City of Clayton, MO
St. Louis County
By using eCode360 you agree to be legally bound by the Terms of Use. If you do not agree to the Terms of Use, please do not use eCode360.
Table of Contents
Table of Contents
Editor's Note: Pilot Program in effect regarding temporary signage during special retail events. Anything in Chapter 425 of Title IV of the Code of Ordinances of the City of Clayton to the contrary notwithstanding, the City Manager or his/her designee is hereby authorized to temporarily and selectively suspend strict enforcement of and required adherence to the temporary sign regulations of the City and permit the display of otherwise prohibited temporary signs, banners, advertising and other temporary attention-getting devices in association with special events conducted by retail merchants in the City of Clayton. The purpose of this pilot program is to assess the impact of such relaxed regulations and enlarged signage options on businesses, City revenue, traffic and pedestrian safety, commercial and residential property values, and the urban aesthetic of the City. For additional information see Ord. No. 6531 on file in the City offices.
[CC 1970 §5-30; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
It is the intent of the City of Clayton to regulate signage in a manner which is effective for the operation of business while compatible with the image of Clayton. The provisions of this Chapter are designed to encourage excellence in the design of signage, to promote compatibility with the immediate surrounding areas and to project Clayton as a premier business environment. To accomplish the above stated goal, the provisions of this Chapter shall apply to the display, construction, erection, alteration, use, location, size, type and maintenance of all signs within the City. A sign permit shall be secured and all requirements of this Chapter and the Building Code shall be complied with before approval for the installation of any sign will be granted. All signs shall be constructed of materials which are weather-resistant and consistent with the manufacturing of quality signs.
[CC 1970 §5-30.1; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
As used in this Chapter, the following words, terms and phrases shall have the meanings ascribed to them by this Section:
ACCESSORY SIGN
A sign relating to an accessory use on a premise and signs that are deemed beneficial by providing directional information to pedestrians or motorists.
ADVERTISING DEVICE
Banners affixed on poles, wires, ropes, streamers, pennants, wind-operated devices, flashing lighting, searchlights, balloons, lights aligned on wires or other supports, objects attached to buildings or placed in front yards or unusual colors applied to a building facade or similar types of devices. Sculptures, fountains or any other artwork approved by the Architectural Review Board are excluded from this definition.
CUSTOMARY USE
Use consistent with current City regulations or consistent with the intent of current City regulations.
FREEWAY PRIMARY HIGHWAY
That portion of a primary highway system which has been constructed as a divided, dual lane fully controlled access facility with no access to the throughway except the established interchanges.
GROUND SIGN
A detached sign with two (2) or more supports or erected on a solid base or wall when landscaped and placed upon or affixed to the ground.
INTERSTATE SYSTEM
That portion of the national system of interstate highways located within the boundaries of Missouri as officially designated, or may be hereafter designated by the State Highways and Transportation Commission with the approval of the Secretary of Transportation pursuant to Title 23, United States Code, as amended.
PRIMARY SYSTEM
That portion of the highways of this State officially designated by the State Highways and Transportation Commission as being in the primary highway system as authorized by the Constitution and laws of Missouri.
SIGN
Any identification, description, illustration or device, illuminated or non-illuminated, which is visible from any public place or is located on private property and exposed to the public and which directs attention to a product, service, place, activity, person, institution, business or solicitation, including any emblem, painting, numbers exceeding twelve (12) inches in height, placard or temporary sign designed to advertise, identify or convey information, with the exception of window displays and national flags. For the purpose of removal, signs shall also include all sign structures.
SIGN AREA
The total area of the space to be used for advertising purposes, including the spaces between open-type letters and figures, including the background structure or other decoration or addition which is an integral part of the sign. Sign supports shall be excluded in determining the area of the sign.
TEMPORARY SIGN
A sign attached to the interior of or displayed in a display window for a limited period, constructed of paper, cloth or similar material in order to direct attention to persons outside the building to a particular sale of merchandise or a change in the status of a business.
