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City of Kalamazoo, MI
Kalamazoo County
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Table of Contents
Table of Contents
The purpose of this chapter is to regulate signs and outdoor advertising in a manner that will minimize their harmful effects while permitting latitude for creative and effective advertising and identification. To achieve this purpose, this chapter has the following objectives:
A. 
To prevent the number of signs and sign messages from exceeding a level reasonably necessary to identify businesses and their products;
B. 
To prevent the placement of signs in a manner that will conceal or obscure signs or adjacent buildings;
C. 
To keep signs within a reasonable scale with respect to their surroundings;
D. 
To prevent off-premises signs from conflicting with business, residential and other uses;
E. 
To keep the areas adjacent to streets clear of signs that might obstruct the view and/or distract the attention of motorists;
F. 
To ensure that the number, size and location of signs do not create a negative impact on the image or aesthetic environment of the City;
G. 
To control the use of signs and their motion, colors, and illumination that may negatively affect property values and may be injurious to the mental or physical well being of the public.
A. 
General. This chapter applies to the erection, alteration, and maintenance of all signs in the City, unless specifically exempted pursuant to § 7.2B: Exemptions.
B. 
Signs Not Requiring a Permit. The erection, alteration, and maintenance of those signs listed in Subsection 2 of § 7.3A: Residential Zone Districts and Subsection 5 of § 7.3B: Nonresidential Zone Districts shall not require the issuance of a sign permit.
C. 
Permits Required. Prior to the erection or alteration of any sign subject to the requirements of this chapter and not listed in Subsection 2 of § 7.3A: Residential Zone Districts or Subsection 5 of § 7.3B: Nonresidential Zone Districts, a sign permit shall be approved or disapproved pursuant to § 8.3I: Sign Permit. Replacing the sign face on any nonchangeable copy sign, or any other alteration of an existing sign structure requires a sign permit.
D. 
Changeable Copy Signs. Up to 25% of the sign face area of any permitted permanent freestanding sign or wall sign, and up to 75% of the sign face area of a marquee sign, may be made up of changeable copy area. Revising the message on a changeable copy sign shall not require a sign permit.
E. 
Temporary/Portable Signs. Temporary/portable signs may be erected on private property in Commercial, Manufacturing, or Special Purpose Zone Districts, and on any site in a residential zone district that contains a multifamily or nonresidential use, for a maximum of four weeks during any calendar year. Unless more specific standards are stated in Subsection 2 of § 7.3A: Residential Zone Districts or Subsection 5 of § 7.3B: Nonresidential Zone Districts, temporary/portable signs shall be subject to the same restrictions on size, height, and distance from the right-of-way applicable to permanent signs on the site. Trailers with message boards and trailers used as signs shall be treated as temporary/portable signs, and may not be installed as permanent signage.
F. 
Signs on Public Property. No permanent or temporary/portable sign of any type may be erected or moved onto public property without written approval from the City, except that sandwich board signs with a sign face area of no more than eight square feet per side may be used on public property in the CCBD zone district. Prior to the use of a sandwich board sign on public property in the CCBD zone district, an encroachment permit must be obtained from the City of Kalamazoo and must be consistent with the Kalamazoo Downtown Design Guidelines.
G. 
Prohibited Signs. Roof signs are prohibited in all zone districts. Projecting signs are prohibited in all districts except the CCBD, CBTR, M-1, and M-2 zone districts.
H. 
Compliance With Applicable Codes Required. In addition to complying with the provisions of this chapter 7, all signs requiring the issuance of a sign permit shall be required to comply with all applicable codes. Violations of those provisions of state law shall be a violation of this Ordinance, and shall be subject to enforcement pursuant to Chapter 10: Violations, Penalties and Enforcement.
All on-premises signs shall comply with the following standards.
A. 
Residential Zoning Districts. Within Residential zone districts, all on-premises signs for both residential and nonresidential uses shall be erected, altered and maintained in compliance with the standards and requirements in Table 7.3-1: On-Premises Signs in Residential Districts.
1. 
General.
