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Cass County, MO
 
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Table of Contents
Table of Contents
[Res. No. 07-06, Zoning Order Art. 12 § A, 7-12-2007]
It is the intent and purpose of these Sign Regulations to define the allowable uses of the several types of signs when they are allowed in zoning designations as defined in this Zoning Order.
[Res. No. 07-06, Zoning Order Art. 12 § B, 7-12-2007]
A. 
Any sign shall, by definition, be a structure. No land or building or structure shall be used for sign purposes except within the stipulated districts listed in this Article.
1. 
Not withstanding anything herein to the contrary, it is the intent of this regulation to provide standards for signs and sign structures without limiting commercial or non-commercial content, so long as such content does not create language or images considered by Federal, State or County regulations to be of an objectionable nature as it relates to explicit violence or sexual content.
2. 
After the affective date of this Regulation, no sign shall be erected, enlarged, constructed, or otherwise installed without first obtaining a sign permit. Placement of a sign as defined in this Article without a permit as issued by the Zoning Department shall be a violation of this Zoning Order and shall be regulated as defined in the Zoning Administration Article of this Zoning Order. In addition, building permits are required for some sign installations.
3. 
Permits And Fees. All signs require a permit as issued by the Zoning Department, and may also require a building permit. Signs described as requiring a Special Use Permit shall be subject to the requirements of that Article of the Zoning Order. Fees where noted shall be as required by the Commission and established by separate order.
4. 
All signs legally existing at the time of passage of these Regulations may remain in use under the conditions of legal non-conformance, so long are they are not in violation of other standards of the County or State. Signs in legal non-conformance shall not be enlarged, moved, lighted, or reconstructed; however, the change of the advertising display shall not be restricted except as previously stated.
[Res. No. 07-06, Zoning Order Art. 12 § C, 7-12-2007]
In any case where a requirement of this Article is in conflict with another article of the Zoning Order or Subdivision Regulations, the stricter requirement shall apply.
[Res. No. 07-06, Zoning Order Art. 12 § D, 7-12-2007]
A. 
Functional Types:
1. 
Advertising Or Billboard Sign. A sign which directs the attention of the public to any merchandise, property, business, service, or entertainment conducted or produced, which is bought, sold, furnished, or offered, either on the premises where such sign is located or to which it is affixed, or elsewhere than on the premises. Such Billboard signs are limited to locations along routes under the jurisdiction and maintenance of the State and require both a Special Use Permit and fees based upon the area of the advertising surface.
2. 
Animated Signs. Electronic signs with animated components added to otherwise permitted signs for a principal land use on the premises where the sign is placed; and whose message does not attract the attention of viewers through flashing displays.
3. 
Attention Attracting Device. Any flasher, blinker, animation, lighting or other object displayed temporarily to attract the attention of the public to a temporary event. See also Flashing Signs below.
4. 
Bulletin Board Sign. A sign that indicates the name of an institution or organization on whose premises it is located and which contains the name of the institution or organization, the name or names of persons connected within, and announcement of persons, events, or activities occurring at the institution, but which does not contain a sales directed message for either products or services.
5. 
Business Sign. A sign which directs the attention of the public to any merchandise, property, business, service, or entertainment conducted or produced, which is bought, sold, furnished, or offered, either on the premises where such sign is located or to which it is affixed, or elsewhere than on the premises. Such Business signs are limited to locations along routes under the jurisdiction and maintenance of the County and require both a Special Use Permit and fees based upon the area of the advertising surface.
6. 
Construction Sign. A temporary sign indicating the names of the architects, engineers, landscape architects, contractors, and similar artisans involved in the design and construction of a structure or project, allowed only during the construction period and only on the premises on which the construction is taking place.
7. 
Identification Sign. A sign giving the name and address of a building, business, development, or establishment. Such signs may be wholly or partly devoted to a readily recognized symbol.
8. 
Name Plate Sign. A sign giving the name and/or address of the owner or occupant of a building or premises on which it is located, and where applicable, a professional status.
9. 
Real Estate Sign. A sign pertaining to the sale or lease of a lot or tract of land on which the sign is located, or to the sale or lease of one (1) or more structures or a portion thereof on which the sign is located.
10. 
Temporary Event Sign. Sign for a temporary event as defined in these regulations provided they comply with the conditions of these regulations.
11. 
Illuminated Signs. A sign designed to give forth artificial light or designed to reflect light derived from any source.
12. 
Flashing Signs. Any illuminated sign on which the artificial light is not constant in intensity and color at all times. For the purpose of this Article, any revolving, rotating, moving, animated, signs with moving lights, or signs which create the illusion of movement shall be considered as a flashing sign.
