[Amended 8-17-2010 by Ord. No. 2010-03; 4-24-2018 by Ord. No. 2018-03]
A.
The purpose of this article is to allow adequate communication through
signage while encouraging aesthetic quality in the design, location,
size and purpose of all signs. The regulations, controls, and provisions
set forth in this article are made in accordance with an overall plan
and program to promote the public health, safety and welfare, area
development, and preservation of property values and the general welfare
of the Town, and are intended to: aid in traffic control and traffic
safety, preserve and protect the property value; lessen congestion
of land and air space; provide against undue concentrations of signs
which distract and endanger traffic safety and traffic flow; establish
reasonable standards for commercial and other advertising through
the use of signs in order to maintain and encourage business activity
and area development; avoid uncontrolled proliferation of signs; recognize
the rights of the public in roads, streets, highways and the areas
adjacent to those roads, streets and highways; preserve the wholesome
and attractive character of the Town; and to recognize that the general
welfare includes a community plan that shall be beautiful as well
as healthy, spacious as well as clean, and well-balanced in its growth
and development. This article must be interpreted in a manner consistent
with the First Amendment guarantee of free speech. This article, therefore,
establishes minimum standards by regulating the design, area, number,
location, construction and maintenance of signs in the Town.
B.
These regulations do not regulate every form and instance of visual
communication that may be displayed anywhere within the jurisdictional
limits of the Town. Rather, they are intended to regulate those forms
and instances that are most likely to meaningfully affect one or more
of the purposes set forth above. Signs not expressly permitted as
being allowed by right or by permit under this chapter, by specific
requirements in another portion of this Code or other applicable law
are prohibited.
C.
These regulations are not intended to and do not apply to signs erected,
maintained or otherwise posted, owned or leased by, on behalf of,
or as specifically directed or ordered by, federal, state or local
governments and government agencies, in the furtherance of authorized
government operations or activities within the public right-of-way.
For the purpose of this article, the following terms are defined.
All other words and phrases shall be given their common, ordinary
meaning, unless the context requires otherwise. Words and phrases
not defined but defined elsewhere in this chapter shall be given the
meaning set forth therein.
A sign that no longer identifies or advertises an ongoing
business, product, location, service, idea or activity conducted on
the premises on which the sign is located; a sign located on a property
which becomes vacant and is unoccupied for a period of 30 days or
more; or a sign which pertains to a time, event or purpose which no
longer applies.
Any modification in the size, shape, height, dimensions,
location or mounting of a sign for any reason other than routine maintenance.
A sign employing actual motion, the illusion of motion, or
light and/or color changes achieved through mechanical, electrical,
or electronic means.
The entire area within a single, continuous perimeter composed
of squares, rectangles or circles, which encloses the extreme limits
of the advertising message, announcement or decoration of a wall sign.
The area of the largest single face of the sign within a
perimeter which forms the outside shape but excluding the necessary
supports or uprights on which the signs may be placed. If the sign
consists of more than one section or module, all areas will be totaled.
Any irregular-shaped sign area shall be computed using the actual
sign face surface. In the case of wall signs, the area of copy will
be used.
A sign on an awning, canopy or similar structure.
Any sign of lightweight fabric, plastic or similar material
mounted by the edges or corners to a pole or building. National flags,
state or municipal flags, or the official flag of any institution
or business shall not be considered banners.
Any off-premises sign exceeding 12 square feet.
The maximum building width measured at grade on a straight
line on the side of the building that faces the street.
A sign which designates entrances, exits, parking areas and
similar functions without advertising.
An illuminated sign on which artificial or reflected light
is not maintained stationary and constant in intensity and color at
all times when in use. This includes electronic, flashing, animated,
mechanical and audible signs.
A temporary sign erected and maintained during that time period before or after a primary, general or special election, as more specifically defined in § 525-50.5B below. No regulation contained herein shall concern the content or message contained on such election signs, but rather only the special rules for size, placement and related regulatory limitations placed on the additional temporary signs allowed by § 525-55B during election periods.
Any sign designed so that characters, letters or illustrations
can be changed or rearranged by electronic means without altering
the face or the surface of the sign. This also includes traveling
or segmented message displays.
The modification of a sign without changing the location
or area of the sign.
Any fabric or bunting, attached along only one edge to a
pole or permanent structure, containing distinctive colors or patterns,
logos and/or corporate masthead or official corporation title/name,
and used solely as an identifier of a government or political subdivision,
institution or business, with a maximum area of 24 square feet. Banners,
as defined above, are not flags for the purpose of this chapter.
