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Town of Falmouth, MA
Barnstable County
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Table of Contents
Table of Contents
Address: one (1) sign displaying the street number or name of the occupant of the premises, or both.
A. 
Such sign may include identification of an on-premises customary home occupation.
B. 
Such sign may be attached to the building or may be on a post not more than four (4) feet high and set back behind the property line.
C. 
Such sign may not exceed two (2) square feet in area.
Awning: a sign painted on or attached to the cover of a movable metallic frame of the hinged, roll or folding type of awning.
A. 
Such sign must be painted on or attached flat against the surface of the awning but may not extend beyond the valance or be attached to the underside.
B. 
Letters shall not exceed ten (10) inches in height.
C. 
A minimum of eight (8) feet above sidewalk level must be allowed for pedestrian clearance.
D. 
The awning sign area shall be calculated in the total allowable sign area for wall signs.
Construction: an on-premises sign identifying the contractor, architect, landscape architect and/or engineer's name, address and other pertinent information.
A. 
Such signs shall not exceed twelve (12) square feet and shall be set back behind the property line.
B. 
Such a sign may be maintained on the building or property for the interim of construction and not more than thirty (30) days following the issuance of a use and occupancy certificate or completion of said construction.
[Amended STM 4-6-1993, Art. 4, approved 7-16-1993; STM 4-6-1993, Art. 5, approved 7-16-1993; AFTM 11-30-2007, Art. 37, approved 2-11-2008]
For sale, rent, lease or construction: an on-premises sign advertising the property being sold, leased, rented or constructed, including new construction or renovation.
A. 
Such sign shall not exceed six (6) square feet.
B. 
Such signs shall advertise only the property on which the sign is located, except as provided for in § 184-32D.
C. 
A maximum of two (2) such signs may be maintained on any property being sold, leased, rented, built or renovated, and they shall be removed by the owner or agent within three (3) days of sale, lease, rent or completion of work.
Freestanding: a self-supporting sign not attached to any building, wall or fence but in a fixed location. This does not include movable, portable or mobile type signs.
A. 
Dimensional standards for freestanding signs in different zoning districts, according to use, are specified in the table below:
[Amended AFTM 11-13-2007, Art. 38, approved 2-11-2008]
Business, Industrial, Public Use and Marine Districts
All Other Districts
Dimension
All Permitted Uses
Shopping Center
Shopping Mall
Residential Uses
Community Service Uses
Height, maximum feet
18
18
18
8
12
Area, including all outward side of signs, maximum (square feet)
16
40
100
2
16
Ground clearance, minimum (feet)2
7
7
7
4
7
Notes:
1.
In all other districts, each premises on which there exists or is permitted any business activity, including agriculture, horticulture and floriculture (other than home occupation), duly authorized by special permit, variance or exception under Chapter 240, Zoning, shall be allowed to use the business and industrial use column of this table; however:
a.
Commercial accommodations with sleeping accommodations for five (5) to twenty (20) guests may have a maximum sign area of eight (8) square feet.
b.
Commercial accommodations with sleeping accommodations for less than five (5) guests shall may have a maximum sign area of four (4) square feet.
2.
Exception: The sign may be constructed with less than the minimum ground clearance if there is adequate visibility for vehicles and adequate protection for pedestrian safety.
3.
For permitted uses, a multitenant building with two (2) commercial tenants can have eight square feet for each tenant for a sixteen-square-foot sign. A multitenant building with three (3) commercial tenants can have eight square feet for each tenant for a twenty-four square foot sign. A multitenant building with four (4) commercial tenants can have eight square feet for each tenant for a thirty-two-square-foot sign.
[Added STM 4-6-1993, Art. 6, approved 7-16-1993; amended AFTM 11-15-1999, Art. 73, approved 3-22-2002]
4.
Residential development signs under "All Other Districts" shall be no larger than 12 square feet for developments of 10 lots or more.
[Added AFTM 11-17-1998, Art. 64, approved 2-25-1999]
B. 