B. 
Structural Types.
1. 
Awning, Canopy, Or Marquee Sign. A sign that is mounted or painted on or attached to an awning, canopy, or marquee. No such signs shall project above, below, or beyond the awning, canopy, or marquee.
2. 
Ground Sign. Any sign placed upon, or supported by, the ground independently of the principal building or structure on the property, where the bottom edge of the sign is less than six (6) feet in height above the ground.
3. 
Pole Sign. Any sign placed upon, or supported by, the ground independently of the principal building or structure on the property where the bottom of the sign is six (6) feet or more above the ground level.
4. 
Projecting Sign. A sign that is wholly or partly dependent upon a building for support and which projects more than twelve (12) inches from such building.
5. 
Roof Sign. A sign totally supported on the roof of a structure. Roof signs shall not project more than twelve (12) inches beyond the face of the building.
6. 
Wall Sign. A sign fastened to or painted on a wall of a building or structure in such a manner that the wall becomes merely the supporting structure or forms the background surface, and which does not project more than twelve (12) inches from such building.
[Res. No. 07-06, Zoning Order Art. 12 § E, 7-12-2007]
A. 
Gross Face Area Of Sign. The entire area within a single continuous perimeter enclosing the extreme limits of the sign, exclusive of the base on which it is mounted or from which it is suspended. If more than one (1) side of a sign is utilized as a sign, then it shall also be computed and shall be counted as a portion of the gross area. On lots where more than one (1) sign is located, the total gross area of all the signs shall not exceed the maximum gross area permitted by these Articles. Temporary event signs shall not be computed as part of the gross area.
B. 
For computing the gross area of any wall sign which consists of letters mounted or painted on a wall, the area shall be deemed to be the area of the smallest rectangular figure which can encompass all of the letters.
C. 
Sign Height. Sign height shall be measured from the ground elevation at the base of the sign to the highest element of the sign.
D. 
No sign shall be placed so as to project over any public right-of-way.
E. 
Illuminated Signs. Such lighted signs shall be designed as to reflect or direct light away form any residential dwelling district and any illuminated sign located on a lot adjacent to, in front of, or across the street from any residential district, which sign is visible from such residential district, shall not be illuminated between the hours of 12:00 p.m. and 6:00 a.m. Sizes of illuminated signs are limited to the sizes indicated in the following District Table (see Section 400.790).
1. 
Lighted signs in direct vision of a traffic signal shall not be in red, amber, or green illumination.
2. 
Lighted signs shall not be aimed so as to interfere visually with or temporarily shine in the eyes of any oncoming traffic.
3. 
Flashing Signs. Signs on which the artificial light is variable or moving, such as light emitting diode signs with moving messages, or giving the impression of movement are limited to a maximum of twelve (12) sf on any single sign face.
a. 
Flashing signs which are in any way, as determined by the County, similar to traffic signals or emergency vehicle lights shall not be permitted.
b. 
A sign whereon only the current time and/or temperature is indicated, intermittent lighting shall not be deemed as a flashing sign if the lighting changes are limited to the numerals indicating the time and/or temperature and are not more frequent than every fifteen (15) seconds, and provided there are not other messages being presented.
F. 
Obstructions At Driveways Or Windows. No sign shall block any required driveway or window. Nor shall any sign be allowed to block the vision of drivers entering or exiting a driveway or street.
G. 
Trees, Windows And Utility Poles. No sign shall be attached to a tree, window or utility pole whether on public or private property; except that, public notices of County public hearings may be so attached.
H. 
Metal Signs. Signs constructed of metal and illuminated by means of requiring internal wiring or electrically wired accessory fixtures attached to a metal sign shall maintain a free clearance to grade of nine (9) feet. Accessory lighting fixtures attached to a non-metal frame sign shall also maintain a clearance of nine (9) feet to grade. No metal sign shall be located within eight (8) feet vertically and four (4) feet horizontally of electric wires or conductors in free air carrying more than forty eight (48) volts, whether or not such wires or conductors are insulated or otherwise protected.
[Res. No. 07-06, Zoning Order Art. 12 § F, 7-12-2007]
A. 
No sign shall be maintained at any location where by reason of its position, size, shape, or color, it may obstruct, impair, obscure, interfere with the view of, or be confused with any traffic or railroad control sign, signal or device, or where it may interfere with, mislead, or confuse vehicle operators.
B. 