Table 7.3-1: On-Premises Signs In Residential Districts
Use Type
Signs Allowed
Maximum Area
(square feet)
Maximum Height
(feet)
Maximum Height Above Main Entrance Elevation
Minimum Distance from Property Line
(feet)
One- and two-family dwellings
One nameplate that indicates the name and address of occupants
2
N/A
N/A
N/A
Multifamily dwellings, roominghouses, sorority and fraternity houses
One identification sign per street frontage
32
Free-
standing: 6
N/A
Freestanding: 10
One sign per building
4
N/A
Wall: 8
N/A
Subdivision, mobile home park, or special use
One subdivision sign may be located at each entrance road to a subdivision
One park identification sign may be located at each entrance to a mobile home park
One identification sign may be located on each street frontage of an approved special use
Sign may be indirectly or internally illuminated
32
6
N/A
5 from right-of-way, and 10 from other property lines
2. 
No Sign Permit Required. The following types of signs are permitted without a sign permit, subject to the following requirements. Applicants for signs included in the following list that cannot meet the stated requirements (for example, where a larger size sign is needed) shall be required to obtain a sign permit pursuant to § 8.3I: Sign Permit.
a) 
Construction Signs. One nonilluminated construction sign on each street frontage of a site being developed or improved. Construction signs shall not exceed six square feet in area if related to the construction of single-family or two-family dwellings and shall not exceed 32 square feet in area if associated with other permitted uses, shall not exceed 12 feet in height, and shall be located at least five feet from the right-of-way and 10 feet from any other property line.
b) 
Real Estate Signs. One nonilluminated real estate sign on each street frontage of the site, not exceeding six square feet in area or six feet in height. The nonilluminated real estate sign may be located in the setback area but shall not be placed or project into the public right-of-way. The nonilluminated real estate sign shall be removed within 30 days after the sale or lease of the property on which it is located.
c) 
"Open House" Directional Signs. One nonilluminated "open-house" directional sign on each street frontage of a site, not exceeding six square feet in area and four feet in height. The nonilluminated "open-house" directional sign shall only be permitted on the day of the open house and shall not be placed in and shall not project into the public right-of-way.
d) 
Election Campaign Signs. Election campaign signs not exceeding 4 1/2 square feet in area that are not placed in and do not project into the public right-of-way. Election campaign signs shall be removed within 30 days following the election for which they are used.
e) 
Temporary Event. One nonilluminated sign in connection with a permitted temporary event conducted by any nonresidential use permitted in the district, not exceeding 30 square feet in area, that is not placed in and does not project into the public right-of-way. Temporary event signs shall be for a period not exceeding 14 calendar days, two times a year, and shall be removed within two days following the event for which they are used.
f) 
Holiday Displays. Holiday displays of any size that are not placed in and do not project into the public right-of-way, provided that such displays do not contain advertising.
[Amended 3-19-2007 by Ord. No. 1822]
g) 
Yard Sale Signs. One nonilluminated yard sale sign not exceeding 4 1/2 square feet in area, that is not placed in and does not project into the public right-of-way, may be erected up to two times each calendar year.
B. 
Nonresidential Districts.
1. 
Nonresidential Uses. All on-premises signs erected, altered, and maintained at a business development (one or more uses within a building or buildings using common parking facilities) in the nonresidential districts shall comply with the standards in Table 7.3-2: On-Premises Signs in Nonresidential Districts. Additional provisions related to Grand Opening/Change of Business Signs and Temporary Event Signs are set forth in § 7.3B.3: General Provisions and § 7.3B.5: No Sign Permit Required.
2. 
Residential Uses in Nonresidential Districts. All on-premises signs erected, altered, and maintained on residential uses in all nonresidential districts shall comply with the standards and requirements in Table 7.3-1: On-Premises Signs in Residential Zoning Districts.
3. 
General Provisions.