TEMPORARY WINDOW SIGNS
A temporary sign may be attached or applied to the inside of a display window for each building or store, provided the area of the sign does not exceed six (6) square feet. If the length of a continuous display window on any one (1) building or store exceeds thirty (30) lineal feet, two (2) such signs may be installed provided they are remote from each other.
WALL SIGN
A sign attached or erected against the wall of a building with the face in a parallel plane to the plane of the building wall.
[CC 1970 §5-30.2; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999; Ord. No. 6145 §1, 4-26-2011]
A. 
The general requirement of this Chapter is that all wall signs shall be attached to front walls at or near the first (1st) floor ceiling level as determined by the Director of Housing, Planning and Development Services and project no more than eighteen (18) inches and face a fronting street, provided that a wall sign depicting the name of a building may be attached to an architectural wall facing the street on a portion of an underground garage structure that extends above grade when such sign is installed in lieu of any permitted wall sign on the building, subject to the approval of the Architectural Review Board of the City. Accessory signs may be ground signs if authorized by the Director of Housing, Planning and Development Services.
B. 
All signs shall be constructed of materials which are reasonably weather resistant and consistent with materials normally used in the manufacture of quality signs.
C. 
The design, shape and colors used shall be compatible with the building to which the sign is attached, subject to the approval of the City Manager of the City prior to the issuance of the sign permit by the Director of Housing, Planning and Development Services of the City. At his/her option, the City Manager may refer any proposed sign to the Architectural Review Board for approval. Temporary signs shall be designed, lettered and constructed in accordance with normally accepted professional standards.
D. 
Except as provided for residential buildings, schools, religious institutions and institutional buildings, all advertising signs, including billboards, shall be located only in the "C-1", "C-2", "C-3", "C-4" or "S-1" zoning districts.
E. 
An existing sign shall not be enlarged, altered or relocated except in conformity to the provisions for new signs, nor until a proper permit has been secured as required by the Building Code of the City.
F. 
Any signs not expressly permitted in this Chapter are prohibited.
[CC 1970 §5-30.3; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999; Ord. No. 5854 §1, 12-14-2004]
A. 
This Section shall govern the wall signage allowed for various uses. The regulations shall permit one (1) wall sign per ground floor tenant space with street entrances, provided that space is separated from other portions of the building with permanent walls. Multiple wall signs that are permitted for certain office and hotel uses are also described in this Section.
1. 
One (1) wall sign fifteen (15) square feet or five percent (5%) of the front wall area up to a maximum area of fifty (50) square feet shall be permitted as follows:
a. 
Individual ground floor stores and tenant spaces with display windows and separate street entrances.
b. 
Banks, savings and loan associations in separate buildings or when appended to another building.
c. 
Hotels.
d. 
Corner lots. Buildings and stores as described above on corner lots with a display window and/or a separate street entrance may have a sign on the side street side of the building conforming to the above requirements. Such signs shall be centrally proportioned on each facade or located above display windows but in no event shall such signs be located within four (4) feet of the corner of the building.
2. 
One (1) wall sign fifteen (15) square feet or five percent (5%) of the wall area up to a maximum of two hundred fifty (250) square feet shall be allowed for single-tenant buildings with street frontage, other than office, institutional or educational buildings.
3. 
One (1) wall sign twelve (12) square feet in area or five percent (5%) of the front wall area up to a maximum of twenty-five (25) square feet shall be permitted for the following:
a. 
Single-tenant office buildings installed at a building entrance.
b. 
Multi-tenant office buildings when no other signs are installed and installed at a building entrance.
c. 
Ground floor multi-tenant arcades or malls and erected at the entrance.
d. 
Parking garages.
e. 
The above buildings on corner lots with a building entrance and parking garage may be permitted a sign on each street side of the building.
4. 
Hotels.
a. 
In addition to a permitted wall sign, hotel shops, ticket offices and restaurants with display windows or substantial glass walls and with a separate entrance may have a wall sign twelve (12) square feet in area or five percent (5%) of the front wall area not to exceed twenty-five (25) square feet.
b. 