Any sign located within five (5) feet of a driveway or within a parking area shall have its lowest elevation at least ten (10) feet above the curb level; however, in no event shall any sign be placed so as to project over any public right-of-way.
C. 
Under no circumstances shall any sign be placed in the sight triangle as defined by the Subdivision Regulations.
D. 
Lineal Street Frontage. In those districts where gross area of signs is allocated based on lineal street frontage and the tract or parcel is adjacent to more than one (1) street, the lineal street frontage shall be computed as follows:
1. 
For those tracts or parcels located on major streets as designated in the Circulation Plan of the Comprehensive Plan, the lineal street frontage shall be the distance of that property line abutting the major street.
2. 
For those tracts or parcels not located on a major street, the lineal street frontage shall be one-half (1/2) the sum of all the street frontages.
[Res. No. 07-06, Zoning Order Art. 12 § G, 7-12-2007]
A. 
Temporary event signs shall be erected and maintained in a safe and attractive manner and shall be subject to applicable regulations except as specifically as described below.
1. 
Duration. The sign may be placed upon initiation of the temporary event, and must be removed within a set time period as provided below:
a. 
Real Estate Sale Or Lease. Initiation upon the actual availability of the property or premises for sale or lease, and termination upon execution and acceptance of a final contract for the real estate transaction.
b. 
Building Construction Or Remodeling. Initiation upon issuance of a building permit — or upon initiation of construction for activity requiring no permit — and termination upon issuance of the certificate of occupancy or approval for connection to electric power for the work authorized by the building permit — or termination of the work for activity requiring no permit.
c. 
Election. Initiation upon the last day of qualification of candidates or certification of a ballot question and termination within one (1) week after the election of a candidate to office or resolution of a ballot question. For primary elections, termination shall be as noted for candidates who did not advance to the next election for which the primary was held.
d. 
Special, Temporary Events. Time-limited events that require attention-getting devices may display temporary signs the week of the event initiation. Such signs shall be removed at the completion of the special event, not to exceed two (2) weeks per event nor four (4) events per year on any single parcel of land.
2. 
Temporary Freestanding Signs And Fabric Message Displays. Temporary freestanding signs and fabric message displays may be exhibited on a parcel for up to fourteen (14) days each, but may not be used in connection with home occupations.
a. 
Number Of Temporary Event Signs. Only one (1) temporary event sign related to each temporary event may be located on a parcel at any one (1) time; except that one (1) additional temporary freestanding sign may be displayed per street side.
b. 
Size of temporary event signs are as established in each district designation.
c. 
Construction Of Temporary Event Signs. Construction of temporary event signs shall meet Building Codes requirements where applicable and as adopted by the County.
[Res. No. 07-06, Zoning Order Art. 12 § H, 7-12-2007]
A. 
The following signs shall be exempt from the requirements of this Article:
1. 
On private property, flags or emblems of a governmental or of a political, civic, philanthropic, educational, or religious organization.
2. 
Signs of a duly constituted governmental body, including traffic or similar regulatory signs, legal notices, warnings at railroad crossings, and other instructional or regulatory signs having to do with health, hazards, parking, or uses or regulations of the administration.
3. 
Memorial signs and tablets displayed on private property.
4. 
Small signs, not exceeding three (3) square feet in area, displayed on private property for the convenience of the public, including signs to identify entrance and exit drives, parking areas, one-way drives, restrooms, freight entrances, and other similar signs.
5. 
Score boards in athletic stadiums.
6. 
The following signs are exempt from the Sign Permit Section of this Article, but shall comply with all of the other regulations imposed by this Article:
7. 
Name plate signs not exceeding two (2) square feet in gross area accessory to a single-family or two-family dwelling.
8. 
Bulletin board signs not exceeding fifteen (15) square feet in gross area accessory to a church, school, or public or non-profit institution.
9. 
Temporary event signs, including signs for the sale of household goods at a residence (garage sale) for a period not to exceed three (3) days; Real estate signs not exceeding sixteen (16) square feet in the area for the sale of the property on which it is located; Construction signs not exceeding thirty-two (32) square feet in area only during the period of construction; and Political campaign signs, not exceeding thirty-two (32) square feet in area.
[Res. No. 07-06, Zoning Order Art. 12 § I, 7-12-2007]
A. 
Sign Functional Types. Functional Type and Face Size in Square Feet, all faces.