Table 7.3-2: On-Premises Signs in Nonresidential Districts
[Amended 3-19-2007 by Ord. No. 1822; 6-6-2022 by Ord. No. 2049]
Freestanding Signs
Wall Signs, Marquees1, Canopies, and Awnings
Other Signs
CNO, RMU, P, IC Districts
Number: 1 freestanding sign on each street frontage
Maximum Area: 24 square feet
Maximum Height: 12 feet
Minimum Distance From Property Line: 10 feet
Maximum Area: 10 square feet per establishment
Freeway Signs: not allowed
Special Use Signs: Subject to Planning Commission review (§ 8.3D)
CO, CN-2, CN-1, CMU and PUD-O Districts
Number: 1 freestanding sign on each street frontage
Maximum Area: 1/2 square foot of sign area for each foot of street frontage, up to maximum of 100 square feet. In addition, each individual establishment may have one additional freestanding sign for every additional 150 feet of street frontage, not exceeding 100 square feet in area.
Maximum Height: 20 feet
Minimum Distance From Property Line: 2 feet
Maximum Area: For each individual establishment, 1 square foot of sign area for each foot of wall length
Freeway Signs: not allowed
CCBD District
Number: 1 freestanding sign allowed on each street frontage
Maximum Area: 1 square foot of sign area for each foot of street frontage, up to maximum of 150 square feet. In addition, each individual establishment may have one additional freestanding sign for every additional 150 feet of street frontage not exceeding 150 square feet in area
Maximum Height: 25 feet
Minimum Distance From Property Line: 2 feet
Rotation: Freestanding signs may rotate up to 15 revolutions per minute
Maximum Area: For each individual establishment, 2 square feet of sign area is allowed for each 1 foot of wall length; no single wall sign shall exceed 200 square feet on a site
In the CCBD district, buildings over four stories in height are allowed to have an additional amount of wall signage equal to no more than 5% of the total area of each building facade that faces a public street. The additional wall signage must be located on the street facing facade. No single wall sign shall exceed 200 square feet
Freeway Signs: not allowed
Special Use Signs: Subject to Planning Commission review (§ 8.3D)
CBTR, M-1, and M-2 Districts
Same as CCBD district
For the CBTR district, freestanding signs shall not exceed eight feet in height and may not rotate
Same as CCBD district
Freeway Signs:
Number: For a lot with a properly line within 200 feet of freeway or freeway interchange, 1 additional on-premises freestanding sign
Maximum Area: 150 square feet per side.
Maximum Height: 80 feet
Minimum Distance from Property Line: 10 feet
Orientation: Sign faces shall be oriented to primarily attract vehicular traffic from freeway
NOTE:
1.
An encroachment permit is required for all marquee, canopy, or awnings extending over a public right-of-way. Marquee, canopy or awning signs may be located on a building marquee, canopy or awning that is located over a sidewalk located in the public ROW, provided the marquee, canopy or awning does not extend more than eight feet over the ROW, is closer than three feet to the curbline, and is not less than eight feet, at its lowest point, above sidewalk level. In no event shall a marquee sign extend above the peak of the roof of the building to which it is affixed.
4. 
Variations. In the case of proposed development in the P, IC, or PUD-O zone districts, the decisionmaking body responsible for approval of the site plan, Institutional Master Plan, or PUD Plan, as applicable, may approve modifications to the standards in Table 7.3-2, provided that (a) no such modification has the effect of increasing the number of signs, the total sign area, or the height of any sign by more than 25%, and (b) any such modification shall meet the same standards for approval applicable to the proposed development as a whole.
[Amended 3-19-2007 by Ord. No. 1822]
5. 
No Sign Permit Required. The following types of on-premises signs are allowed in the nonresidential districts without a sign permit, subject to the following requirements.
a) 
Construction Signs. One nonilluminated construction sign is permitted on each street frontage of a site being developed or improved. Such sign (i) shall not exceed 32 square feet; (ii) shall not exceed 12 feet in height, and (iii) shall be located at least two feet from any right-of-way.
b) 
Real Estate Signs. One nonilluminated real estate sign is permitted on each street frontage of a site. Such sign (i) shall not exceed 24 square feet in area if located in a Commercial or Special Purpose District or 32 square feet if located in a Manufacturing District; (ii) shall not project into the public right-of-way, and (iii) shall be removed within 30 days after the sale or lease of the property on which it is located.
c) 
"Open House" Directional Signs. One nonilluminated "open-house" directional sign is permitted on each street frontage of a site, not exceeding six square feet in area and four feet in height. Such sign shall only be permitted on the day of the open house and shall not be placed or not project into the public right-of-way.
d) 
Election Campaign Signs. Election campaign signs are permitted. Such signs (i) shall not exceed six square feet in area when located in the nonresidential districts; (ii) shall not be placed in and shall not project into the public right-of-way; and (iii) shall be removed within 30 days following the election for which they are used.