Hotels with restaurants that do not have a ground floor entrance, but which feature live entertainment, are allowed one (1) mechanical/moving letters sign advertising the entertainment venue only. The mechanical sign must provide periodic civic messages to be agreed upon by the applicant and the City Manager on an annual basis. Those establishments within one hundred fifty (150) feet of a residential district must turn the mechanical sign off by 11:00 P.M.
5. 
Office buildings (multi-tenant).
a. 
One (1) wall sign fifteen (15) square feet in area facing a street, depicting the name of the building, installed near the entrance. In addition, the following is permitted:
(1) 
Ground floor office tenants with a substantial glass wall or window area and street frontage may erect a wall sign twelve (12) square feet in area, but not more than two (2) such signs shall be permitted for each building street frontage.
(2) 
Ground floor banks, retail stores, restaurants or other similar uses with thirty (30) or more feet of street frontage are permitted one (1) wall sign twelve (12) square feet in area or five percent (5%) of the front wall area, not to exceed twenty-five (25) square feet except as provided for in Section 425.040(1)(b). On corner lots, such signs may be permitted on each street side of the building.
6. 
Multi-story buildings. In addition to signs for the first (1st) floor tenants in Section 425.040(1)(a), a multi-story building with one (1) or more tenants above the first (1st) floor may be permitted a sign at the entrance to the second (2nd) floor, not exceeding six (6) square feet for single entrance doors or twelve (12) square feet for double doors, depicting the name of the building or tenant.
7. 
Signs for religious institutions, schools and other institutions. One (1) sign shall be permitted for the following buildings as described:
a. 
Religious institutions may erect a ground sign or bulletin board not to exceed twenty-five (25) square feet in area.
b. 
Schools and other institutions may erect a ground sign up to twenty-five (25) square feet in area. In lieu of a ground sign, a wall sign at the entrance to the school or institutional building may be erected but such sign shall not exceed twelve (12) square feet in area.
c. 
Multi-building school campuses or institutional complexes may be permitted more than one (1) ground sign and may include additional building accessory signs if the design, size and location of all signs are approved by the Architectural Review Board.
8. 
Other.
a. 
Multiple signs will be permitted provided that their total area is within the limits of the ordinance and are of the same dimension as described in the provisions applying to their particular building.
b. 
A tenant may have one (1) perpendicular sign with the name of the business six (6) inches by twenty-four (24) inches.
c. 
A district or subdistrict may develop a uniform series of coordinated signs but the plan must be approved by the Architectural Review Board.
[CC 1970 §5-30.4; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
Second (2nd) floor tenant areas designed and occupied for retail purposes with display windows consistent with first (1st) floor display windows may be permitted a wall sign twelve (12) square feet in area or five percent (5%) of the front wall area facing a public street, up to a maximum permitted sign area of twenty-five (25) square feet. The design and location of all second-story signs require the approval of the Architectural Review Board prior to installation.
[CC 1970 §5-30.5; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
A. 
A ground sign not to exceed twenty-five (25) square feet in area depicting the name of the building or names of not more than five (5) major tenants, each of which occupies a significant portion of the building, may be erected in lieu of any permitted wall sign, provided the ground sign is designed as a compatible and integral part of a landscaped area or plaza and the size, location, design and construction materials are approved by the Architectural Review Board.
B. 
When a building has fewer signs or signs with less area than is permitted under this Chapter, the Architectural Review Board shall have authority to approve such alternate ground sign in addition to the building sign.
[CC 1970 §5-30.6; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
A. 
In addition to the signs permitted herein, the Director of Housing, Planning and Development Services shall have the authority to approve accessory signs that may specifically benefit the public as hereinafter provided:
1. 
Accessory wall or ground signs for auto dealers not exceeding twelve (12) square feet.
2. 
Parking lot ground signs not exceeding six (6) square feet.
3. 
Rear building entrance wall signs not exceeding eight (8) square feet.
4. 
Directional traffic, parking or regulatory ground signs not exceeding six (6) square feet. A pole sign not exceeding six (6) square feet may be approved by the City Manager in lieu of a permitted ground sign if the pole sign is aesthetically designed.