District
Billboard Advert
Animated
Bulletin
Business
Const
Identify
Name
Real Estate
Flashing
Temp
Ag
▪ (1)(2)
▪ 32
▪ 200(1)(3)
▪ 32
▪ 32
▪ 4
▪ 32
▪ 12
▪ 32
R-R
▪ (1)(2)
▪ 32
▪ 16(1)(4)
▪ 32
▪ 32
▪ 4
▪ 4
▪ 12
▪ 32
R-S
▪ (1)(2)
▪ 32
▪ 16(1)(4)
▪ 32
▪ 32
▪ 4
▪ 4
▪ 12
▪ 32
R-1
▪ (1)(2)
▪ 24
▪ 16(1)(4)
▪ 24
▪ 24
▪ 16
▪ 4
▪ 32
R-2
▪ (1)(2)
▪ 24
▪ 16(1)(4)
▪ 24
▪ 24
▪ 16
▪ 4
▪ 32
R-3
▪ (1)(2)
▪ 24
▪ 16(1)(4)
▪ 24
▪ 24
▪ 16
▪ 4
▪ 32
M-U
▪ (1)(2)
▪ 24
▪ 16(1)(3)
▪ 100
▪ 24
▪ 16
▪ 4
▪ 32
M-P
▪ (1)(2)
▪ 24
▪ 16(1)(4)
▪ 20
▪ 24
▪ 16
▪ 4
▪ 12
▪ 32
C-1
▪ (1)(2)
(6)
(1)(6)
(6)
(6)
(6)
(6)
▪ 12
(6)
C-2
▪ (1)(2)
(7)
(1)(7)
(7)
(7)
(7)
(7)
▪ 12
(7)
I-1
▪ (1)(2)
(8)
(1)(8)
(8)
(8)
(8)
(8)
▪ 12
(8)
I-2
▪ (1)(2)
(8)
(1)(8)
(8)
(8)
(8)
(8)
▪ 12
(8)
I-3
▪ (1)(2)
(8)
(1)(8)
(8)
(8)
(8)
(8)
▪ 12
(8)
(1)
Requires Special Use Permit, all conditions to be determined by that process
(2)
Requires Prior Missouri Dept. of Transportation Approval
(3)
Signage may only pertain to the sale of products of industries allow by the zoning designation
(4)
Signage may only pertain to a permitted home occupation on this parcel
(5)
Not Used
(6)
Sign face is limited to a total of one (1) square foot per lineal foot of road frontage or a maximum of one hundred (100) square feet
(7)
Sign face size is limited to a total of two (2) square foot per lineal foot of road frontage, and not more than four hundred (400) square feet in total
(8)
Sign face size is limited to a total of two (2) square foot per lineal foot of road frontage, and not more than four hundred (400) square feet in total
B. 
Sign Structural Types. Structural Types, Quantity Allowed per Lot, Maximum Heights, Setbacks.
District
Awning
Ground
Pole
Projecting
Roof Mtd
Wall Mtd
Quantity
Height
Setback
Ag
1
10 ft
0 ft
R-R
1
10 ft
0 ft
R-S
1
10 ft
0 ft
R-1
1
15 ft
(4)
R-2
1
15 ft
(4)
R-3
1
15 ft
(4)
M-U
1
15 ft
(4)
M-P
1
20 ft
(4)
C-1
(1)
30 ft
10 ft
C-2
(2)
30 ft
(5)
I-1
2
(3)
(6)
I-2
2
(3)
(6)
I-3
2
(3)
(6)
(1)
Awning and wall types, no limits, ground signs, limit two (2) per lot
(2)
Awning type, no limits, ground signs, limit two (2) per lot, all others allowed, limited to one (1) per lot
(3)
Wall types limited to less than height of tallest part of structure, thirty-foot maximum for all others
(4)
One-half (1/2) of the depth of setback to main structure from road frontage
(5)
Advertising types and any sign exceeding two hundred (200) square feet in total surface shall maintain same setback distance as the principal structure
(6)
Advertising types and any sign exceeding two hundred (200) square feet in total surface shall maintain same setback distance as the principal structure
(7)
Sign types with flashing illumination may not exceed twelve (12) square feet on one (1) face for churches, hospitals, police stations, fire stations and other public facilities
(8)
Sign types may be illuminated indirectly only, with incandescent or fluorescent, not to exceed seventy five (75) foot-candles at the sign face, in sizes as noted.
[Res. No. 07-06, Zoning Order Art. 12 § J, 7-12-2007]
A. 
Purpose. It is the intent and purpose of these requirements to qualify, supplement, or define the allowable uses of billboards in each of the Zoning Districts or in areas with designated zoning. Therefore, the erection and placement of billboards along primary highways and roadways under the maintenance and jurisdiction of the Missouri Department of Transportation within the County are subject to reasonable regulations relative to size, lighting, spacing, location, and height to avoid adverse impacts; and to adopt the State standards so that billboards are compatible with rural land uses.