[Amended 3-19-2007 by Ord. No. 1822]
e) 
Holiday Displays. Holiday displays of any size that are not placed in and do not project into the public right-of-way, provided that such displays to not contain advertising.
f) 
Directional Signs. Signs providing directions and other related information for a site shall be allowed. One such sign shall be allowed for each parking lot or parking structure entrance, and each building entrance. Such signs shall not be greater than four square feet in area and four feet in height, and they may be internally illuminated. They must be placed a minimum of two feet from all right-of-way lines, and cannot obstruct traffic or otherwise create a hazard. The name and/or logo of the business or entity may be identified on the sign, but such name/logo shall not occupy more than 1/3 of the copy area.
[Added 3-19-2007 by Ord. No. 1822]
6. 
Special Signs.
[Amended 3-19-2007 by Ord. No. 1822]
a) 
Special Event Signs.
1) 
Business special event signs shall be permitted for each business for a period not exceeding a maximum of 28 calendar days per year.
2) 
Each business is allowed a maximum of 100 square feet of temporary/portable sign area. each sign shall not exceed 30 square feet in area, including portable signs.
3) 
One cold air or helium-inflatable balloon may be used for not more than 14 calendar days, two times a year, subject to the following conditions: (i) said balloon shall not exceed 40 feet in height and shall be set back from any property line one foot for every one foot of height; (ii) said balloon shall be ground-installed; (iii) said balloon may be illuminated from inside or by exterior lights placed to direct the light source away from adjacent roadways or properties; (iv) flashing, colored, or glaring lights shall not be permitted; and (v) the balloon shall be installed so as not to interfere with utility lines, traffic circulation, visibility of drivers or fire lanes.
b) 
Grand Opening/Change of Business Signs. Signs are permitted for a grand opening of a new business or for a change in tenancy or ownership of an existing business for a period not to exceed 14 calendar days. Each business shall be allowed a maximum of 100 square feet of sign area; however, each sign shall not exceed 30 square feet in area; and, if freestanding, said sign shall not exceed 12 feet in height. Portable signs for a grand opening or change-of-business signs shall not exceed 30 square feet in area. All such signs shall be set back at least two feet from all property lines. Additionally, one cold air or helium-inflatable balloon may be used, subject to the preceding standards.
[Amended 8-19-2013 by Ord. No. 1912]
A. 
Limitation on Number of Off-Premises Sign Structures in the City. No new off-premises sign structure shall be erected when there are 99 or more off-premises sign structures in the City. This limitation is based on the number of potential sign locations and the existing number of conforming sign structures as of the date of the original enactment of this section, September 21, 1987. As of October 18, 2005, there are more than 99 off-premises sign structures in the City, and no new off-premises signs may be erected. All replacements of existing off-premises signs shall comply with all applicable provisions of this chapter 7.
B. 
General. Off-premises signs shall be permitted only in the M-1 and M-2 Districts and shall comply with all the standards in § 7.4, Off-Premises Signs, including, without limitation, those standards in Table 7.4-1: Off-Premises Signs. Off-premises signs that comply with the standards in § 7.4A shall be permitted in the CCBD District.
[Amended 6-6-2022 by Ord. No. 2049]
Table 7.4-1: Off-Premises Signs
Zone District
Maximum Area
(square feet)
Minimum Distance Between Off-Premises Signs
Double-Faced Signs Permitted
Side-by-Side Signs Permitted
Maximum Height
(feet)
M-1 District
380 (672 if located along I-94)
On same side of street: 1,000 feet
On opposite sides of the street: 500 feet
Yes
Yes, only along I-94 (not BL-94)
Maximum square footage per sign face: 300
35
M-2 District
672
On same side of the street: 1,000 feet
Yes
Yes, but only when located on the opposite side and parallel to a single 672-square-foot sign face
40
On opposite sides of the street: 500 feet
(Distance shall be measured from the closest edge of each off-premises sign)
Maximum square footage per sign face: 300
C. 
