City of Marshfield, MO
Webster County
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Table of Contents
Table of Contents
Editor's Note: Ord. no. 976 enacted on 5-9-02 replaced this entire chapter. Former ch. 407 derived from ord. no. 352 §§3 — 9, 4-13-78; ord. no. 484 §§1 — 2, 6-13-85; and ord. no. 693 §2, 5-26-94.

Section 407.010 Purpose.

[R.O. 2014 §407.010; Ord. No. 976, 5-9-2002]
A. 
This Chapter provides standards for the erection and maintenance of signs. All signs shall be erected and maintained in accordance with these standards. The general purpose of these standards is to promote, preserve and protect the health, safety, general welfare, convenience and enjoyment of the public, to preserve and protect the aesthetic quality of the City of Marshfield, and to achieve the following:
1. 
Safety. To promote the safety of persons and property by providing that signs:
a. 
Do not create a hazard due to collapse, fire, collision, decay, abandonment, or other safety considerations;
b. 
Do not obstruct fire fighting or Police surveillance;
c. 
Do not create traffic hazards by confusing or distracting motorists;
d. 
Do not impair the driver's ability to see pedestrians, obstacles or other vehicles or to read traffic signs and signals; and
e. 
Do not otherwise interfere with or detract from the safety of persons or property.
2. 
Communication efficiency. To promote the efficient transfer of information in sign messages by providing that:
a. 
Customers and other persons may locate a business or service;
b. 
No person or group is arbitrarily denied the use of the sight lines from the public right-of-way for communication purposes; and
c. 
The messages in signs may otherwise be communicated efficiently.
3. 
Landscape quality and preservation. To protect the public welfare and to enhance the appearance and economy of the City by providing that signs:
a. 
Do not interfere with scenic views;
b. 
Do not create a nuisance to persons using the public right-of-way;
c. 
Do not constitute a nuisance to occupancy of adjacent property by their brightness, size, height or movement;
d. 
Are not detrimental to land or property values;
e. 
Do not overwhelm people by the number of messages presented, and do not interfere with the exercise of freedom of choice to observe or ignore said messages, according to the observer's purpose;
f. 
Do not negatively affect the City's tourism industry;
g. 
Do not create or worsen visual clutter or visual blight;
h. 
Do not otherwise protect and preserve a quality landscape in the City; and
i. 
Do otherwise enhance the appearance and economy of the City.

Section 407.020 Definitions.