Attachments, number of sides, more than one (1) sign, directory and gas-price signs.
(1) 
Freestanding signs and/or their supports shall not have any attachments of additional signs or banners (i.e., credit card, auto clubs, open, rates, pool, air conditioned, television, menus, live entertainment, special events, temporary promotions, etc.). Such information shall be incorporated within the main sign itself. However, this shall not prohibit multiple or ladder signs as permitted in § 184-31. Exception: Commercial accommodations may have one (1) "(no) vacancy" sign attached (to the freestanding sign), with a maximum of two (2) square feet in area.
(2) 
Freestanding signs over six (6) feet high may have no more than two (2) sides; those less than six (6) feet high may have three (3) or four (4) sides.
(3) 
Only one (1) freestanding sign is allowed per parcel of land upon which there exists a permitted business(es), except that a lot with frontage on two (2) streets, having three hundred (300) feet or more of total street frontage, may have two (2) freestanding signs, one (1) for each street, not less than one hundred seventy-five (175) feet apart. A lot with frontage on more than one (1) street, which is not continuous frontage, may have one (1) additional sign for each driveway entrance. However, only one (1) sign may exceed sixteen (16) square feet in total area, if allowed.
(4) 
In addition to the above, freestanding directory signs for properties containing nine (9) or more businesses may be erected in accordance with §§ 184-31D and 184-13C.
(5) 
In addition to the above, retail businesses selling automotive fuel may have one (1) additional freestanding sign which only indicates the price of motor fuel only. The maximum size shall be twelve (12) square feet with no additional advertising on the same sign or supports.
A. 
Signs shall be illuminated only with steady, stationary, shielded light sources directed solely onto the sign without causing glare.
B. 
Internal illumination is permitted for up to forty (40) square feet of area for any sign, except that no internal illumination is permitted for residential and/or home occupation signs and for all signs in the Historic Districts other than time-and-temperature signs, Residential Districts and Agricultural Districts, regardless of the use of the property. In no case shall internally illuminated signs cause a glare.
C. 
Neon window signs may be permitted as in § 184-38.
D. 
Gas-filled light tubes shall be allowed for indirect illumination and when placed in such a manner that the tubes are not exposed to view from any point along the public roadway or sidewalk.
Individual letters or symbols: these may be attached to an awning, marquee, building surface, wall or signboard.
A. 
Letters or symbols shall not project more than twelve (12) inches from the building surface.
B. 
Letters or symbols shall have an aggregate area (per § 184-18) not exceeding one and five-tenths (1.5) square feet for each horizontal foot of building face parallel to a street line or ten percent (10%) of the wall area to which they are affixed, whichever is less. When a lot fronts on more than one (1) street, the aggregate sign area facing each street frontage shall be calculated separately. See § 184-37D.
C. 
See also § 184-37, Wall and roof signs.
Landmark sign: an older sign of artistic or historic merit, uniqueness or extraordinary significance to the Town as identified by the Falmouth Historical District Commission. The character of such signs warrants their preservation in original condition or their restoration.
Marquee sign: a sign painted on, attached to or consisting of interchangeable copy on a permanent overhanging shelter which projects from the face of a building.
A. 
Such signs may be painted on or attached flat against the surface of but not extended beyond or be attached to the underside of the overhang.
B. 
Letters or symbols shall not exceed twelve (12) inches high.
C. 
A minimum clearance of ten (10) feet above the sidewalk level must be allowed for pedestrian clearance.
Movable, portable or mobile signs are not permitted in any district, except as follows:
A. 
Flags.
(1) 
Except during national holidays, a maximum of two (2) governmental flags are permitted, and one (1) additional nongovernmental flag with a maximum size of fifteen (15) square feet [i.e., three by five (3 x 5) feet] is permitted for each business. Any flag with words advertising a business shall be considered a sign.
[Amended AFTM 11-15-2010, Art. 47, approved 12-13-2010]
(2) 
Nautical signal flags attached to a yard arm from a single flagpole are exempt.
B. 