By avoiding any adverse impacts the County intends to further the substantial public interest in protecting private investment in adjoining properties and public investment in the interstate and other highways, to promote the tourism and business investments of the County; and to preserve the natural beauty of the County and to provide a favorable first impression while promoting the safety of the public.
B. 
Special Use Permit. In addition to complying with the terms of these regulations, a Special Use Permit must be obtained in accordance with the procedures set forth in this Zoning Order.
C. 
Standards For Billboards.
1. 
Placement. Billboards shall be located on private property, either directly owned by the same party, or leased from the land owner by means of a leasing agreement acceptable to the County.
2. 
A billboard shall not be located closer than one thousand four hundred (1,400) feet from any other billboard on the same side of the road. Spacing shall be determined based on signs that have received a Special Use Permit or that are signs established as legal non-conforming uses. Where two (2) different applications conflict with each other or existing signs, the first application received by the County will be the first to be processed. The second application shall remain pending until resolution of the first application. The second applicant shall be advised in writing of the acceptance status of the first application. If the first application is denied, the second application shall then be considered.
3. 
Billboards shall be permitted only within six hundred sixty (660) feet of the nearest edge of the rights-of-way of any State maintained highway or street that is controlled by the State of Missouri Department of Transportation and shall require a sign permit from the Missouri Department of Transportation.
4. 
No billboards shall be permitted to be mounted, attached or affixed to a building rooftop.
5. 
Wall mounted billboards shall be permitted provided the building structure with the additional sign structure is determined by the County to meet the building code requirements in effect for such structures.
6. 
Lighting Of Billboards.
a. 
Billboards shall not include any revolving or rotating beam or beacon of light that simulates any emergency lighting or device.
b. 
Billboards shall not include any flashing, intermittent, or moving lighting or lights, unless specifically accepted by the County in the Special Use Permit.
c. 
Billboards may be lighted by external lighting, provided the light source is directed upon the face of the billboard and is effectively shielded so as to prevent beams or rays of light from being directed into any portion of the main traveled way of the highway or into any portion of adjacent properties, the lights are limited to twenty (20) foot-candles at the face of the sign, and not of an intensity or position so as to cause glare, impair the vision of the driver of a motor vehicle, or otherwise interfere with a driver's operation of a motor vehicle.
d. 
Billboards shall not be illuminated so that it obscures or interferes with the effectiveness of any official traffic sign, device, or signal.
7. 
Size Of Billboards. Billboards shall not exceed a maximum area for any one (1) sign of eight hundred (800) square feet on each face, with a maximum height of thirty (30) feet and a maximum length of sixty (60) feet, inclusive of border and trim and excluding the base or apron, supports and other structural members. The maximum size limitations shall apply to each side of a sign structure, and signs may be placed back to back, double faced, or in a V-type construction with not more than two (2) displays to each facing, but the sign structure shall be considered as one (1) sign.
8. 
Setbacks And Height Of Billboards.
a. 
Billboard supports shall meet same setbacks as the principle building for the Zoning District, but in no case shall the sign (including face and trim) overhang the property lines.
b. 
To further provide a safety zone to prevent injury or property damage from any possible collapse caused by acts of nature or other causes, billboards shall not exceed fifty (50) feet in height above the rights-of-way grade along the roadway from which it is viewed. In cases where the grade at the location of the proposed billboard is higher than the right-of-way grade adjacent to it, the County may require the overall height of the billboard to be lowered as a condition of granting a permit to prevent the billboard from unreasonably detracting from the visibility of other neighboring signs or properties, but in no case will the billboard be required to be less than thirty (30) feet in over-all height above the natural grade at the billboard site.
9. 
Service Drives To Billboards. Billboards shall be accessible by means of an access drive that is internal to the lot or parcel on which the sign is located. All vehicles, equipment, and people used to build, service, maintain, and repair the signs must confine their activity so as not to interfere with pedestrian or vehicular traffic on public roads.
10. 
Sign Permit Application For Billboard. In addition to the requirements of the Special Use Permit Article of this Zoning Order, applications for billboards shall also contain the following:
a. 
Certifications from a professional engineer registered in the State of Missouri that the soil or other existing structural system is capable of accepting the projected structural loads.
b. 
A drawing showing all other billboards and principle freestanding signs: within two thousand six hundred forty (2,640) feet, in each direction, on each side of the highway on which the billboard is located.