Any directly or indirectly illuminated sign on which artificial
light is not maintained stationary and constant in intensity and color
at all times when in use.
Any sign which is attached to or part of a completely self-supporting
structure other than a building that has a structural base of less
than 75% of the width of the area of the sign.
The overall height of a sign or sign structure as measured
from the adjacent ground surface to the highest point of the sign.
Any sign that is not allowed by this article, or does not
carry a valid permit when one is required.
A sign which has characters, letters, figures, designs or
outline illuminated by electric lights or luminous tube.
A sign that met code regulations when it was originally erected,
either by adherence to the previous sign ordinances of the Town of
Buchanan, or by a variance or other exception granted, but does not
comply with all present regulations of this article.
The replacing or repairing of a part or portion of a sign
made unusable by ordinary wear, tear or damage beyond the control
of the owner or the reprinting of existing copy, change of copy of
any sign, repainting, cleaning and other normal maintenance and repair
of the sign and sign structure.
Any sign attached to and made part of a marquee, defined
as a permanent, roof-like structure projecting beyond a building wall
at an entrance to a building or extending along and projecting beyond
the building's wall and generally designed and constructed to provide
protection against the weather.
Any sign that is independent from any building that has a
structural base of not less than 75% the width of the sign. (Example:
a sign that is eight feet wide would require a structural base of
six feet or more in width.)
A commercial development in which there exists a number of
separate commercial activities in which there are appurtenant facilities,
such as parking or pedestrian mall, and which is designed to provide
a single area in which the public can obtain varied products and services.
A multiple-tenant commercial building can be office, retail or mixed
use in character.
A sign which is not appurtenant to the use of the property
where the sign is located, or to a product sold or a service offered
upon the property where the sign is located, and which does not identify
the place of business where the sign is located as purveyor of the
merchandise or services advertised upon the sign.
Any sign which is intended to be and is so constructed as
to be of a lasting and enduring condition, remaining unchanged in
character, condition (beyond normal wear) and position, and in permanent
manner affixed to the ground, wall or building.
Any temporary sign, not permanently attached to the ground,
which is designed to be easily moved from one location to another.
Maximum size shall be three feet by six feet.
Any sign other than a wall sign affixed to any building or
wall, whose leading edge extends beyond the face of the applicable
building or wall.
Any temporary sign placed on a property that is for sale,
lease or rent.
Any sign erected upon or over the roof or parapet of any
building.
The required distance a sign must be located from a lot line,
easement, right-of-way line, adjacent building or other feature as
indicated in this article.
See definition of "sign" in § 525-11.
Any sign not permanently attached to the ground, wall or
building intended to be displayed for a period of 60 days or less,
including, but not limited to, real estate, political or construction
site signs, banners, decorative signs and the like.
Any sign painted on or attached to and erected parallel to
the face of a wall of a building or structure.
Any sign located within or upon an interior or exterior window
surface, and which is intended to be seen from the exterior of the
building.
A.
Permits required. It is unlawful for any person to erect, construct, enlarge or structurally modify a sign or cause the same to be done in the Town of Buchanan without first obtaining a sign permit for each sign from the Town Building Inspector as required by this article. Permits shall not be required for reasonable and routine maintenance as defined in § 525-42.
B.
Application for a permit. Application for a permit must be filed
with the Town Building Inspector upon forms provided by the Town containing
the following information:
(1)
The name, address and telephone number of the sign owner, the property
owner, where the sign is or will be located and the sign contractor
of the proposed sign.
(2)
Clear and legible scale drawings of the site plan showing the proposed
location of signs, landscaping and lighting. The site plan must show
the buildings on the premises upon which the structure is to be erected
or modified and maintained together with locations, setbacks, size
and types of existing signs on the premises where the proposed sign
is to be located.
(3)
Clear and legible scale drawings of the sign detailing all dimensions,
construction, height above grade, type of illumination, and lettering
and graphics as they will appear on the sign.
(4)
Calculations or evidence showing that the structure and design meets
the requirements of these regulations for wind pressure loads and
dead loads.
(5)
Such other information the Town Building Inspector may require to
show full compliance with this and all other applicable laws of the
Town.
(6)
Signature of the applicant.
(7)
All required fees.
C.
Permit fees. Application for permit shall be filed with the Town
Building Inspector, together with a permit fee for each sign in accordance
with the Building Permit Fee Schedule. Permit fees are not refundable.
D.