Pennants. Exception is granted for pennants and similar devices intended for charitable or civic event purposes only.
C. 
Special events.
[Amended AFTM 11-8-2004, Art. 19, approved 12-30-2004]
(1) 
Special events or promotions for thirty (30) days. A business or community service may have one (1) movable, portable or mobile banner or sign on its premises, not to exceed sixteen (16) square feet, not more than two (2) times nor more than a total of thirty (30) days per calendar year, in addition to other permitted signs. Such signs shall be required to have permits, but permit fees shall be waived.
(2) 
Special events or promotions for seven (7) days. A business or community service may have one (1) moveable, portable or mobile banner or sign on its premises not to exceed thirty-two (32) square feet for a period not to exceed seven (7) days, not more than two (2) times per calendar year, in addition to other permitted signs. Bunting, pennants and flags will be permitted during this time period. Balloons and other air-filled devices shall not exceed twelve (12) inches in diameter. A total of three (3) off-premises signs not exceeding six (6) square feet each are permitted. Such signs shall be required to have permits, but permit fees shall be waived.
[Added AFTM 11-8-2004, Art. 19, approved 12-30-2004]
D. 
Sandwich board signs. A business or community service may have one (1) sandwich board sign not to exceed eight (8) square feet in area on each side.
[Added ASTM 4-7-1997, Art. 38, approved 6-27-1997]
(1) 
Use of signs.
[Amended AFTM 11-15-2010, Art. 48, approved 12-13-2010]
(a) 
The sign shall advertise perishable goods for sale only, such as food goods or a menu.
(b) 
For any business in its first year of operation, the sign may be used in the absence of a multi-tenant or freestanding sign. Such signs may be used for a maximum continuous four-month period.
(2) 
It shall be placed only within fifteen (15) feet of the main building entrance to the business. The sign must be of a shape to conform with the space it will occupy outside of the business and it may not block pedestrian traffic on any sidewalk. The sign must be brought in at the close of business each day.
[Amended AFTM 11-17-1998, Art. 64, approved 2-25-1999]
A multiple or ladder sign may be erected to advertise several occupants of the same building or building complex.
A. 
The display board shall be of an integrated and uniform design and colors.
B. 
The maximum allowable dimensions permitted for a sign that is located within the minimum building setbacks allowed under Chapter 240, Zoning, shall be in accordance with the table in § 184-25A. The sign with the name of the building or office park and all horizontal crosspiece signs shall be included within the maximum allowable sign dimensions.
C. 
One (1) sign, allowable under Subsection B, is permitted for each street frontage in lieu of the freestanding sign allowed under § 184-25.
D. 
Signs located beyond the minimum building setbacks are permitted in addition to the signs permitted above in Subsections A and B for properties containing nine (9) or more businesses; however, the maximum sign area permitted is eight (8) square feet for the sign bearing the name of the building or office park and two (2) square feet for the name of each business or office located there. There shall be no limit on the number of such signs erected since they are primarily for informational and directional purposes.
A. 
Informational and directional signs containing no advertising are permitted to direct traffic flow, indicate parking space, identify points of interest or provide other essential information to guide vehicular or pedestrian traffic flow and may be erected by the Town of Falmouth Department of Public Works as a matter of right or by others with a license from the Board of Selectmen.
B. 
Off-premises signs as permitted above in Subsection A shall not be larger than two (2) square feet in area and must be freestanding.
C. 
Off-premises directory boards and/or informational and directional signs, for the purpose of locating businesses, may contain identification signs not larger than two (2) square feet for each business and may be permitted along public ways if a license is granted by the Board of Selectmen after complying with § 184-12. The identification signs may be erected below one (1) sign that may not exceed eight (8) square feet.
D. 
Off-premise directional signs that do not restrict visibility, not larger than six (6) square feet, may be displayed on a public or private way for a maximum of eighteen (18) hours for such one-day events as yard sales, open houses, road races, etc. These signs may be erected as a matter of right without the necessity of a license or a sign permit.
A. 
Painted wall signs are not permitted.
B. 