5. 
Advertising signs, logos or emblems may be applied to the surface of an awning provided the total area of such advertising does not exceed fifteen percent (15%) of the area of the awning parallel to an adjacent street and the design is approved by the City Manager or, at his/her discretion, the Architectural Review Board.
6. 
Menu box signs. Menu boxes may be erected with a dimension not to exceed eighteen (18) inches by eighteen (18) inches. Menu box must be professionally done and the contained menu professionally printed.
7. 
A sidewalk identification sign not exceeding three (3) square feet in area painted on or applied to the inside of a display window near the entrance door providing consumer information.
8. 
Product identification or information cards may be used in conjunction with products displayed and sold on the premises and may be placed in ground floor display windows provided the area of such cards does not exceed ten percent (10%) of each display window facing a street.
9. 
Accessory signs may be approved for a specific block or district. The height, design and material type must be approved by the City Manager or the Architectural Review Board.
10. 
An accessory sign authorized by the Director of Housing, Planning and Development Services and not listed above shall be proportioned by the Director of Housing, Planning and Development Services to the nearest listed above.
[CC 1970 §5-30.7; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
A. 
The following signs may be erected on residential buildings or premises as indicated:
1. 
One (1) nameplate not exceeding one (1) square foot in area for home occupations attached to the building entrance.
2. 
Residential buildings with twenty (20) or more units shall be permitted one (1) on wall sign not exceeding eight (8) square feet in area, except such buildings may be permitted an alternate ground sign not exceeding twelve (12) square feet in area if authorized by the Architectural Review Board.
3. 
Garage sale signs in residential districts conforming to the requirements of Section 605.330 of this Code.
4. 
Residential political signs. Temporary political signs may be erected in residential yards appertaining to political issues or candidates provided such signs do not exceed an aggregate total area of six (6) square feet per yard. Such signs may only be displayed thirty (30) days prior to an election within a ward and shall be removed within seven (7) days following said election.
[CC 1970 §5-30.8; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
A. 
This Section pertaining to billboard signs is adopted under the authority of the City in furtherance of the more general purposes set forth in the sign ordinance. It is adopted and hereafter amended pursuant to Section 71.288, RSMo. By enacting the revised sign ordinance under the new Statute, the City may establish its own "customary use" determinations specific to the City.
B. 
Billboards shall be allowed within six hundred sixty (660) feet of the nearest edge of the right-of-way of Highway 170 in areas zoned "C-1", "C-2", "C-3", "C-4" or "S-1" subject to the following regulations.
1. 
Application.
a. 
The City shall not accept a billboard application for consideration and issuance unless it is accompanied by a valid permit issued by the State of Missouri Highway and Transportation Commission, site plan drawn to scale and plans sealed by an engineer licensed and registered in the State of Missouri.
b. 
Such plans shall include structural drawings, foundation specifications, landscape plan, wind load calculations, electrical/lighting specifications and a survey depicting the distance:
(1) 
From the nearest billboards in both directions along the same side of the highway;
(2) 
From areas zoned residential;
(3) 
From property lines and roofed structures;
(4) 
From the right-of-way, as of the date of application.
All plans must meet the specifications as depicted in Subsections (B)(3) and (B)(7) of this Section.
c. 
All billboards must be approved by the Architectural Review Board.
2. 
Fees.
a. 
Every billboard applicant, before being granted a permit hereunder, shall pay to the City a fee of five hundred dollars ($500.00) for processing the application and initial inspection. No fee shall be incurred for changing the display face or performing routine maintenance.
b. 
Any application received for billboard sign intended to replace an existing billboard sign shall be regulated by the provisions of this Chapter and any other applicable regulations normally applied to new signs.
3. 
Spacing.
a. 
Billboards shall be oriented toward traffic on the primary highway.
b. 
No billboard along the primary highway shall be erected closer than four thousand (4,000) feet from another billboard on either side of the primary highway. The distance measured shall be lateral.
c. 