Permit issuance and denials. The Town Building Inspector shall issue
a permit for the erection, structural alteration, enlargement or relocation
of a sign when the permit application is properly made, all appropriate
fees have been made, and the sign complies with the appropriate laws
and regulations. If the sign permit is denied by the Town Building
Inspector, s/he shall give written notice of the denial to the applicant,
together with a brief statement of the reasons for the denial.
E.
Sign permit appeal. In the event any of the requirements contained
herein cause undue or unnecessary hardship on any person, firm or
corporation, a variance from the requirements may be applied for to
the Board of Appeals. An application for variance must be made within
10 days after receipt of notice that the sign involved does not conform
to the article. In the event that the appeal is not made in writing
to the Board of Appeals within such ten-day period, a variance shall
not be granted. The Board of Appeals shall take action on any variance
request within 60 days of receipt of the variance application. The
Town Building Inspector shall comply with and enforce the Board of
Appeals decision.
A.
Existing signs which were constructed in compliance with a previously existing ordinance shall be considered a special exception pursuant to § 525-20. Any modification or change to such a sign shall require approval according to the terms of this article.
B.
Maintenance and damage. Reasonable maintenance may be performed on
legal nonconforming signs provided that such signs are not relocated,
expanded, enlarged, repositioned or raised in height. If a legal nonconforming
sign is relocated, expanded, enlarged, repositioned, raised in height
or to an extent exceeding 50% of the reproduction or is removed by
any means whatsoever, including an act of God, when such sign is restored,
reconstructed, altered or repaired it must conform with the provisions
of this article. Nothing in this article shall relieve the owner or
user of a legal nonconforming sign or the owner of the property in
which the sign is located from the provisions of this article regarding
safety, maintenance and repair of signs.
C.
Change in ownership. Any change in ownership or tenancy of premises
which is accompanied by any change in the signs for the premises shall
necessitate that the signs for the premises be brought into compliance
with the provisions of this article.
D.
Projecting signs, public property. Projecting signs which overhang
public property, including streets and public sidewalks, are prohibited,
unless such signs are installed and maintained pursuant to a validly
granted encroachment agreement from the Town and shall be considered
to be nonconforming signs.
E.
Projecting signs, indemnification for sign installation and maintenance.
All persons engaging in the installation or maintenance of signs which
involves in whole or in part the erection, alteration, relocation,
maintenance of a sign or other sign work in, over or immediately adjacent
to a public right-of-way or public property, when such property is
used or encroached upon, shall agree to hold harmless and indemnify
the Town, its officers, agents and employees from any and all claims
resulting from erection, alteration, relocation, maintenance of the
sign or any other sign work insofar as this chapter has not specifically
directed the placement of the sign.
The Town Building Inspector or delegated representative shall
have the authority to revoke any sign permit upon determination that
the sign authorized by the permit has been constructed or is being
maintained in violation of the permit or the provisions of this article.
A.
The Town Building Inspector or delegated representative is authorized
to remove any illegal sign as defined by this article. For any such
sign not located on public land, before taking action to require removal
of any such illegal sign, the Town Building Inspector or delegated
representative shall give a written compliance notice to the holders
of the permit for the sign, or if no permit has been issued, to the
owner(s) of the premises on which such sign is located and to the
lessee(s) of the premises to which such sign pertains. The notice
shall state the grounds for removal, specifying the deficiencies or
defects in such sign with reasonable definiteness, and the violations
charged, if any. Such notice shall specify what repairs, if any, will
make the sign conform to the requirements of this article and specify
that the sign must be removed or made to conform with the provisions
of this article within a specified time period. Service of notice
shall be made on the parties specified above as follows:
(1)
By mailing via regular mail a copy of the notice to such parties;
or
(2)
By personally delivering copies of the notice to such parties; or
(3)
By leaving a copy of the notice with any person in charge of the
premises; or
(4)
In the event that no such person can be found on the premises, by
affixing a copy of the notice in a conspicuous position at an entrance
on the premises.
B.
The Town Building Inspector or delegated representative may, in his
discretion, cause any signs which are of immediate peril to persons
or property to be removed and destroyed summarily and without notice,
and also at the expense of the owner of the sign or premises upon
which the sign is located.
C.
The cost associated with any removal performed by the Town may be
assessed as a charge against the property pursuant to the provisions
of § 66.0627 of the Wisconsin Statutes.
A.
No illuminated sign may directly face an adjacent residential district.
B.
Electronic message board brightness shall be determined pursuant
to rules and standards established by the Town Plan Commission.