[R.O. 2014 §407.020; Ord. No. 976, 5-9-2002; Ord. No. 1280 §1, 5-22-2007]
The following words and terms are defined as follows:
ANIMATION
Any action or motion other than flashing lights, automatic changeable copy, or indexing in an attempt to develop a pictorial scene through movement of lights or parts of a sign.
ATTACHED SIGN
Any sign substantially and permanently attached to, applied on, structurally connected to, painted on, engraved on, etched on, or supported by any part of a building.
BUILDING CODES
The Building Code of the City of Marshfield, Missouri, together with any related Code(s) adopted by the City and any regulations adopted in conformance therewith.
BUSINESS AREA
Any district designated under Chapter 400 of the Marshfield City of Marshfield Code for office, commercial or industrial use.
CITY BUILDING INSPECTOR
The City Building Inspector of the City of Marshfield, Missouri, or his or her designated representative.
COMMERCIAL
Relating to the sale of goods or services.
COPY
The letters, figures, characters, representations, pictures or wording on a sign, including any identification, description, symbol, trademark, object, design logo, illustration, or device illuminated or non-illuminated which directs attention to a product, service, place, activity, person, institution, business or solicitation, including any permanently installed or situated merchandise; or any emblem or painting designed to advertise, communicate, identify or convey information.
DIRECTIONAL SIGN
Any sign which serves solely to designate the location of or direction to any premise or area.
EFFECTIVE AREA
The area enclosed by the minimum imaginary rectangle, or combination of contiguous rectangles, composed of vertical and horizontal lines which fully contain all extremities of the sign. This rectangle, or combination of contiguous rectangles, is to be calculated from an orthographic projection of the sign viewed horizontally. The viewpoint for an orthographic projection shall be rotated horizontally around the sign to give the largest rectangle. For flat signs, this viewpoint is opposite a corner. If elements of the sign are movable or flexible, as a flag or string of lights, the measurement shall be taken when the elements are fully extended and parallel to the plane of view. The sign seen from this viewpoint is then enclosed within the smallest rectangle, or combination of continuous rectangles, which fully contains the sign. The area of the rectangle, or combinations of contiguous rectangles, is the "effective area" of the sign. A combination of contiguous rectangles may be used with more than one (1) surface containing copy.
ELECTRONIC SIGN
A sign with changeable messages at the rate of eight (8) seconds per message.
ERECT
Attach, alter, build, construct, reconstruct, enlarge or move.
FLAGS
A construction of fabric, plastic or paper depicting through symbols, characters, design or letters a nation, political subdivision, or business when hung, without frame, from a staff or pole.
FLASHING LIGHT
A continuously intermittent light or sequential light; but not including animation or lighting changes which change the copy of a sign.
FRONTAGE
The part of land abutting a street or highway or lying between a building's front and a street or highway.
IDEOLOGICAL AND NON-COMMERCIAL SIGN
A sign which does not name or advertise a product, service or business but only expresses a viewpoint, non-commercial message, opinion or idea. This includes commemorative plaques, historic markers, holiday decorations, political signs, political or fraternal flags or emblems, or protective signs which are commonly associated with safeguarding the permitted uses of a premise including, but not limited to, "vicious dog", "no trespassing", "neighborhood watch" and "authorized parking only".
LOT
A parcel of land under one (1) ownership designated as a separate and distinct tract and identified by a tract or lot number or symbol in a duly approved subdivision plat of record.
NON-BUSINESS AREA
Any area within a residential zoning district, including areas therein, where legal non-residential uses are present.
NON-COMMERCIAL
Relating to a public service, religion, charity, idea or similar item.
OFF-PREMISES MULTI-TENANT INDUSTRIAL OR COMMERCIAL PARK SIGN
A commercial sign advertising a business or service which is not at the property on which such sign is located.
[Ord. No. 1599 §3, 9-26-2013]
OFF-PREMISES SIGN
A sign structure advertising an establishment, merchandise, service or entertainment which is not sold, produced, manufactured or furnished at the property on which said sign is located, e.g. "billboards", "outdoor advertising" or "off-site sign".
ON-PREMISES SIGN
A sign pertains to the use of the premises on which it is located and maintained.
PERMANENT SIGN
Any wall or monument sign or other sign which is intended to remain displayed.
PERSON
Any individual, corporation, association, firm, partnership, institution, or other legal entity, singular or plural.
PREMISE
Any tract of land, consisting of one (1) or more lots, under single or multiple ownership, which operated as a functional unit. When developed, a premise shall also possess one (1) or more of the following criteria:
1. 
Shared parking,
2. 
Common management,
3. 
Common identification,
4. 
Common access,
5. 
Shared circulation.
SIGN
Any object principally designed to convey a message including sign structure and decorative cover. Examples of signs include, but are not limited to: message boards, changeable copy boards, pennants, flags, billboards and streamers.
SIGN, DETACHED
A sign not attached to or painted on a building, but which is permanently affixed to ground. A sign attached to a flat surface, such as a fence or a wall not a part of a building, shall be considered a detached sign.
SIGN STRUCTURE
Any structure which supports, has supported, or is designed to support a sign, including any decorative cover, exclusive of any copy.
STREET GRADE
The highest altitude of the street vertically under any portion of the sign or its supports.
TEMPORARY SIGN
A sign which either:
1. 
Is not permanently attached to any structure, building, motor vehicle or the ground; or
2. 
Is intended for a limited display period covering a special event; or
3. 
Is designed and constructed to be movable from one location to another. "Temporary sign" includes those signs commonly known as portable signs.
4. 
Those signs commonly known as banners.
USE
The purpose for which a building, lot, sign or other structure is arranged, intended, designed, occupied or maintained.

Section 407.030 Exempt Signs.

