[HISTORY: Adopted by the Town Board of the Town of Orangetown 3-23-2021 by L.L. No. 2-2021. Amendments noted where applicable.]
This chapter shall hereafter be known and cited as the "Sign Law of the Town of Orangetown."
The intent and purpose of these regulations is to establish a reasonable framework for signage that recognizes the rights of citizens to exercise free speech and facilitates communication, at the same time recognizing the need to protect the safety and welfare of the public, maintain attractive appearance in the community, and allow adequate business identification. It is the further intent of these regulations to maintain a balance between the commercial needs of business enterprises and their visual impact on residents and visitors of the Town. To these ends, the regulations seek to ensure that all signs within the Town of Orangetown:
A. 
Are compatible with their surroundings and consistent with the objectives of proper design and zoning considerations.
B. 
Allow and promote optimum conditions for meeting the sign user's rights and needs while at the same time promoting an attractive environment desired by the general public.
C. 
Are designed, constructed, installed, and maintained in such a manner that they do not endanger public safety or traffic safety.
D. 
Are visible and legible in terms of the message they are intended to convey.
A. 
No person, including any owner, lessee, or other occupant of any premises, shall erect, construct or display, or permit the erection, construction, or display of any sign within the Town of Orangetown, other than in accordance with the provisions of this chapter.
B. 
Amortization. A sign not complying with this chapter, but in place legally on or before the effective date of this chapter, shall be removed, or brought into compliance with this chapter, by January 1, 2024. Signs that were not placed legally represent a continuing violation and shall be removed immediately. Temporary signs shall not be amortized and must adhere to the requirements of this chapter upon the effective date of this local law.
C. 
Continuance. A nonconforming sign may be continued during the amortization period if it is maintained in good condition. It shall not, however, be replaced by another nonconforming sign. Change in copy, design, colors or materials constitute a nonpermitted replacement. Such sign may not be structurally altered so as to prolong the life of the sign. Additionally, nonconforming signs may not be reestablished after damage or destruction if the Building Inspector determines that the estimated cost of reconstruction exceeds 50% of the estimated replacement cost.
As used in this chapter, the following terms shall have the meanings indicated:
BANNER or PENNANT
Any cloth, bunting, plastic, paper, or similar nonrigid material used for advertising purposes attached to any structure, staff, pole, line, or other framing.
BILLBOARD
A permanent off-premises outdoor advertising sign erected, maintained or used for the purpose of commercial or noncommercial messages. EV charging/display kiosks in compliance with § 31C-8 below and gas station pump display monitors in compliance with § 31C-9 below shall not be considered billboards.
[Amended 4-12-2022 by L.L. No. 1-2022]
BRACKET SIGN
A sign having a size no larger than six square feet, mounted on the ground using one or more posts.
ELECTRIC VEHICLE ("EV") CHARGING/DISPLAY KIOSK
A combined electric vehicle charging kiosk with internally illuminated LED or other digital display.
[Added 4-12-2022 by L.L. No. 1-2022]
GAS STATION PUMP DISPLAY MONITOR
A monitor, video screen or other digital display panel that is a part of or attached to a gasoline service station pump.
[Added 4-12-2022 by L.L. No. 1-2022]
HEIGHT OF SIGN
The vertical distance from the uppermost point used in measuring the area of a sign to the average grade immediately below and adjoining the sign.
SIGN
Any announcement, declaration, demonstration, billboard display, illustration, symbol, token, figure, device, design, banner, image or insignia used to promote or advertise the interests of any person, group of persons, company, corporation, service or product when the same is placed, erected, attached, painted or printed where it may be viewed from the outside of any structure on the premises where placed. The display of merchandise and products inside a building and located at least two feet from a window shall not be considered a sign.
SIGN AREA
The area within the outside perimeter of all faces of a sign, including all decorations or the entire sign, if portable, but excluding supports, if any, unless the same are illuminated. In computing "sign area," the area of all faces of a sign shall be counted, except that the "area of a double-faced sign" shall be computed by computing the area of one side thereof. Where any neon tube, string or incandescent lights or similar device is utilized, the "sign area" shall be the area within the maximum length and total height of the lettering or device.
SIGN WALL AREA
The area of a building wall below 30 feet abutting on a street, including windows and doors.
SIGN, ADVERTISING
A sign that directs attention to a business, commodity, service, entertainment or attraction conducted, sold, offered or existing elsewhere than upon the same lot where such sign is displayed or only incidentally upon such lot. EV charging/display kiosks in compliance with § 31C-8 below and gas station pump display monitors in compliance with § 31C-9 below shall not be considered advertising signs.