No billboard shall be erected closer than five hundred (500) feet from any residential zoned property, residential structure, church, park or school.
d. 
No billboard shall be erected closer than two hundred (200) feet from any on-premise sign located on a building or other non-sign structure.
e. 
No billboard shall be erected within five hundred (500) feet of an interchange or intersection at grade. Such five hundred (500) feet shall be measured from the beginning or ending of the pavement widening at the exit from and entrance to the main traveled way.
4. 
Size.
a. 
No billboard sign shall exceed three hundred seventy-five (375) square feet per sign face with a maximum sign face height of fifteen (15) feet and a maximum width of twenty-five (25) feet.
b. 
Only single-sided, back-to-back or "V" type construction billboards with a single display per facing and a single pole support structure design are allowed.
c. 
No portion of the billboard shall exceed the height requirements for the zoning district in which it is located or the approved height for existing buildings within the district.
5. 
Lighting.
a. 
Revolving or rotating beam or beacon of light shall not be permitted as part of any billboard.
b. 
Flashing or intermittent or moving light or lights shall not be allowed.
c. 
External lighting, such as floodlights, thin line or gooseneck reflectors may be permitted, provided the light source is directed upon the face of the sign and is effectively shielded from casting light on adjacent properties.
d. 
Lights shall not be of such intensity or placed in such a manner so as to cause glare, impair the vision of the driver of a motor vehicle or otherwise interfere with a driver's operation of a motor vehicle.
e. 
No sign shall be so illuminated so as to interfere with the effectiveness of, or obscure, an official traffic sign, device or signal.
f. 
Applicant must obtain all necessary electrical permits before any sign may be illuminated.
6. 
Landscaping.
a. 
All billboard applications shall have landscape plans approved by the Architectural Review Board. The landscaping may include, but is not limited to, broadleaf evergreens or evergreen shrubs and ground cover and shall be designed to ensure the structure will be aesthetically compatible with its surroundings and the aesthetic standard of the community and neighboring property, insofar as may be practicable, as well as safe and secure from trespassers or vandals.
b. 
The determination of whether the landscaping plan is reasonably suitable shall be made based upon a consideration of the nature of the location, the impact on surrounding properties, the safety and security of the proposed billboard, as well as Clayton's aesthetic quality.
7. 
Disuse and removal.
a. 
If any billboard lacks a commercial advertisement or public service message for a period exceeding sixty (60) days, regardless of intent to resume use of same, it shall be considered a discontinuance of use and shall be removed within thirty (30) days of notice by the Director of Planning and Development Services.
b. 
The Director of Planning and Development Services may, upon forty-eight (48) hours' written notice, remove any sign constructed for which an application has not been approved. The costs of such removal shall be assessed to the billboard owner.
[CC 1970 §5-30.9; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
A. 
A temporary sign for the advertisement of sale of property may be erected in conformance with this Section.
1. 
For sale signs on non-residential buildings. One (1) for sale or lease sign may be erected on each non-residential building or premise, provided such sign conforms to the following requirements:
a. 
It shall not exceed twelve (12) square feet in area except for newly completed office buildings in which a temporary sign not exceeding twenty-five (25) square feet may be authorized for a period not to exceed six (6) months after the issuance of the first (1st) occupancy permit. Such signs shall be aesthetically designed and approved by the Architectural Review Board.
b. 
The legend shall refer only to the sale or lease of the building or premise and contain the name, address and telephone number of the agent handling the sale. The sign may contain the zoning district designation and the type of space available if desired.
c. 
Upon sale or lease of the premises, the authorized sign may remain for a period not to exceed thirty (30) days, be modified to state whether the premises were leased or sold and may indicate the buyer or lessee and the type of future business to occupy the premises.
2. 
Residential for sale signs. One (1) for sale or for lease sign shall be permitted on each residential property, provided said sign conforms to the following requirements:
a. 