[R.O. 2014 §407.030; Ord. No. 976, 5-9-2002; Ord. No. 1177 §1, 11-10-2005; Ord. No. 1276 §1, 5-10-2007; Ord. No. 1281 §1, 5-22-2007; Ord. No. 1436 §§1 — 3, 5-13-2010]
A. 
The following signs shall not require the issuance of a sign permit but must be in conformance with all other sign regulations and the Building Code. These signs are allowed in addition to all other signs allowed under this Chapter.
1. 
Address numbers and name plates. Address numbers for each residential building and building address numbers not exceeding one (1) square foot in effective areas per character, and one (1) name plate not exceeding two (2) square feet in effective area per dwelling unit or business.
2. 
Banner signs. One (1) sign composed of highly flexible lightweight material, such as a banner, per business premises, which is not over twenty-four (24) square feet in effective area, posted for not more than one hundred eighty (180) days per year.
3. 
Flags. Flags of any nation, State or political subdivision provided:
a. 
The flag is located in such a manner that no portion of the flag will project over any property line or contact any other structure when fully extended.
b. 
If the flag is flown from a flagpole, such flagpole shall be a minimum of four (4) times the length of the flag but shall not exceed over sixty (60) feet in height from finished grade.
4. 
Government signs. Any sign erected or maintained by or for any agency of government pursuant to and in discharge of any governmental function or required or authorized by law, ordinance or governmental regulations. Government signs may be placed on utility poles or light poles with the permissions of the owner(s) thereof.
5. 
Holiday decorations. Holiday decorations in season.
6. 
Internal signs. Any on-premise sign, the copy of which cannot be viewed from a street right-of-way or adjoining property.
7. 
Neighborhood identification sign. A detached sign, masonry wall, landscaping or other similar material or features which are combined to form a display for neighborhood or tract identification, provided that the legend of such display shall consist of only the neighborhood, tract name or historic district.
8. 
Real estate sale, lease and construction signs. Detached or attached non-illuminated temporary on-premise sign pertaining to the construction, sale or lease of the premise, not to exceed sixteen (16) square feet in effective area in business areas and not to exceed four (4) square feet in effective area in non-business areas. In both business and non-business areas, such signs may have up to sixteen (16) square feet in effective area if the premise on which they are located either has at least two hundred fifty (250) feet of frontage or contains more than five (5) acres. Such signs shall be removed within fourteen (14) days after the closing of the sale or lease or within thirty (30) days after the issuance of an occupancy permit or erection of a permanent sign, whichever occurs first.
9. 
Vehicular signs. Any sign permanently attached to a motor vehicle which is traveling or lawfully parked where the primary purpose of such parking is not the display of any sign. This definition shall not include signs in transit to a site of permanent use.
10. 
Miscellaneous exempt signs.
a. 
All on-premise signs located on machinery, equipment or light poles which is necessary or customary to the business including, without limitation, such devices as gasoline pumps, vending machines, fences or light poles.
b. 
Private street or road name signs.
c. 
"No trespassing", "no dumping", "no loitering" and like signs not exceeding one (1) square foot.
d. 
Signs warning the public of the existence of danger, but containing no advertising material, to be removed upon subsidence of the danger for which warning is being given, not exceeding four (4) square feet.
e. 
A sign on facilities located in City parks which provides information that is incidental to a sponsored activity or sponsors of an event such as scoreboards, time clocks, bleachers, benches or signs on fences or buildings.
f. 
In a business or residence, signs must be attached to a post or similar device over six (6) square feet not exceeding thirty-two (32) square feet that will be advertising drives or events of a civic, philanthropic, educational, religious, political or similar nature. Such signs shall only be posted during said drive or event not to exceed one hundred eighty (180) days per year and shall be removed within seventy-two (72) hours after the event ends.
g. 
Attached incidental sign, which pertains to goods, products, services or facilities related to the main activities or purpose of the business, not exceeding a total of four (4) square feet in effective area per business.
h. 
Garage sales complying with the provisions of Chapter 620.
i. 
Directional or informational off-premises signs advertising special events shall be allowed for twenty-four (24) hours in advance of the event and must be removed within twenty-four (24) hours after the event ends.
j. 
Murals painted on walls with express owner permission.
k. 
Any business may have one (1) freestanding sign, not exceeding six (6) square feet, to advertise their business.

Section 407.040 Exempt Operations.

[R.O. 2014 §407.040; Ord. No. 976, 5-9-2002]
A. 
The following operations shall not require the issuance of a sign permit:
1. 
Changing of the copy describing products or services on an existing permitted sign which is specifically designed for the use of manually or automatically changeable copy including billboard panels and posters; but not including changes in the structure, size, placement or location of the sign.
2. 
Maintenance, including repainting, refurbishing, cleaning, or other normal repair of a sign not involving structural changes.

Section 407.050 General Sign Provisions.