[Amended 4-12-2022 by L.L. No. 1-2022]
SIGN, ANIMATED
Any sign that uses movement or a change of lighting to depict action or create a special effect or scene.
SIGN, BUSINESS
A sign which directs attention to a business, commodity, service, entertainment or attraction conducted, sold or offered upon the same lot where sign is displayed. A "For Sale" or "To Let" sign related to the lot on which it is displayed shall be deemed to be a "business sign."
SIGN, DIGITAL
An exterior computer-programmable sign capable of displaying words, symbols, figures or pictures images that can be altered or rearranged by remote or automatic without altering the face or surface of the sign. Typically, these signs utilize LEDs (or light-emitting diodes), plasma or LCD technology to produce the character and graphic of the display.
SIGN, WINDOW
Any sign, picture, symbol or combination thereof designed to communicate information that is placed inside a window or upon the window panes or glass and is visible from the exterior of the window. An interior sign, including those on blinds and curtains, that faces a window exposed to public view that is located within three feet of the window is considered a window sign for the purpose of calculating the total area of all window signs.
TEMPORARY SIGN
Any sign intended to be displayed for a limited period of time and capable of being viewed from any public right-of-way, parking area or neighboring property. Banners, pennants, bunting, streamers and similar devices shall be considered temporary signs.
A. 
The number and size of accessory signs for each zoning district is provided in Chapter 43, Zoning, Use Tables, Column 5.
B. 
The respective land use boards of the Town of Orangetown have authority under various Code provisions to review and approve signage relating to land use applications. When the land use boards are considering the appropriateness of signage, they shall be guided by the provisions of this chapter.
C. 
The signs, devices and installations listed below are prohibited anywhere in the Town of Orangetown.
(1) 
Flashing, moving, animated, digital (except time, date or temperature or, for gas stations, price), or fluttering signs (Fire departments, school districts, governmental entities, religious institutions, and civic organizations such as the Rotary Club, Lions Club or Chambers of Commerce are exempt from this prohibition). EV charging/display kiosks in compliance with § 31C-8 below and gas station pump display monitors in compliance with § 31C-9 below are also exempt from this prohibition.
[Amended 4-12-2022 by L.L. No. 1-2022]
(2) 
Signs that emit smoke, visible vapors or particles, sound or odor.
(3) 
Signs of such design and location that they interfere with, compete for attention with or may be mistaken for a traffic signal.
(4) 
Billboards.
(5) 
Signs that are displayed in such a manner as to be hazardous to traffic.
(6) 
Window and door signs that exceed 15% of the glass area.
(7) 
Signs that are painted, pasted, printed on or hung from any wall, facade, roof, window, door, curbstone, flagstone, pavement or any portion of any sidewalk or street except house numbers, traffic control signs, and other signs specifically authorized by Town Code.
(8) 
Except as otherwise permitted in this chapter, signs which are not accessory to a use located on the premises.
(9) 
Highly reflective glass or fluorescent paint.
(10) 
Any sign erected, constructed, or maintained above the primary roof or roof peak of a building.
(11) 
Internally lit "can" or cabinet signs with transparent backgrounds.
(12) 
Inflatable signs or devices.
(13) 
Temporary signs that have a maximum total sign area of over 32 square feet or exceed 10 feet in height or width.
(14) 
Signs attached to utility or light poles (other than for utility identification purposes), trees, fences, traffic signs, and street markers.
D. 
No sign, other than signs placed by agencies of the government, shall be placed on any public property, parkland, highway or right-of-way. Any signage so placed may be removed by the Town without notice.
E. 
No sign shall be placed on any private property without the consent of the owner thereof.
F. 
No sign shall be erected at the intersection of any streets in such a manner as to obstruct free and clear vision; or at any location where by reason of the position, shape or color it may interfere with, obstruct the view of, or be confused with any authorized traffic sign, signal or device, or which makes use of the words "STOP," "LOOK," "DRIVE-IN," "DANGER," or any other word, phase, symbol or character in such manner as to interfere with, mislead or confuse traffic. This shall not prohibit signs in private parking lots as directed by the Planning Board.
G. 
No sign shall be erected, relocated or maintained so as to prevent free ingress to or egress from any door, window or fire escape.
H. 
Sign lighting. Illuminated signs may be directly or indirectly lighted, provided that they comply with the following standards:
(1) 
Illumination of directly illuminated signs shall be of the diffused lighting type.
(2) 
Indirectly illuminated signs with external spot- or flood-lighting must be arranged such that the light source is directed away from passersby. The light source must be directed against the sign such that it does not shine into adjacent property or cause glare for motorists and pedestrians.
