[HISTORY: Adopted by the Council of the City
of Rye 1-20-1999 by L.L. No. 4-1999. Amendments noted where applicable.]
The purpose of this chapter is to establish
regulations for the design, construction, installation and maintenance
of signs in the City of Rye in order to maintain and protect the attractive
and harmonious visual image of the community; permit effective identification
of businesses to encourage economic prosperity; protect the aesthetic
environment from the unrestricted proliferation of signs and visual
clutter; protect property values; and protect the public health, safety
and welfare.
A.Â
Signs requiring a sign permit shall be erected, constructed,
reconstructed, altered or maintained only after approval by the Board
of Architectural Review as to design, colors, materials, illumination,
location and size and:
B.Â
The Board may approve signs, provided that such action
shall be by majority vote of the entire Board.
C.Â
The Board, as a condition of approval, may recommend
changes that are more restrictive than the limits of this chapter.
D.Â
If a sign permit application is disapproved, the applicant may appeal the decision pursuant to Chapter 53, § 53-10. The applicant shall request written findings based upon the evidence presented to the Board that the sign would, if erected, constructed, reconstructed, altered or maintained, be contrary to the purposes of this chapter as set forth in § 165-1 by reason of, but not limited to, any of the following:
(1)Â
Design distinctly out of character with store units
in the same building, existing development in the affected vicinity
or adjacent residential neighborhoods, landmarked buildings or districts.
(2)Â
Colors that appear inappropriate because they cover
too large an area of the sign or are in conflict with the colors of
the subject building or surrounding buildings.
(3)Â
Material that detracts from the surrounding architectural
elements.
(4)Â
Illumination that is inappropriate due to intensity,
color and/or glare.
(5)Â
Location and/or size inconsistent with that of other
signs and awnings on the same building or surrounding buildings or
the architectural detail of the subject building or surrounding buildings.
(6)Â
A design which conflicts with other applicable City
regulations.
A.Â
No sign permit shall be issued by the Building Inspector
until approval has been granted by the Board of Architectural Review.
B.Â
The property owner is responsible for all signs displayed
or erected on his or her property, is responsible for properly maintaining
such signs and is responsible for removal of signs if no sign permit
has been obtained.
C.Â
The Building Inspector will notify the property owner
of failure to properly maintain signs. Failure to comply with the
Building Inspector's order to repair or refurbish a sign is a violation
of this chapter.
D.Â
Any sign requiring approval which has been erected,
constructed, altered, reconstructed or maintained without a sign permit
must be removed at the property owner's expense. In addition, such
action or other failure to comply with the provisions of this chapter
is a violation subject to the following quasi-criminal and/or civil
penalties:
(1)Â
Any person who violates any provision in this chapter
shall, upon conviction thereof, be guilty of a violation and shall
be punished, for each offense, by a fine of not more than $250 or
by imprisonment for not more than 15 days, or both. Each week of a
continuing violation constitutes a separate violation subject to the
above penalties.
E.Â
This chapter shall be enforced by the Building Inspector
in keeping with its provisions and the Building Inspector's rules
and regulations.
As used in this chapter, the following terms
shall have the meanings indicated:
Those properties located in the "A" or "B" Parking Districts
of the City of Rye, those properties located in business districts
on the Boston Post Road between Peck Avenue and Central Avenue and
those in business districts on Theodore Fremd Avenue between Locust
Avenue and Purchase Street. (See accompanying map.)
[1]Those properties located in a B-1, B-3, B-4, B-5, B-6 or
MC Zoning District and properties containing the following institutions:
churches, schools, hospitals, senior housing, parks and wildlife reservations,
unless located in the Central Business District as defined in this
chapter.
All areas not defined in this chapter as being in the Central
Business District or in neighborhood business districts.
As used in this chapter, the following terms
shall have the meanings indicated:
SIGNAny material, structure, device or part thereof containing any advertisement, announcement, notice, graphic symbol, illustration, insignia, picture or representation intended or arranged to be seen from any point outside of the property on which it is located.
AREA OF SIGN:
For signs painted on or applied to a building
wall, window or awning, the smallest rectangle that encompasses all
the lettering and graphic symbol, or the lettering and graphic symbol
together with any background of a different color or material from
the natural color or material of the surface on which it is painted
or applied.
For freestanding and projecting signs, the smallest
rectangle that encompasses the face of the sign, exclusive of the
pole, post or base. Each face with signage is counted into the aggregate
area allowed.
AWNINGA structure made of any fabric material or one incorporated into a frame, attached to a building and projecting over a sidewalk or over the property on which the building is situated. An awning with lettering and/or graphic symbol may be a primary or secondary sign.