[R.O. 2014 §407.050; Ord. No. 976, 5-9-2002; Ord. No. 1076 §1, 6-10-2004; Ord. No. 1178 §1, 11-10-2005; Ord. No. 1279 §1, 5-22-2007; Ord. No. 1436 §§4 — 6, 5-13-2010]
A. 
The provisions of this Section shall apply to all signs in the City, without regard to their classification as a business or non-business sign.
1. 
General provisions. All signs are prohibited except as allowed by this Chapter.
2. 
Public areas. No sign other than a government sign shall be allowed which is located within or projects over any public property, including right-of-way, except where the building is located on or within three (3) feet of the property line. No such signs are allowed in the right-of-way of any thoroughfare designed as part of the Federal Aid Urban (FAU) system. In no instance shall signs project beyond a vertical plane two (2) feet inside the curb line from any building and the bottom of said sign shall not be less than ten (10) feet above the highest level of the ground under the sign at the sign's lowest point; provided however, that where signs are allowed to be attached to canopies, the bottom of the sign may be allowed to, but shall not extend below, the bottom of the canopy.
3. 
Parking spaces. No sign shall occupy a parking space necessary to satisfy minimum off-street parking requirements.
4. 
Sign illumination. Illuminated signs shall be designed, located and constructed to eliminate or significantly reduce glare and shall not increase the lighting intensity upon adjoining premises not under the same ownership and control.
5. 
Sign condition. No person shall maintain or allow to be maintained on any premises owned or controlled by that person any dangerous or defective sign. All signs, together with all their supports, braces, connections or anchors, shall be kept in good repair. Unsafe signs, damaged or deteriorated signs, or signs in danger of breaking apart or falling shall be removed or repaired by their owner. Any fading, chipping, peeling or flaking of paint, plastic or glass; or any mechanical, electrical or structural defect shall be corrected upon written notice by the City.
6. 
Compliance with Building Codes. All signs shall be erected or affixed and maintained in compliance with the Building Code.
7. 
Signs at street intersections. Signs may be erected in the street intersection sight triangles; however, any sign must be at least ten (10) feet above street grade except for supports which may not exceed one (1) foot in width or diameter or be spaced less than ten (10) feet apart from any other stationary object.
8. 
Signs at street/driveway intersections. Signs may be erected in the street/driveway sight triangles; however, any sign must be at least ten (10) feet above street grade except for supports which may not exceed one (1) foot in width or diameter or be spaced less than ten (10) feet apart from any other stationary object. A street/driveway sign triangle shall be calculated as follows: a triangle formed by the intersection of a public street and a driveway where the triangle area is that area encompassed within two (2) intersecting lines formed by the edge of the pavement, curb, roadway or projection thereof and extending forty (40) feet down the street from the right edge of the driveway when standing in the driveway facing the street, and extending twelve (12) feet from the edge of the street extending up the driveway pavement, and a third (3rd) imaginary line connecting the extremities of the other two (2) without overlaying the pavement. On the left side of the driveway, the triangle shall be measured by measuring sixty-five (65) feet down the street pavement from the edge of the driveway and measuring twelve (12) feet down the driveway pavement from the edge of the street, and an imaginary third (3rd) straight line connecting the extremities of the other two (2) without overlaying the pavement.
9. 
Any sign permitted under this Chapter may contain ideological or non-commercial copy in lieu of any other copy.
10. 
"B-1" and "B-3" zoning.
a. 
Roof signs may not be higher than ten (10) feet above the rooftop.
b. 
A ten (10) foot setback is required on all detached signs.
c. 
Any sign that will be attached flat on a wall will not have a minimum height from street elevation.
11. 
"B-2" zoning. All signs must be attached to a building and may not project from the building more than four (4) feet, may not be higher than ten (10) feet above rooftop and all portions of the sign and supporting structure must be a minimum of eight (8) feet above street elevation; provided however, that where signs are allowed to be attached to canopies, the bottom of the sign may be allowed to, but shall not extend below, the bottom of the canopy.
a. 
Any sign that will be attached flat on a wall will not have a minimum height from street elevation.
12. 
Industrial districts zoning. All signs must be set back a minimum of ten (10) feet from the street right-of-way.
13. 
Sign businesses shall be allowed to sell advertising on benches, shopping cart racks or similar structures. Any such signs shall not exceed four (4) square feet and shall require a permit for each structure.

Section 407.055 Off-Premises Multi-Tenant Industrial or Commercial Park Sign.