No sign shall be painted on any roof surface.
[Amended AFTM 11-17-1998, Art. 64, approved 2-25-1999]
Political signs: a sign designated to influence the action of voters for the passage or defeat of a measure, or the election of a candidate to a public office at a national, state or other local election.
A. 
Such signs are permitted on private property if they are stationary, unlighted and temporary.
B. 
Such signs may not exceed six (6) square feet.
[Amended ASTM 4-7-1997, Art. 37, approved 6-27-1997]
One (1) projecting sign is allowed for each business property in lieu of a freestanding sign.
A. 
The sign must not exceed six (6) square feet in area.
B. 
The bottom of such signs when placed over a pedestrian way must be ten (10) feet above such way.
C. 
The sign will not have interchangeable letters nor be internally illuminated.
D. 
All projecting signs must be reviewed by the Design Review Committee for any recommendations.
Public service sign: a sign located for the purpose of public information, providing directions towards or indication of use not readily visible from the street (e.g., rest rooms, telephone, gas station pump heads, etc.); signs prohibiting trespass, hunting and the like, and signs warning of danger, such as "High Voltage"; street name signs, and signs erected by the Town, County or commonwealth for the direction and control of traffic.
A. 
Such signs necessary for public safety and convenience shall not exceed two (2) square feet except for vehicular traffic control.
B. 
Such signs shall bear no advertising.
C. 
Such signs are not included in computing total sign area allowed by any part of this chapter.
Roof and wall signs are defined in § 184-3.
A. 
No part of a wall or roof sign, including the display surface, shall project more than fifteen (15) inches from the surface of a building at which point the sign is attached.
B. 
Such sign shall not obscure architectural features of the building, not limited to features such as arches, sills, moulding, cornices and transoms.
C. 
Such sign shall not extend above the highest point of the roof, or parapet if one exists, nor beyond the ends of the wall to which it is attached.
D. 
For walls up to fifty (50) feet in length, wall signs and roof signs above such walls, shall have a total area not exceeding one (1.0) square foot for each horizontal foot of the building face parallel to a street line. For walls between fifty (50) feet and one hundred (100) feet in length, wall signs and roof signs above such walls, shall have a total area not exceeding five percent (5%) of the wall length over fifty (50) feet times ten (10) plus fifty (50) square feet. The following chart may be used to calculate the allowable square footage of the signs. Wall and roof signs shall have a maximum area allowed of seventy-five (75) square feet. The area of window signs shall be deducted per § 184-38B. For walls facing a street, parking lot for the business or water, allowable roof or wall signage shall be calculated as follows: one square foot for each linear foot of contiguous wall or roof, up to 50 square feet for 50 linear feet of the wall; for walls or roofs, between 50 feet and 100 feet additional signage of 1/2 square foot for each linear foot up to a maximum signage area of 75 square feet is allowed. A wall or roof signage calculator is incorporated herein.
[Amended ASTM 4-7-1997, Art. 39, approved 6-27-1997; AFTM 11-8-2004, Art. 20, approved 12-30-2004; AFTM 11-15-2010, Art. 49, approved 12-13-2010]
Wall or Roof Signage Calculator
Length of wall (linear feet)
10
20
30
40
50
60
70
80
90
100
Area of sign (square feet)
10
20
30
40
50
55
60
65
70
75 *max
E. 
A roof sign may be used in place of a wall sign.
F. 
Where two (2) or more wall or roof signs are affixed to one (1) wall or roof, the gross sign area shall be the sum total area of all signs.
G. 
Wall or roof signs shall not extend higher than the highest point of the roof or top of the parapet wall of the principal building.
Window and neon signs: See definition of "window sign" in § 184-3.
A. 
Window signs shall not exceed more than twenty-five percent (25%) of the total window area of the wall of each business facing each street or parking lot in which they are displayed.
B. 
The area of such sign(s) in excess of two (2) square feet in area shall be deducted from the total area allowed for wall signs in § 184-37.
C. 
A maximum of two (2) (window) neon signs may be permitted per business.