Types of awnings:
RETRACTABLE AWNINGAny awning supported solely by the wall of a building which can be raised to position flat against the building when not in use.
MARQUEEAny nonretractable awning supported solely by the wall of a building.
CANOPYAny awing attached to a building, carried by a frame supported by the ground or pavement.
Restrictions:
Awnings may not project over a street or right-of-way
other than the sidewalk.
Lettering or graphic symbol shall be either
on the front or on the sides of the awning.
Primary sign, maximum height of letters and
graphic symbol: eight inches.
Secondary sign, maximum height of letters and
graphic symbol: three inches.
BUSINESS IDENTIFICATION:
NAME OF BUSINESSThe common, formal or legal name by which the permitted business occupant wishes to be known (Scott's, Scott Pharmacy, Scott Pharmacy, Inc.).
NAME OF FRANCHISEThe name used under license by the business occupant to identify a brand of goods or services offered (if not selected as name of business) (Sav-a-Lot Supply Cartel).
GENERIC DESCRIPTIONThe business nature of the permitted occupancy (Drugs and Sundries).
GRAPHIC SYMBOLThe graphic design not including the name of the business (drawing of a Scottie).
TAG LINEThe motto or slogan ("Affordable Health Care Starts Here").
FREESTANDING SIGNA sign on supports placed on or anchored in the ground and not attached to a building or other structure.
Types of freestanding signs:
MONUMENT SIGNHas a base affixed to the ground or is mounted on short supports.
POLE SIGNHas vertical pole(s) with the sign securely affixed.
POST-and-ARM SIGNHas a vertical post to which a perpendicular arm is attached and from which the sign hangs.
Restrictions:
One freestanding sign allowed per property.
Maximum size: 20 square feet per face.
Maximum height of a pole sign: 10 feet to top
of sign.
Maximum height of a post and arm sign: 10 feet
to top of sign.
Minimum distance to side or rear property line
that does not abut a street: 10 feet.
IDENTIFICATION SIGNIn a Residential District may be affixed to the structure or be freestanding, and identifies:
A one-family, two-family or multifamily residence
denoting the name of the resident, the permitted professional, home
occupation and/or building name.
A memorial or historic building denoting the
name or building and/or date of erection.
A nonconforming use in a residential district
denoting the name of use.
Restrictions:
One-family, two-family or multifamily residence:
Regulation
|
Signs Affixed to a Structure
|
Freestanding Signs
|
---|---|---|
Maximum number
|
1 per residence
|
1
|
Maximum size
|
1 square foot per residence; 20 square feet
maximum, whichever is smaller
|
1 square foot per residence; 20 square feet
maximum, whichever is smaller
|
Maximum height
|
n/a
|
3 feet if 15 or less from street; 4 feet if
more than 15 feet from street
|
Maximum height of lettering
|
3 inches
|
3 inches
|
Memorial or historic structure:
Regulation
|
Signs Affixed to a Structure
|
Freestanding Signs
|
---|---|---|
Construction
|
Cut into masonry surface, constructed of bronze
or material compatible with the structure
|
Monument or post-and-arm
|
Maximum size
|
n/ a
|
12 square feet
|
Maximum height
|
n/a
|
10 feet
|
Maximum height of lettering
|
4 inches
|
4 inches
|
Nonconforming use:
Regulation
|
Signs Affixed to a Structure
|
Freestanding Signs
|
---|---|---|
Maximum number
|
1
|
1 per street frontage providing access to property
|
Maximum size
|
20 square feet
|
6 square feet per street frontage
|
Maximum height
|
n/a
|
3 feet if 15 feet or less from street; 4 feet
if more than 15 feet from street
|
Maximum height of lettering
|
3 inches
|
3 inches
|
ILLUMINATED SIGNIncludes two types of illumination:
Exterior illumination has a light source directed
only toward the sign.
Interior illumination has the light source contained
within the sign.
Restrictions:
Exterior illumination: only white light with
shielded source not visible from street, sidewalk or adjacent property.
Interior illumination: Illumination shall be
confined to the lettering of the name of business or franchise, and
this lettering shall appear white when illuminated; none of the background,
other lettering or graphic symbol shall be illuminated.
Prohibited: unshielded neon; flashing rotating
or intermittent illumination, except time and temperature signs.
INFORMATION SIGNMay contain but is not limited to the owner's name, phone number and/or hours of operation.
PRIMARY and SECONDARY SIGNS:
PRIMARY SIGNThe establishment's principal sign, whether on a wall, window, awning or freestanding, identifying the business to passersby, communicating the most pertinent information.
