeting for which an agenda has not yet been prepared.
G. 
If the work authorized under a sign erection permit has not been completed within six (6) months after the date of approval, it shall become null and void.
H. 
The sign erector shall notify the Director within fourteen (14) days of the sign erection. The Director shall, within fourteen (14) additional days, take, develop, date and file appropriate colored pictures of the permitted sign. Such file shall be open for public inspection during normal business hours thereafter.

Section 485.130 Enforcement.

[Ord. No. 3001 §1, 12-23-2008]
A. 
Written Notice To Be Given Of Violations. If it is found that a sign is in violation of this Chapter, the Director or his designee shall give written notice through registered mail to the owner of the sign or, if the owner cannot be located within thirty (30) days by the Director, to the owner of the premises on which the sign is located or, if the sign erection is not complete, to the sign erector stating:
1. 
The violations found;
2. 
That the conditions must be brought into compliance with this Chapter within thirty (30) days, or written proof must be presented within thirty (30) days that work has been contracted to correct violations by not later than sixty (60) days from the date of the notice. Exception: Temporary signs, portable signs, fluttering signs and banner signs must be brought into compliance within seven (7) days from the date of the notice.
3. 
The specific standards that must be met; and
4. 
That failure to comply or to make good faith efforts to comply with the terms of this notice shall constitute grounds for the Director to order removal of the sign at the expense of the sign owner or owner of the premises as provided by this Chapter.
B. 
Removal of Signs By Director. The Director may remove a sign if:
[Ord. No. 3528 §2, 7-23-2015]
1. 
The violations set out in a written notice have not been corrected within sixty (60) days after mailing of the notice. Temporary signs, portable signs, fluttering signs and banner signs may be removed by the City if the violations have not been corrected within the limits established by the written notice of violation.
2. 
The sign owner, premises owner or sign erector is not able to prove to the Director's satisfaction good faith efforts to bring the sign into compliance.
3. 
The Director determines that the sign is unauthorized and displayed within the public right-of-way or on City property. Such sign may be removed by the Director without notice. The sign may be disposed of if unclaimed within seven (7) days.
C. 
Costs To Sign Owners, Premises Owner Or Sign Erector. The cost of sign repair or removal shall be charged:
1. 
To the sign owner;
2. 
If the sign owner cannot be located by the Director within thirty (30) days, to the premises owner; or
3. 
If the sign erection was not complete at the time the notice of violation was given, to the sign erector and such cost shall be collected from his bonding agent if the erector is bonded.
D. 
Expenses Incurred To Be Assessed As Lien On Property. In the event of failure by any party to reimburse the City within sixty (60) days for costs incurred for repair or removal ordered by the Board of Aldermen shall certify the charges for repair or removal to the City Clerk as a special assessment represented by a special tax bill against the real property on which the sign has been erected. The tax bill shall be a lien upon the property and shall be enforced to the same extent and in the same manner as all other special tax bills. The assessment shall bear interest at the rate of ten percent (10%) per annum until paid.
E. 
Non-Issuance Of Permits To Persons Owing Costs Of Sign Repair Or Removal. The Director shall not issue any further sign permits to persons refusing to pay costs assessed under Subsections (B) and (C) hereof, nor to agents or representatives of such persons.

Section 485.140 Appeals and Variances.

[Ord. No. 3001 §1, 12-23-2008]
A. 
The Board of Adjustment is authorized to review or modify the Director's order or determination with respect to signs covered by this Chapter and to that end shall, during appeal, have all the Director's powers. In addition, the Board may grant variances from this Chapter as provided by this Zoning Code.
1. 
Guidelines for overturning or modifying Director's decision. The Board of Adjustment shall, in considering appeals from the Director's order or determination, establish that the sign or application in question complies with all the requirements of this Chapter. If it is determined that the Director's application for this Chapter to the appellant's sign or request for a permit is erroneous, then the Board of Adjustment may overturn or modify the Director's decision.
2. 
Grounds for granting variance. The Board of Adjustment may grant variances from this Chapter where it is found that because of the limitations on character, size or dimensions of a sign or because of the regulations controlling the erection or installation of a sign, the permittee would be subject to undue hardship. Undue hardship, however, is not a mere loss of a possible advantage or convenience to the applicant. The Board of Adjustment's decision on an appeal shall be incorporated on the sign permit by reference to the decision number and date of decision.
3. 
Procedure for requesting appeals and variances. An application for a review or a variance shall be accompanied by a fee of one hundred dollars ($100.00).
4. 
Supporting regulations. Insofar as they are applicable and consistent, the provisions of Chapter 410 shall be applicable to appeals taken to the Board of Adjustment for variances from or interpretations of this Chapter.