It shall not exceed six (6) square feet in area except that newly constructed residential buildings or developments with four (4) or more dwelling units may be permitted a sign not to exceed twelve (12) square feet for a period of six (6) months after the issuance of the first (1st) tenancy permit or until all units are occupied, whichever comes first (1st). Signs in excess of six (6) square feet shall be aesthetically designed and approved by the Architectural Review Board.
b. 
It shall be erected in the front yard at least ten (10) feet back from the property line and not attached to any building.
c. 
The legend shall refer only to the sale or lease of the premises with the name, address and telephone number of the agent. The zoning district may be placed on the sign if desired.
d. 
For sale signs remaining after the property is sold or no longer for sale shall be considered illegal signs.
[CC 1970 §5-30.10; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
Flags and flagpoles may be erected in the front yard of commercial, institutional or governmental buildings for the purpose of displaying the American flag, flags of any City, County, State or Federal jurisdiction and flags of civic or philanthropic organizations. A maximum of four (4) such flagpoles and flags may be erected on any one (1) building site and shall be uniform in height, size and arrangement. Such flagpoles shall not exceed thirty (30) feet in height unless a greater height is authorized by the Architectural Review Board. One (1) of the permitted flags may be a corporate logo identifying a tenant in a building. The number of flagpoles and the shape, size and design of such flags shall be subject to approval of the Architectural Review Board. American flags, flags of any City, State or Federal jurisdiction and flags of civic and philanthropic organizations may also be displayed on residential properties either attached to the structure, placed in the window or on a flagpole.
[CC 1970 §5-30.11; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999; Ord. No. 6275 §1, 6-25-2013]
A. 
A temporary sign may be erected in conformance with this Section:
1. 
Temporary window sign. A temporary sign may be attached or applied to the inside of a display window for each building or store, provided the area of the sign does not exceed nine (9) square feet. If the length of a continuous display window on any one (1) building or store exceeds thirty (30) lineal feet, two (2) such signs may be installed provided they are remote from each other. Temporary signs may be placed for a maximum of thirty (30) days in any sixty (60) day period. Any temporary sign to be displayed in excess of thirty (30) days in any sixty (60) day period must have the permission of the Director of Planning and Development Services. Sale announcements are limited to the doors and windows. "Opening soon" announcement signs may be displayed no longer than two (2) weeks. "Closing" or "Going Out of Business" signs may be displayed for four (4) weeks. All temporary signs must be professionally lettered and meet the standards set forth in the sign regulations.
[CC 1970 §5-30.12; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
The Director of Housing, Planning and Development Services may authorize one (1) temporary sign for each building such as political headquarters signs, signs announcing civic events or similar type signs, provided they are mounted flat on the wall of the building and do not exceed twenty-five (25) square feet in area. The Director of Housing, Planning and Development Services shall provide appropriate time limits for such signs.
[CC 1970 §5-30.13; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
A. 
A construction sign may be erected in commercial districts in conjunction with a construction fence after issuance of a building permit announcing the type of building or development under construction. Such sign may include the names of those associated with the project and leasing information. Such sign shall be attached to or be located behind the construction fence and shall not exceed thirty-two (32) square feet in area unless the construction fence adjacent to a street exceeds fifty (50) feet in length, in which case said sign shall not exceed fifty (50) square feet in area. Projects on lots with a street frontage and a construction fence one hundred (100) feet or more in length shall be permitted a sign one hundred (100) square feet in area. Upon removal of the construction fence, the sign shall be removed. Building alteration projects in which no construction fence is required may have a temporary sign not to exceed thirty-two (32) square feet in area erected behind the building line. Such signs shall be removed upon completion of the work and prior to occupancy of the building.
B. 
A construction sign may be erected in residential districts after the erection of a construction fence on the site. Such signs shall not exceed thirty-two (32) square feet in area in multiple dwelling districts and twelve (12) square feet in area in one- and two-family dwelling districts.
[CC 1970 §5-30.14; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
A. 
Signs permitted for conditional uses shall be specified as part of the conditional use permit; provided however, that:
1. 
Advertising signs for gasoline and oil refining stations shall conform to the following requirements in lieu of any other requirements:
a. 