[R.O. 2014 §407.055; Ord. No. 1599 §4, 9-26-2013]
A. 
The provisions of this Section shall apply to specific signs identifying business and services in adjacent industrial or commercial parks where there are multiple tenants and/or diverse business and industrial operations. This type of sign is intended to give location proximity to individuals seeking businesses or services located in the adjacent industrial or commercial park. These types of signs are not intended for retail sales and services.
B. 
Off-Premises Multi-Tenant Industrial Or Commercial Park Sign.
1. 
A multi-tenant sign (detached sign) will conform to setback requirements as described in Sections 407.080 and 407.090.
2. 
When a detached multi-tenant sign is erected, it is the sign owner's responsibility to acquire easements or fee simple land ownership for the sign. The owner must also determine the portion of the total allowable sign area that will be devoted to identification of the development, the building, anchor tenant(s), all tenants, or some combination thereof.
3. 
When an off-premises multi-tenant sign is proposed for a non-business area and to be located at a permitted non-residential use, the sign area can be increased to eighty (80) square feet for a total (combined) effective area of one hundred sixty (160) square feet. The sign height is twelve (12) feet maximum.

Section 407.060 Prohibited Signs.

[R.O. 2014 §407.060; Ord. No. 976, 5-9-2002; Ord. No. 1282 §1, 5-22-2007; Ord. No. 1436 §7, 5-13-2010]
A. 
The following signs are prohibited which:
1. 
Concern unlawful activity;
2. 
Operate or employ any motion picture projection in conjunction with any advertisements;
3. 
Employ any searchlights, strobe lights, balloons, flashing lights, or similar attention-getting devices;
4. 
May be confused with or construed as a traffic control sign, signal or device or the light of an emergency or road equipment vehicle by reason of their size, location, movement, content, coloring, or manner of illumination;
5. 
Hide from the view, of those to whom the device is directed, any traffic or street sign or signal or similar device;
6. 
Are temporary, except as specifically allowed in this Code;
7. 
Signs other than those specifically allowed by this Chapter that are capable of being carried, wheeled or moved from one location to another;
8. 
Signs which are attached to any tree, branch, another sign or utility pole except government signs posted with the permission of the utility company or owner.
9. 
Off-premises signs (does not include off-premises multi-tenant sign) which advertise an establishment, merchandise, service or entertainment which is not sold, produced, manufactured or furnished at the property on which said sign is located (e.g., billboards, outdoor advertising or off-site signs).
[Ord. No. 1599 §1, 9-26-2013]

Section 407.070 Temporary Signs.

[R.O. 2014 §407.070; Ord. No. 976, 5-9-2002; Ord. No. 1278 §1, 5-22-2007; Ord. No. 1436 §§8 — 9, 5-13-2010]
A. 
Temporary Signs Permitted.
1. 
Except as otherwise exempted in the Chapter or provided in Subsection (A)(2) below, temporary signs may only be used in a business area.
2. 
In non-business areas, each premise may display one (1) non-illuminated temporary sign not exceeding six (6) square feet in effective area for up to two (2) consecutive days twice each calendar year.
B. 
General Provisions.
1. 
The effective area shall not exceed thirty-two (32) square feet.
2. 
All temporary signs shall be attached at each side.
3. 
Each business may display one (1) attached temporary sign as set forth below. In addition, each premise may display one (1) temporary on-premise sign attached within the supports of a permanent sign structure.
C. 
Temporary Signs — Duration Of Display.
1. 
A business or premise shall be allowed to display a temporary sign for not more than one hundred eighty (180) days per calendar year. A permit in the amount of five dollars ($5.00) will be required.
2. 
No temporary sign shall be displayed without obtaining a new permit before each display period.
3. 
In business areas, a temporary business with a valid business license and a temporary building permit may apply for and obtain a special permit which would allow the use of a temporary sign for the period of the building permit. Such a sign must be attached to a temporary or permanent structure and may not exceed thirty-two (32) square feet in effective area.
D. 
Temporary Signs — Emergency Uses. In the event a sign or business is substantially damaged through fire, flood, act of God, insurrection, riot, or similar emergency beyond the control of the business owner or occupant, a temporary sign shall be allowed for a period of time not to exceed sixty (60) days, unless the time period is extended by the City for a continuing hardship.

Section 407.080 Provisions For Sign in Business Areas.