Intersections. Off-premises signs shall not be permitted within a one-hundred-foot radius of public street intersections as measured from the center point of the intersection of each street to the closest edge of the sign. A distance of 500 feet shall be maintained between all signs at an intersection.
D. 
Setback Requirements. Off-premises signs shall comply with the setback standards in the zoning districts in which they are allowed. (See Chapter 5.)
E. 
Placement Requirements.
1. 
Buildings. Off-premises signs shall not be located on the roofs of buildings or be attached to or painted on the walls of buildings.
2. 
No Stacking. Off-premises signs shall not be stacked on top of each other.
F. 
Radius Requirements. Off-premises signs shall not be permitted within a three-hundred foot radius of residential districts, cemeteries, and dedicated parks.
G. 
No Off-Premises Signs in Local Historic Districts. Off-premises signs shall not be permitted in established and designated local historic districts.
H. 
Sign Protrusions. No part of the advertising copy for a sign shall protrude beyond the sign frame.
[Added 8-19-2013 by Ord. No. 1912]
A. 
The following regulations governing internally illuminated automatic changeable copy off-premises signs within the City are enacted in order to create clear guidelines for businesses, balance the commercial interests in such signs with neighborhood quality of life where such signs are, or may be located, maintain residential neighborhoods, generally reduce the overall number and impact of billboard advertising in the City and positively affect traffic safety, community aesthetics, and environmental conditions.
B. 
To achieve and further these purposes, any internally illuminated, automatic changeable copy signs, such as, but not limited to, signs using LED technology, are permitted as a lawful conforming off-premises sign in compliance with the following requirements:
1. 
Location. Such signs shall only be located in CCBD, M-1, and M-2 zoning districts when:
[Amended 6-6-2022 by Ord. No. 2049]
(a) 
Located on sites where an off-premises sign that is 200 square feet or more existed as of July 1, 2013, that is adjacent to state or federally controlled roads; and
(b) 
More than 300 feet away from a residential zoning district, except on West Main Street from Northampton Road west to the City limits if more than 100 feet away from a preexisting residential use; and
(c) 
Whose sign face area does not exceed that of the static sign face or faces being replaced; and is not less than 2,500 feet from another off-premises internally illuminated automatic changeable copy sign.
2. 
Sign Support Structure Elimination Credits.
(a) 
Notwithstanding the total number of off-premises signs located in the City, so as to reduce the overall number of nonconforming off-premises signs, the erection of, installation of, or upgrade of a static display or manual changeable copy sign to an off-premises internally illuminated automatic changeable copy sign shall require the elimination of existing nonconforming off-premises signs within the City. The installation, erection or upgrade of any existing sign to an internally illuminated automatic changeable copy sign shall require the sign owner to secure six sign support structure elimination credits.
(b) 
The elimination of an off-premises sign support structure in an R, CO, CN-1, or CCBD zoning district shall count for two credits; elimination of an off-premises sign support structure in all other zoning districts shall count as one credit. Only whole numbers shall be applied to credits used to erect, install or upgrade an off-premises automatic changeable copy sign, and any credits more than the amount required to qualify for the erection of, installation of, or upgrade of a static display or manual changeable copy sign to an off-premises internally illuminated automatic changeable copy sign shall not be available for future use.
(c) 
In order to qualify for an elimination credit, the off-premises sign support structure shall be completely removed and the property site returned to as good or better condition as existed before the sign support structure was installed.
C. 
General Requirements. Except as otherwise provided in this section, the requirements set forth in § 7.4 are applicable to internally illuminated off-premises signs.
1. 
Sign face images shall not change more often than once every 10 seconds. As used in this section, change shall preclude any method of message transition, involving the use of animation, dissolving, or fading, flashing techniques. In the event of a mechanical failure, the sign image shall default to a static display.