C.
The use of LED "rope lights," holiday string lights, or any other
similar type of stringed lights or illuminating device, whether pulsating,
blinking, flashing, or otherwise changing in light intensity, brightness,
or color or in a steady, constant, nonfluctuating or nonundulating
manner, whether attached to or suspended from any commercial or industrial
building or structure, or portion thereof, whether outside the building
or structure or inside the building or structure and intended to be
visible from the outside, or attached to any sign as an element of
that sign or attached to the sign structure, is prohibited on commercial
and industrial buildings. An exception is provided for non-LED "rope
lights," string lights, or any other similar type of non-LED stringed
lights, which may be used on commercial and industrial buildings for
decorative purposes only during the period from November 15 through
January 2 of each year and shall be removed by the owner, agent, or
person having beneficial use of the premises or lot within 10 days
following written notice by the Town Building Inspector or his designee.
Signs that are on premises which becomes vacant or unoccupied
for a period exceeding 30 days shall be presumed to have been abandoned,
and it shall be the responsibility of the owners of record to have
such sign structures or supports removed within 45 days of receiving
notice from the Town Building Inspector.
General penalty provisions shall apply to any violation of this
chapter, and each day such violation continues is a separate violation.
Double fees may be assessed where work is performed without the proper
permit.
A.
Requirement of permit.
(1)
An owner or occupant must obtain a sign permit before the erection,
re-erection, construction, alteration, placement or relocation of
any sign, except as otherwise provided in this article.
(2)
A permit shall not be required for the following signs or activities:
(a)
Name plate signs for single-family residence;
(b)
Relocation of signs if required by the Town;
(c)
Election signs as permitted herein;
(d)
Window signs;
(e)
Address markers/signs on a wall or awning sign;
(f)
Flags, provided that not more than two flags per business site
are displayed at any time. Banners are not considered flags for purpose
of this article;
(g)
Signs located in the interior of a building;
(h)
Directional signs;
(i)
Temporary signs not exceeding six feet in height and six square
feet in area in residential districts.
B.
Address markers located on a wall or located on an awning do not
count against the allowed number or allowed total footage of signs.
C.
Nothing contained herein shall prevent the erection, construction,
placement, maintenance or location of official traffic, fire and police
signs, signals, devices and markings of the state and the Town or
other public authorities, or the posting of notices required by law.
A.
Wind load and dead load requirements. All signs shall be designed
and constructed to withstand a wind pressure of not less than 30 pounds
per square foot of area and shall be constructed to receive dead loads
as required in the building code or other ordinances of the Town.
Structural analysis by a registered engineer may be required by the
Town Building Inspector in his sole discretion at any time prior to
or after a sign permit has been issued.
B.
Illumination. Illumination shall be so installed to avoid any glare
or reflection into any adjacent property, or onto a street or alley
to create a traffic hazard as determined by the Town Building Inspector.
A.
Obstruction of exits. No sign shall be constructed or maintained
so as to obstruct any door, window, stairway or fire escape of any
building.
B.
Signs prohibited within or in proximity to limits of any street or
highway.
(1)
No sign shall be erected, placed, located or maintained within
the limits of any street or highway unless approved by the Town Plan
Commission. Street or highway limits include all the dedicated right-of-way,
encompassing the traveled portion of the highway, the shoulders, ditches
and adjacent dedicated areas.
(2)
The Town Building Inspector or delegated representative may
cause any signs which are in violation of this section to be removed
and destroyed summarily and without notice, and also at the expense
of the owner of the sign or premises upon which the sign is located.
Each sign, including those specifically exempt from the permit
requirements of this article, shall be maintained in good structural
condition at all times. All signs shall be kept neatly painted, including
all metal parts and supports thereof that are not galvanized or of
rust-resistant material. The Town Building Inspector or delegated
representative shall have the discretion and authority at any time
to inspect and order the painting, repair, alteration or removal of
a sign which constitutes a hazard to safety, health or public welfare
by reason of inadequate maintenance, dilapidation, obsolescence or
change in local conditions.
A.
Banners.
(1)
Maximum size. Banners shall not exceed 32 square feet in area.
(2)
Banners shall not be freestanding.
(3)
Banners shall not be illuminated.
(4)
No more than one banner per street frontage may be displayed
at any time.
(5)
Permits for banners shall expire after 30 days unless an extension
is otherwise approved by the Town Building Inspector.
(6)
Not more than four permits per business per calendar year shall
be allowed. Permits may not be consecutive and at least 30 days shall
have elapsed between permits.