One (1) pole sign not exceeding thirty-six (36) square feet for each face situated on private property and not projecting beyond the property line.
b. 
A wall sign twelve (12) square feet in area or five percent (5%) of the front wall area but not exceeding twenty-five (25) square feet in area and projecting no more than twelve (12) inches facing the street. Buildings on corner lots may have such a sign on each street side of the building.
c. 
One (1) portable sign on private property not exceeding twelve (12) square feet on each side.
2. 
Public interest signs containing information of interest to the general public, such as weather and time information, provided the size and the design of the sign is compatible with and properly related to the size of the building.
[Ord. No. 6145 §2, 4-26-2011]
A. 
Definitions. For purposes of this Section, the following terms shall mean as follows:
PEDESTRIAN ACCESS ROUTE (PAR)
The PAR is an accessible corridor for pedestrian use and functions as a path that provides a continuous connection along a sidewalk and from the sidewalk to building or property entry points, parking areas, public transportation, and/or other destinations. The minimum width of a PAR is five (5) feet. The PAR shall be free of obstacles and protrusions. See Figure 1 below.
Figure 1:
425-155 PAR.tif
SIDEWALK SIGN
A temporary sign designed to be placed on the ground or attached to an outdoor seating area pedestrian barrier which may consist of one (1) or more sign faces in a base or frame, back-to-back or joined together to form an A shape or similar style. See Figure 2, below, for examples of acceptable sidewalk sign configurations.
Figure 2:
425-155 Sidewalk Signs.tif
B. 
Sidewalk signs may be erected in all commercial and commercial Planned Unit Development (PUD) or commercial Special Development District (SDD) zoning districts in accordance with the criteria set forth in this Section if a valid permit for same has been issued as provided herein. Sidewalk signs may be located on a sidewalk, hung from an outdoor seating enclosure or adjacent to a sidewalk on private property. Sidewalk sign permits shall be valid for one (1) year. The Planning and Development Services Department may refuse to issue or renew permits, and may revoke previously issued permits, if the proposed sign and/or its location poses a health or safety risk or cannot meet or fails to comply with applicable requirements.
C. 
All sidewalk signs shall comply with the following standards and requirements at all times:
1. 
If located on a sidewalk, a minimum of a five (5) foot wide unobstructed PAR must be maintained (see Figure 1).
2. 
If located on a sidewalk, a minimum of three (3) feet of separation shall be maintained between: (a) the sign and the edge of pavement; and (b) between the sign and a parking stall; and (c) the sign and another sign; and (d) the sign and other fixtures (street lights, street trees, parking meters, fire hydrants, Fire Department connections, mailboxes, benches, etc.) (See Figure 1).
3. 
Signs shall not be placed in the PAR.
4. 
Except as expressly permitted herein, signs shall not be attached to any sidewalk or public or private fixture.
5. 
The maximum allowable size of the sign is twenty-five (25) inches wide and thirty-eight (38) inches high (overall frame dimensions).
6. 
Signs shall not be internally or externally illuminated, nor shall they be equipped with moving parts, nor shall any device designed to attract attention to the sign or business be attached to a sign.
7. 
If a sign is located on City property, the permit holder shall provide and maintain, at his/her sole cost, liability insurance satisfying the requirements set out in Section 350.230(I) of this Code of Ordinances covering any injury or damage said to be occasioned by or in any way arising from or associated with the sign or its presence in its location. The insurance shall name the City of Clayton as an additional insured and must be maintained in full force and effect so long as the permit is outstanding.
8. 
The sign shall be removed every day, no later than the close of business for the enterprise referenced on the sign or 10:00 P.M., whichever is earlier.
9. 
No more than one (1) sign permit shall be issued for each storefront having an entrance along a sidewalk. No permits will be issued, and no sidewalk signs will be allowed, with respect to any enterprise other than those having an entrance along the sidewalk where the sign is to be located.
10. 
At no time shall the sign be displayed when the business enterprise referenced on the sign is closed.
11. 