[R.O. 2014 §407.080; Ord. No. 976, 5-9-2002; Ord. No. 1081 §1, 6-24-2004; Ord. No. 1179 §1, 11-10-2005; Ord. No. 1277 §1, 5-10-2007; Ord. No. 1436 §10, 5-13-2010]
A. 
General Provisions. These provisions shall apply to all permanent signs in business areas as defined in this Chapter.
1. 
A sign in a business area shall conform to regulations for a sign in a non-business area if the sign is within twenty-five (25) feet of a non-business area.
2. 
Sign regulations enforced by the Missouri Department of Transportation (MODOT) along the interstate and primary highway system in the City shall take precedence over any less restrictive requirements of this Chapter.
3. 
All heights specified in Code shall be measured from street grade at a point perpendicular to the facing street unless otherwise specified.
B. 
Detached Signs. Detached signs are allowed in business areas.
1. 
A premise fronting on a collector street shall be allowed a detached sign with an effective area determined by adding fifty (50) square feet to a ratio of one (1) square foot of effective area per lineal foot of frontage along the collector street. Maximum size allowed shall be three hundred (300) square feet for the total area.
2. 
Each premise with frontage on any street shall be allowed at least one (1) permanent detached sign.
3. 
Each detached sign shall not exceed a maximum height of twenty-five (25) feet and shall have a minimum height from finish grade of ten (10) feet; provided however, that business having detached signs located within one thousand two hundred fifty (1,250) feet of Interstate Highway 44 shall be allowed one (1) sign to a maximum of seventy (70) feet in height.
4. 
Monument signs shall be allowed so long as they do not obstruct the view of traffic. Monument signs shall not exceed twenty-four (24) square feet and shall have a minimum front yard setback of ten (10) feet. Monument signs are prohibited in shopping centers except for entry and exit signs.
C. 
Attached Signs. Attached signs are allowed in business areas in accordance with the following provisions:
1. 
Each business shall be allowed wall signs on any wall. In the event the business does not front on a street, it shall be allowed signage as if it fronted on a local street. These signs shall extend no further than eighteen (18) inches from the wall. A "wall sign" is a sign in a parallel plane to and attached, installed, painted, engraved or etched upon a structure's wall, awning, canopy, marquee, parapet, sunshield, window, door or similar item. Wall signs do not include signs on the inside or outside of the window which do any advertising beyond merely identifying the business and giving the times that it is open. These shall be subject to total square footage limitations. A wall sign shall not extend beyond the wall edge.
2. 
The total effective area of all wall signs allowed for a business shall be calculated based upon the lineal footage of each wall having frontage on a street. If the business has frontage on any street other than a local street, the effective area shall not exceed three (3) square feet per lineal foot of the wall length. If the business has frontage on a local street or within a shopping center, the effective area shall not exceed two and one-half (2½) square feet per lineal foot of the wall length and maximum height of the sign shall not exceed four (4) feet.
3. 
A premise may have a roof sign only if it does not have a detached or projecting sign. A "roof sign" is any sign erected upon, against or directly above a roof. No part of the sign shall extend beyond any wall. The methodology used to determine the effective area allowed for detached signs shall be used to calculate the effective area allowed for roof signs.
4. 
A business may have a projecting sign only if it does not have a roof sign or a maximum number of allowable detached signs for that premises. A "projecting sign" is a sign which is attached to and projects from a surface or building face. Where a business frontage would allow the use of two (2) or more detached signs, a projecting sign may be substituted for one (1) detached sign. Projecting signs shall have a minimum clearance of eight (8) feet above the highest level of the ground under the sign at the sign's lowest point and shall not exceed twenty (20) square feet in effective area.

Section 407.090 Provisions For Non-Business Areas.

[R.O. 2014 §407.090; Ord. No. 976, 5-9-2002]
A. 
General Provisions. These provisions shall apply to all permanent signs in non-business areas:
1. 
Dwelling units in single-family or two-family zoning districts shall be allowed to utilize any non-business sign described in Section 407.030 "Exempt Signs" but shall not be allowed to display any other sign.
2. 
Flashing lights and animation are not allowed.
3. 
Only on-premise signs are allowed.
B. 
Detached Signs. Detached signs are allowed in non-business areas as follows:
1. 
Each premise containing a multi-family use, permitted non-residential use, or legal non-conforming use shall be allowed one (1) detached sign. Premises with more than seven hundred fifty (750) feet of frontage along a public street may have one (1) additional detached sign, provided a minimum of three hundred (300) feet of separation is maintained between signs, and a minimum setback of twenty-five (25) feet from adjacent property line is maintained for both signs.
2. 
A minimum front yard setback of ten (10) feet is required for all detached signs. No detached sign shall exceed thirty-two (32) square feet in effective area or eight (8) feet in height.
C. 
Attached Signs. Attached signs are allowed in non-business areas as follows: Each premise containing a multi-family use, permitted non-residential use, or legal non-conforming use shall be allowed one (1) wall sign per wall which shall extend no further than eighteen (18) inches from the wall. The sign may contain the name and logo of the establishment, business or use and nothing else. A "wall sign" is a sign in a parallel plane to and attached, installed, painted, engraved or etched upon a structure's wall, awning, canopy, marquee, parapet, sunshield, window, door, or similar item. Wall signs do not include signs on the inside or outside of windows except that any signs on the outside of the window, which do any advertising beyond merely identifying the business and giving the times it is open, shall be subject to total square footage limitation. A wall sign shall not project beyond the wall edge. The total effective area of all wall signs allowed for a business shall be calculated based upon street frontage and whether or not the premise has a detached sign. Where a premise has no detached sign, the total effective area of all wall signs shall not exceed two (2) square feet per lineal foot of the wall length along the street or streets upon which the business fronts. Where a premise has a detached sign, the total effective area of all wall signs shall not exceed one (1) square foot per lineal foot of the wall length along the street or streets upon which the business fronts.