B.
Temporary signs.
(1)
Maximum size. Temporary signs shall not exceed 12 square feet
in size nor six feet in height.
(2)
Temporary signs shall be set back a minimum of five feet from
the front or side lot line.
(3)
Only one temporary sign permitted per premises.
(4)
The sign may be double-faced.
(5)
Signs may be displayed for only 60 days. No permit is required.
C.
Awnings.
(1)
Maximum size. The width of signage on an awning shall not exceed
60% of the width of the awning.
(2)
No awning, or similar structure, whether adjustable or rigidly
attached, shall be less than eight feet from its lowest edge to the
established grade below.
(3)
The entire projection of the awning, or other similar structure
cannot extend more than six feet from the building.
(4)
Any signage on an awning or other similar structure is limited
to business identification.
(5)
An awning sign may be internally illuminated.
D.
Changeable copy signs. Changeable copy signs including electronic
message boards are permitted as follows:
(1)
Maximum size. Twenty-four square feet when placed within five
feet of the right-of-way.
(2)
Only one changeable copy sign permitted per business premises.
(3)
The sign may be double-faced.
(4)
The copy may only be changed once per hour.
(5)
A changeable copy sign may be illuminated.
(6)
Animation, flashing or distracting features are prohibited.
(7)
Changeable copy signs shall be a part of a permanent sign.
(8)
Illumination levels must be adjustable and may not be of such
brightness that they unreasonably disturb or interfere with ordinary
activities in the vicinity of the sign. The Town Building Inspector
may direct changes in the illumination level for any specific sign,
in order to implement this provision.
E.
Directional signs.
(1)
Maximum size. Signs shall not exceed six square feet in area.
(2)
One single or double-faced sign shall be permitted for each
driveway and/or each 5,000 square feet of lot area.
(3)
Signs located within 50 feet of the property line shall be no
higher than four feet.
(4)
Directional signs may be illuminated.
(5)
A permit is not required.
F.
Freestanding signs.
(1)
Maximum size. Twenty-four square feet when placed within five
feet of the lot line; 32 square feet when placed beyond five feet
of the lot line.
(2)
Vision and setback. The sign box may be at lot line but must
be a minimum of eight feet above grade and any supports must be a
minimum of five feet from the lot line.
(3)
A freestanding sign may be double-faced.
(4)
The maximum height of a freestanding sign shall not exceed 14
feet.
(5)
A freestanding sign may be illuminated.
(6)
Only one sign permitted per business site.
G.
Monument signs.
(1)
Maximum size. Thirty-two square feet when placed between five
feet and less than 10 feet from the lot line; 100 square feet when
placed 10 feet or more from the lot line.
(2)
Signs shall be set back a minimum of five feet from the front
and side lot lines.
(3)
Maximum height shall not exceed eight feet for a horizontally
orientated sign. Maximum height shall not exceed 14 feet for a vertically
orientated sign. No more than two feet of that maximum height may
be considered as base.
(4)
A monument sign may be double-faced.
(a)
When the angle between the sign faces measures 45° or less,
the total sign area shall be computed by measuring the square footage
of a single face.
(b)
When the angle between sign faces measures greater than 45°,
the total sign area shall be computed by measuring the square footage
of each face.
(5)
One monument sign is allowed for each street frontage. If a
business is entitled to two monument signs under this code, two monument
signs may be placed on the same street if they are placed at least
200 feet apart.
(6)
A monument sign may be illuminated.
H.
Projecting signs.
(1)
Maximum size. A projecting sign shall not exceed 100 square
feet in area.
(2)
Such sign shall not be less than eight feet from its lowest
edge to the established grade.
(3)
No projecting sign may extend out more than four feet from the
building to which it is attached or from which it projects and shall
not extend over the lot line unless an encroachment is approved by
the Town Plan Commission.
(4)
The maximum height of such sign shall be no more than the height
of the rooftop or the top of the parapet wall of the building in which
it is located.
(5)
Projecting signs may be illuminated.
(6)
Only one sign shall be permitted per ground floor business premises.
J.
Wall signs.
(1)
A wall sign shall not exceed 100 square feet in area. Exception:
When the building is more than 50 feet from the front lot line the
maximum size equals 100 square feet plus one square foot for every
foot over 50 that the building is set back from the lot line.
(2)
Two or more signs that individually fall within the size limits
set by this section may not be combined to form one larger sign that
would be larger than this section allows. Such signs shall be placed
far enough apart so that the signs are easily identifiable as separate
signs.