The sign may not unduly impede normal pedestrian use of a sidewalk or block or impede a doorway, vehicular entrance, crosswalks or otherwise pose a danger to pedestrian or vehicular traffic.
12. 
Signage shall not be affixed to or mounted on wheels.
13. 
Signage must be maintained in good structural and aesthetic condition at all times, and shall not be so constructed or located as to be likely to be moved by the wind.
14. 
The final location of the sign shall be determined by the City and will be designated on the sign permit. Display of the sign shall only be allowed in the area specifically designated on the sign permit. The City at its discretion may refuse to allow a sign on a sidewalk if one can reasonably be located on adjacent private property in accord with the requirements contained herein.
15. 
Business enterprises having outdoor customer seating areas located on a sidewalk and demarcated by pedestrian barriers shall not be eligible for a freestanding sidewalk sign but may obtain a permit for two (2) single sided sign panels no larger than eighteen (18) inches by twenty-four (24) inches in size which shall be attached to the pedestrian barrier in a manner that makes them perpendicular to the sidewalk and otherwise shall meet the requirements of this Section.
D. 
Design Criteria. All signage shall be constructed from durable materials compatible with the design and materials of the building housing the enterprise referenced on the sign and shall present a finished appearance. Wood and metal and chalkboard are acceptable materials. Plastic is not allowed. Signage shall not be reflective or fluorescent. "Reader board" signs with removable slide-in letters and stenciled or spray painted signs are not allowed.
[CC 1970 §5-30.15; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999; Ord. No. 5854 §2, 12-14-2004; Ord. No. 6145 §3, 4-26-2011]
A. 
It shall be unlawful to erect or maintain any of the following signs or devices in the City:
1. 
Advertising devices as defined in Section 425.020.
Exception: The City Manager shall have the authority to authorize the use of advertising devices, including additional display window signs or displays of special events, new product announcements or special sales promotions for limited time periods. This authority may also include the display of products or merchandise in the front yard for limited periods, providing such approval is obtained in writing prior to establishing such events or displays.
2. 
Paper posters applied directly to the wall of a building or pole or other support and letters and pictures in the form of advertising, printed or applied directly to the wall or surface of a building.
3. 
Signs painted directly on the walls of buildings.
4. 
Any sign or signs which are no longer applicable to the property or building upon which such sign or signs are located shall be considered unlawful signs and shall be immediately removed.
5. 
Mechanical contrivances. Mechanical or moving signage is prohibited except as provided for in Section 425.040(4)(b) above.
6. 
Conflicting signs. Signs or devices which by color, location or design resemble or conflict with traffic control signs or devices are prohibited in the City.
7. 
Signs displayed in windows above the grade floor except for signs installed in display windows as defined and conforming to Sections 425.050 and 425.120.
8. 
Any signs which project in the right-of-way (except as expressly permitted in Section 425.155).
9. 
Roof signs.
[CC 1970 §5-30.16; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999; Ord. No. 6230 §1, 9-11-2012]
The windows in all ground level vacant spaces must be covered in a workmanlike manner with white butcher paper or a window covering provided by the City of Clayton. A temporary sign either advertising the space or announcing a future tenant may be displayed provided it follows the provisions governing that type of signage.
[CC 1970 §5-30.17; Ord. No. 5029 §1, 1-11-1994; Ord. No. 5504 §1, 5-25-1999]
Where practical difficulties exist in the application of these provisions in regard to the determination of the permitted sign area or locations of permitted signs due to unusual conditions, such as facades that are angled or curved to the front street or streets or land uses which involve substantial accessory uses both inside and outside of buildings and requiring identification or substantial open space or street frontage or a similar unusual condition, the Architectural Review Board shall have the authority to determine the appropriate location, size or number of signs, provided the intent of these regulations is met. No individual sign shall be approved that exceeds the area limits normally permitted a single tenant or building. The Architectural Review Board shall also have authority to allow signs for ground floor tenants to be located above the first (1st) floor ceiling level when such ground floor tenant space is obstructed from view by a transit shelter erected on a public right-of-way.