Section 407.100 Legal Non-Conforming Signs.

[R.O. 2014 §407.100; Ord. No. 976, 5-9-2002]
A. 
Continuation Of Legal Non-Conforming Signs. Any sign which was lawfully erected or affixed prior to such time as it came within the purview of this Chapter and which sign complied with all regulations in force at the time it was erected or affixed, but which fails to conform to all applicable regulations and restrictions of this Chapter, shall be considered a legal non-conforming sign. A legal non-conforming sign may be continued and shall be maintained in good condition but shall not be:
1. 
Structurally altered (except to meet safety requirements) so as to prolong the life of the sign;
2. 
Altered so as to increase the degree of non-conformity of the sign;
3. 
Expanded;
4. 
Re-established after damage or destruction if the estimated cost of reconstruction exceeds seventy-five percent (75%) of the appraised replacement costs at the time such damage occurred;
5. 
Abandoned or discontinued. Abandonment or discontinuance occurs whenever:
a. 
The sign for a continuous period of six (6) months or more advertises services or products no longer available to the traveling public because the services or products have been discontinued or cannot be obtained at the destination or by the directions indicated on the sign; or
b. 
The sign for a continuous period of six (6) months or longer is maintained without an advertising message. The following signs are signs maintained without an advertising message: A sign with a message which is partially obliterated so as not to identify a particular service or product; a sign which is blank or painted out; or a sign with a message consisting solely of the name of the sign owner on any part of the sign.
B. 
The sign for a legal non-conforming use shall be a legal non-conforming sign if the sign:
1. 
Was erected or attached prior to May 9, 2002,
2. 
Is on premise, and
3. 
Would have been legal if the use had been located in the most restrictive zoning district where the use is allowed by right.

Section 407.110 Directional Signs.

[R.O. 2014 §407.110; Ord. No. 976, 5-9-2002; Ord. No. 1436 §11, 5-13-2010]
A. 
On-premise detached directional signs in excess of five (5) square feet or less in effective area shall be allowed in any area, provided such signs do not name or advertise any product or service, except the name of a business, and the total allowable effective area of detached signs on the premise is not exceeded. A site plan locating all detached signs, including existing and proposed directional or instructional signs, shall be required prior to issuance of a sign permit.
B. 
Off-premise open house directional signs not exceeding five (5) square feet are permitted. Any such sign shall be posted not more than forty-eight (48) hours prior to the open house and must be removed within eight (8) hours of the conclusion of the open house. The maximum time any such sign may be posted is three (3) days and eight (8) hours.

Section 407.120 Sign Permits, Inspections and Fees.