(3)
No part of a wall sign shall extend above the roof line unless
it is erected on a parapet wall or fascia which extends above the
roof line of a flat roof on at least three sides of a building.
(4)
The face of a wall sign may not project more than 12 inches
from the wall.
(5)
A wall sign that identifies a business must be placed on the
wall of the structure which the business occupies.
L.
Other signs. The Town Building Inspector or delegated representative
shall have the authority to approve temporary signs in cases of exceptional
circumstances; an example of exceptional circumstances would be grand
opening, special event, building construction, remodeling or road
construction.
A.
Permitted signs in agricultural districts (AED and AGD).
B.
Permitted signs in residential districts (RSF, RTF and RMF). All
signs are prohibited in residential districts except the following.
This does not apply to uses requiring a special use permit, in which
case size and location shall be determined by the Town Plan Commission.
(1)
One subdivision identification sign limited to 40 square feet
in area.
(2)
One temporary sign for a period not to exceed 60 days per premises.
No temporary sign shall be erected within 10 feet of any adjacent
side yard. No permit is required for a temporary sign.
(3)
In connection with any public or semipublic institution, the
following signs are permitted: one identification sign limited to
30 square feet in area, one bulletin board limited to 20 square feet
in area and not more than two temporary signs or banners limited to
a combined area of 30 square feet in connection with special events,
provided that no such sign or banner shall be displayed for a period
of more than two weeks.
[Amended 9-22-2020 by Ord. No. 2020-01]
(4)
No sign in a residential district shall exceed eight feet in
height or produce artificial light from within.
C.
Permitted signs in Local Commercial and Regional Commercial Districts
(CL and CR).
(1)
Total amount of square footage allowed. The gross allowable
sign square footage allowed for each premises in the Local Commercial
or Regional Commercial Districts shall not exceed the lineal building
front footage multiplied by 1 1/2 square feet. The owner of the
business site is responsible for dividing the gross allowable sign
square footage among all occupants of a multi-use building.
(2)
Total number of signs.
(a)
Subject to Subsection C(1) of this section, each business premises located on the ground floor of a multi-use building may have either a wall sign or an awning sign not exceeding the lineal front footage of the business premises multiplied by 1 1/2 square feet. If the business premises is located on a corner of an arterial street, it may have an additional sign subject to Subsection A of this section. Each multi-use building that has separate signs for any of its tenants, may have only two signs, in addition to the signs allowed for the tenants under this subsection.
(b)
Each business site that does not have separate signs for its
tenants, may have only two signs unless one of the signs is a monument
type in which case three signs are allowed.
(c)
Each business site with over 300 feet of lot frontage may have an additional sign so long as the total amount of signage allowed under Subsection A of this section is not exceeded.
(d)
Gasoline service station. Price signs are limited to 12 square
feet in area and there may not be more than two price signs per business
site. These signs are exempt from signage calculation.
(e)
Restaurants with drive-through facilities may have informational
signs not exceeding six feet in height and 32 square feet in area.
D.
Permitted signs in Planned Commercial District (CP).
E.
Permitted signs in Industrial District (IND).
(1)
Total amount of square footage allowed. The gross allowable
sign square footage allowed for each premises in the Local Commercial
or Regional Commercial Districts shall not exceed the lineal building
front footage multiplied by 1 1/2 square feet. The owner of the
business site is responsible for dividing the gross allowable sign
square footage among all occupants of a multi-use building.
(2)
Total number of signs.
(a)
Subject to Subsection E(1) of this section, each business premises located on the ground floor of a multi-use building may have either a wall sign or an awning sign not exceeding the lineal front footage of the business premises multiplied by 1 1/2 square feet. If the business premises is located on a corner of an arterial street, it may have an additional sign subject to Subsection A of this section. Each multi-use building that has separate signs for any of its tenants, may have only two signs, in addition to the signs allowed for the tenants under this subsection.
(b)
Each business site that does not have separate signs for its
tenants, may have only two signs unless one of the signs is a monument
type in which case three signs are allowed.
(c)
Each business site with over 300 feet of lot frontage may have an additional sign so long as the total amount of signage allowed under Subsection A of this section is not exceeded.
(d)
Gasoline service station. Price signs are limited to 12 square
feet in area and there may not be more than two price signs per business
site. These signs are exempt from signage calculation.
(e)
Restaurants with drive-through facilities may have informational
signs not exceeding six feet in height and 32 square feet in area.
