[HISTORY: Adopted by the Council of the City
of Schenectady 9-26-1977 by Ord.
No. 77-08-A. Amendments noted where applicable.]
GENERAL REFERENCES
Advertising generally — See Ch. 117.
No person may sell motor fuel at retail for
use in internal combustion engines in motor vehicles unless the person
posts a sign and keeps it continuously posted on top of the individual
pump or other dispensing device from which the motor fuel is sold.
The sign must be not less than 12 inches square
and must show on both sides of the sign the total selling price per
gallon of the motor fuel. The numbers on the sign used to display
the total selling price must be of uniform size at least nine inches
in height, with a stroke width of at least one inch, except that numbers
denoting tenths of a cent may be half the dimensions and stroke width.
The sign must also include below the total selling price the statement
INCLUDES ALL TAXES in letters of uniform size at least 1/2 inch
in height, with a stroke width of at least 3/16 of an inch and
an overall width of at least 5 1/2 inches; and elsewhere the
separate amounts of the federal tax, the state tax and any local tax
so included.
In the case of dual pumps dispensing the same
grade motor fuel from both nozzles, only one sign is required. If
a dual pump dispenses two different grades of motor fuel, a separate
sign is required for each grade.
If a pump or other dispensing device is designed
to dispense motor fuel of more than one octane rating, the sign must
have a display area 12 inches in height and 30 inches in width and
must be divided into five sections of equal width with the total selling
price, and the price breakdown for each octane rating is to be displayed.
Each sign is to consist of a white background
with black letters and numbers.
All other signs and advertisements used by a
person to offer motor fuel for sale at retail and containing a price
must set forth the total selling price per gallon.
[Amended 5-12-1980 by Ord. No. 80-89; 6-2-1986 by L.L. No. 3-1986]
A person violating this chapter is subject to
either a criminal fine or a civil penalty of not less than $50 and
not more than $500. The Director of Consumer Protection and his inspectors,
by virtue of their office and power as special police officers, are
hereby empowered and directed to enforce the provisions of this chapter.