[R.O. 2014 §407.120; Ord. No. 976, 5-9-2002; Ord. No. 1180 §1, 11-10-2005; Ord. No. 1436 §12, 5-13-2010]
A. 
Permits Required.
1. 
Except as otherwise provided in this Code, it shall be unlawful for any person to erect, repair, improve, maintain, convert or manufacture any sign or cause the same to be done without first obtaining a sign permit for each such sign from the City Building Inspector. No sign permit shall be issued except to a person licensed to do business in the City or to a person exempt from the City licensing provisions.
2. 
Temporary sign owners shall secure a permit for each temporary sign prior to its use. Within one hundred twenty (120) days after date approved (May 9, 2002), a permit shall be obtained for all temporary signs in use at the time.
3. 
Every sign permit issued by the City shall become null and void if work on the sign is not commenced within one hundred twenty (120) days from the date of such permit. If work authorized by such permit is suspended or abandoned for sixty (60) days after the work is commenced, the sign shall be considered abandoned unless a new permit shall be first obtained to proceed with the work on the sign, and the fee will be one-half (½) the original fee, provided that no changes have been made in the original plans.
B. 
Application For Permit. Application for a permit shall be made to the City Building Inspector upon a form provided by the City and shall be accompanied by such information as may be required to insure compliance with all appropriate laws and regulations of the City including, but not limited to:
1. 
Name, address and business license number of permit application.
2. 
Name and address of owner of sign.
3. 
Name and address of the owner and the occupant of the premises where the sign is located or to be located.
4. 
Clear and legible drawings with description showing the precise location of the sign, which is the subject of the permit, and all other existing signs on the same premise or as otherwise specified by the City Building Inspector.
5. 
Drawings showing the dimensions, construction supports, sizes, materials of the sign and method of attachment and character of structural members to which attachment is to be made.
6. 
The City Building Inspector shall issue a permit for work to be done on a sign and when an application therefore has been properly made and the sign complies with all appropriate laws and regulations of the City and appropriate fees have been collected.
C. 
Denial Or Revocation. The City Building Inspector may, in writing, suspend, deny or revoke a permit issued under provisions of this Section whenever the permit is issued on the basis of a misstatement of fact, fraud or non-compliance with the Chapter. When the City Building Inspector denies a sign permit, he/she shall give written notice of the denial to the applicant, together with a brief written statement of the reason for the denial. Such denials shall have referenced the Section of the Sign Code or other pertinent code used as a standard for the basis of denial.
D. 
Permit Fee.
1. 
A fee of twenty-five dollars ($25.00) will be paid to the City of Marshfield for signs not exceeding fifty (50) square feet in total area.
2. 
A fee of fifty dollars ($50.00) will be paid to the City of Marshfield for signs and billboards exceeding fifty (50) square feet in total area.
3. 
A fee of five dollars ($5.00) will be paid to the City of Marshfield for each temporary sign.

Section 407.130 Enforcement and Penalty.

[R.O. 2014 §407.130; Ord. No. 976, 5-9-2002; Ord. No. 1436 §13, 5-13-2010]
A. 
Removal Of Signs By The Director. The City Building Inspector shall identify any signs that are illegal or endanger the public safety such as an abandoned, dangerous or materially, electrically or structurally defective sign or a sign for which no permit has been issued. Any illegal signs posted within the City right-of-way shall be deemed forfeited and may be confiscated by the City Building Inspector without notice. The City Building Inspector may take action pursuant to Chapter 505 of the Marshfield Municipal Code.
B. 
Revocation Of Permits, Utilities And City License. Whenever the City Building Inspector has ordered a person to correct a violation and when such violation has not been corrected within the time specified by such order, thereafter the City Building Inspector may institute an administrative action to revoke any and all permits issued by the City under which the activity is conducted, occupancy permits and the right to receive utilities for the activity of the building or structure wherein the activity is conducted.
C. 
Penalty For Violation. If a person violates this Chapter or if a notice of a violation is not complied with within the time specified by the City Building Inspector, the City Building Inspector may cause a Municipal Court summons to be issued and he/she may also request the City Attorney to institute the appropriate legal proceedings to obtain an injunction to restrain, correct or abate such violation or to require removal or termination of the unlawful use of the building or structure in violation of the provisions of this Code or any order or direction made pursuant thereto.
D. 
Prosecution Of Violation. Any person violating any of the provisions of the Building Code, or this Chapter, or failing to comply with any order issued pursuant to any Section thereof, or who shall erect, construct, alter or repair a sign in violation of an approved plan or directive of the City Building Inspector or of a permit issued under the provisions of this Chapter shall be guilty of a violation of a municipal ordinance and upon conviction thereof shall be punished as provided by Missouri law, except the court shall hear evidence concerning the economic value of continuing the violation and shall assess a fine sufficient in the court's judgment to deter a continuation of the violation. Each day that a violation continues, after service of notice as provided for in this Chapter and filing of charges in Municipal Court, shall be deemed a separate offense. Notice as required above shall not be required in order to prosecute a person for a violation of any provision of this Chapter.
E. 
Abatement Of Violation. The imposition of the penalties herein prescribed shall not prevent the City Attorney from instituting appropriate action to prevent unlawful construction, or to restrain, correct or abate a violation, or to prevent illegal occupancy of a building, structure or premises, or to stop an illegal act, conduct, business or use of building or structure in or about any premises in violation of this Chapter.
F. 
Responsibility. Any person who shall occupy the premises when the sign is erected or attached as lessee or licensed operator shall be jointly and severally responsible for compliance with the provisions of this Chapter in the same manner as the owner of the sign and of the premises.