2. 
Sign faces permitted by this subsection may be placed back to back, but shall not be placed side by side or stacked.
3. 
The luminance of an internally illuminated off-premises automatic changeable copy sign shall utilize dimming capabilities so that the maximum luminescence of the sign shall not exceed 0.2 footcandles over ambient light conditions when measured at a height of five feet facing the sign face at a distance of 200 feet.
4. 
Signs permitted by this subsection shall not be equipped to transmit sound or other forms of broadcast signals.
D. 
After July 1, 2013, no more than eight additional internally illuminated off-premises automatic changeable copy sign structures shall be permitted in the City.
[Amended 8-19-2013 by Ord. No. 1912]
A. 
External Lighting Directed Inward and Shielded from Adjacent Residential Districts and Rights-of-Way. Any external lighting intended for the illumination of the face of a sign shall be directed inward and shielded from any adjacent residential districts and public right-of-way, and shall not adversely affect driver visibility or adjacent public thoroughfares. No external light source intended to illuminate the face of a sign shall be directly visible from any adjacent property located within a residential zone district and public right-of way.
B. 
Blinking or Flashing Lights. On-premises signs displaying blinking or flashing lights are only permitted within the CCBD zoning district, and shall be limited as follows:
[Amended 6-6-2022 by Ord. No. 2049]
1. 
No light shall blink, flash, or change its intensity or color more often than one time every 10 seconds.
2. 
If a sign displays images or messages that change automatically, each image on such sign that is visible from a public street shall remain unchanged and unmoving for a minimum of eight seconds before changing. A sign that displays text messages in a continuous scrolling movement (e.g., ticker-type signs) is exempt from this provision.
C. 
No Beacon or Strobe Lights. Beacon lights and strobe lights are not permitted.
D. 
Colored Lights. No colored lights shall be used at any location or in any manner so as to be confused with or construed as traffic-control devices.
E. 
No Traffic Hazard. Neither the direct nor reflected light from light sources shall create a traffic hazard to operators of motor vehicles on public rights-of-way.
F. 
Automatic changeable copy signs utilizing external lighting directed toward the sign face shall not change images more often that once every 10 seconds.
[Added 6-29-2009 by Ord. No. 1854]
All murals shall comply with the following standards:
A. 
Zoning Districts. A mural of 1,000 square feet or less is permitted in all zoning districts. Any mural more than 1,000 square feet is only permitted in the CCBD Commercial Central Business District, or in the M-1 or M-2 Manufacturing Districts.
B. 
Permission of Owner. If the owner of the building or structure on which the mural is placed is not the occupant of such building or structure, the person who leases or otherwise has the right to occupy such building or structure shall obtain the prior written permission of the owner to place the mural on the building or structure. Such lessee or other person with the right of occupancy shall provide a copy of the letter to the City Planner if requested.
C. 
Permit Required. A mural that is produced off-site and affixed in a structurally sound and workmanlike manner on the exterior wall and that is larger than 200 square feet shall require a permit under the provisions of § 8.3I, Sign Permit.
D. 
Windows, Doors and Other Architectural Features. No mural shall obstruct any window, door or architectural feature of the exterior wall on which the mural is placed.
E. 
Additional Standards. Murals more than 1,000 square feet shall also comply with these additional standards:
(1) 
The person who commissioned or who has a proprietary interest in a mural that is produced off-site and affixed in a structurally sound and workmanlike manner and the owner, lessee or person having the right to occupy the building or structure on which such mural is placed shall maintain public liability insurance of not less than $1,000,000 and list the City, its employees, Commissioners and officials as additional insureds. A certificate of such insurance shall be provided with the application for a permit and annually thereafter. Failure to maintain such insurance shall result in a revocation of the permit to allow such mural and shall further require the prompt removal of the mural. If not removed within 30 days, the City shall have the right to remove the mural and place a lien against the real property (enforced in the same manner as delinquent property taxes) for the cost incurred in removing the mural if such costs are not paid prior to when delinquent taxes are turned into the County of Kalamazoo.