SECONDARY SIGNProvides similar information to the primary sign and shall be smaller in scale.
RESTRICTIONS:
A primary sign shall have a maximum of three
of the following five elements: name of business; name of franchise;
generic description; graphic symbol; tag line.
A secondary sign shall have a maximum of two
of the following four elements: name of business; name of franchise;
generic description; graphic symbol.
If name of business and name of franchise are
both used on the sign, one must be significantly smaller than the
other.
All store units in the same building shall have
their signs designed so that they shall be compatible and consistent
in scale and in placement.
No more than two different colors shall be used
in any lettering.
PROJECTING SIGNA primary sign attached to the facade of a building which can be read from either side.
Restrictions:
Maximum size: eight square feet.
Maximum projection: four feet.
Maximum height: 14 feet.
Minimum clearance above sidewalk: nine feet.
Limit: one per property.
Each face is counted into aggregate area allowed.
No internal illumination is allowed.
Projecting signs shall be allowed only in the
Central Business District.
REAL ESTATE SIGNA sign used to advertise the sale, lease or rental of real property in Residential, Neighborhood Business or Central Business Districts. Real estate signs are temporary; however, for the purposes of this chapter they are considered distinct from temporary signs.
Restrictions for all districts:
Other restrictions:
Regulation
|
Residential Districts
|
Neighborhood Businesses and Central Business
Districts
|
Vacant Lots
|
---|---|---|---|
Maximum number
|
1
|
1 per street frontage
|
1 per street frontage
|
Maximum size
|
12 inches in height by 18 inches in width
|
9 square feet
|
1Â 1/2 square feet per potential building
lot
|
Maximum height of lettering
|
3 inches
|
4 inches
|
4 inches
|
Maximum height, freestanding
|
3 feet
|
4 feet
|
4 feet
|
TEMPORARY SIGN-Displayed only for a maximum, specified period of time, is not permanently mounted and may contain advertising or promotional information related to a permitted occupancy.
WALL SIGNPainted on or attached to the outside wall of a building.
Restrictions:
Maximum size for primary facade: two square
feet per lineal foot of facade; maximum 30 square feet.
Maximum size for side or rear facade: one square
foot per lineal foot of facade, or 40% of area of sign on primary
facade, whichever is smaller.
Maximum height lettering: 12 inches.
Maximum projection: eight inches.
Maximum number: two.
Exception:
Allowable size for primary signs on corner property:
two signs; each may be half of the sum of sizes allowable for primary
and side facades.
WINDOW SIGNLettering or designs affixed to or painted on a window or located inside in such a way as to be visible from the sidewalk or street. "Window" shall include the entire glassed area within the frame.
A.Â
All signs not specifically permitted are prohibited.
Prohibited signs include but are not limited to:
(1)Â
Off-premises signs or signs not related to the use
of the premises upon which signs are located.
(2)Â
Signs in a public right-of-way.
(3)Â
Signs mounted to extend above a parapet wall.
(4)Â
Signs mounted or painted on a roof.
(5)Â
Billboards.
(6)Â
Portable signs, sandwich boards, wheel-mounted signs.
(7)Â
Construction, contractor and/or professional signs
at construction sites.
(8)Â
Signs mounted on or otherwise affixed to any tree,
stone or other natural object.
(9)Â
Signs mounted on or otherwise affixed to utility poles
or fences.
(10)Â
Signs in motion: promotional decorations, banners,
pennants, ribbons, balloons, streamers, spinners or similar moving,
fluttering, revolving or noise-making devices.
(11)Â
Signs that may be confused with or obstruct the view
of any traffic sign or signal or obstruct a sight distance at any
street intersection.
B.Â
Existing signs which do not meet the requirements
of this chapter must be brought into conformance and approved by the
Board of Architectural Review by December 31, 2003.
F.Â
City flag
poles. The City Council shall decide, by resolution, which flags,
if any, shall fly on City flag poles. In addition, only a City official
or employee may raise such flag(s) on the City flag poles in furtherance
of the City Council's action.
[Added 5-19-2021 by L.L. No. 5-2021]
A.Â
B.Â
Permitted with sign permit. The following signs must
be approved by the Board of Architectural Review and must have a sign
permit from the Building Department:
If any phrase, sentence, part, section, subsection,
or other portion of this chapter or any application thereof to any
person or circumstance is declared void, unconstitutional or invalid
for any reason, then such word, phrase, sentence, part, section, subsection
or other portion, or the proscribed application thereof, shall be
severable, and the remaining provisions of this chapter, and all applications
thereof, not having been declared void, unconstitutional or invalid,
shall remain in full force and effect.