(3) 
Floodlights or spotlights used for the illumination of signs, whether such lights are attached to or separate from the building, shall not project light beyond the sign. Gooseneck reflectors and lights shall be permitted, provided that the reflectors shall be provided with proper glass lenses concentrating the illumination upon the area of the sign so as to prevent glare upon the street or adjacent property.
(4) 
All lighting in connection with signs shall be extinguished by 11:00 p.m. prevailing time, or at the close of business or activity services by said signs or lights; provided, however, that the Building Inspector may authorize exterior lighting at additional hours to assist in the protection of properties which otherwise may be subject to this section when so recommended by the Chief of Police of the Town of Orangetown.
Town of Orangetown land use boards, when considering the appropriateness of signs, shall consider the following matters, not relating to content:
A. 
Regulations relating to sign size, number of signs, and minimum setback standards are contained in Column 5 of the Table of General Use Regulations for each zoning district.
B. 
All signs should be architecturally integrated with their surroundings in terms of size, shape, color, texture and lighting so that they are complementary to the overall design of the building.
C. 
Signs should reflect the character of the building and its use.
D. 
Signs should respect the context of the building's location and the overall character of the area.
E. 
Signs should complement the primary design elements of unique architectural features of buildings.
F. 
Signs should not cover or obscure important architectural features of the building.
G. 
Primary signs should contain only the name of the business and/or its logo or the address.
H. 
The colors and lettering styles should complement the building facade.
I. 
The design and alignment of signs on multiple use buildings should complement each other such that a unified appearance is achieved.
J. 
The size of letters and graphics should be no larger than what is necessary to display a legible and aesthetic text.
In all zoning districts, temporary signs are authorized as follows:
A. 
Bracket signs with a maximum total sign area of six square feet are authorized without set back limitations.
B. 
Temporary signs that have a maximum total sign area of 32 square feet or less.
C. 
Temporary signs shall not exceed 10 feet in height or width.
D. 
All temporary signs that are not bracket signs must have a setback from the designated street line of a minimum of five feet.
E. 
All temporary signs shall be removed within 90 days of their initial placement and may not be re-posted for a period of 60 days.
[Added 4-12-2022 by L.L. No. 1-2022[1]]
EV charging/display kiosks are authorized in CC, CO, CS, LI, LIO, LO and OP zones, subject to the following conditions:
A. 
There shall be a maximum of two EV charging/display kiosks per property.
B. 
EV charging/display kiosks shall not exceed 22.5 square feet in size and 7.5 feet in height.
C. 
EV charging/display kiosks display screen shall not exceed nine square feet in size.
D. 
EV charging/display kiosks shall be equipped with an auto-dimming feature.
E. 
EV charging/display kiosks shall limit content-refresh rates to no more than every eight seconds.
F. 
EV charging/display kiosks shall be located within 100 feet of the front facade of the business building on the site.
G. 
EV charging/display kiosks shall be set back a minimum of 70 feet from a public right-of-way or property line.
[1]
Editor's Note: Pursuant to this local law, former §§ 31C-8 and 31C-9 were renumbered as §§ 31C-10 and 31C-11, respectively.
[Added 4-12-2022 by L.L. No. 1-2022]
Gasoline service stations in compliance with the conditional use standards contained in § 8.6 of the Orangetown Zoning Code[1] may install and utilize one gas station pump display monitor per pump. Such gas pump display monitors shall not exceed four square feet in size.
[1]
Editor's Note: See Ch. 43, Zoning.
A. 
Administration. This chapter shall be administered by the Building Inspector of the Town of Orangetown, who shall be responsible for the inspection, investigation and pursuit of compliance through enforcement of all the provisions of this chapter.
B. 
Enforcement.
(1) 
The Building Inspector, his or her subordinates, and Town officials with code enforcement authority shall enforce all provisions of this chapter and are empowered to cause any sign, place or premises to be inspected and to order in writing the remedying of any condition found to exist in violation of any provision of this chapter.
(2) 
All written notices issued shall be by first-class mail and shall be posted on the premises in full view, or by certified mail, return receipt requested, to the last known address of an owner, tenant, lessee or other cited person or business entity.
(3) 
For the purposes of any prosecution pursuant to this chapter, it shall be presumed that the owner, tenant, lessee, agent, property manager, sign company, contractor or any other person involved with the building where a violation of this chapter has been committed or exists is subject to penalties in accordance with the provisions of this chapter.
(4) 
Any sign placed on Town property or in a Town right-of-way in violation of this chapter may be removed by the Town without notice to the owner of the sign. The cost of such removal may be charged to the owner of the sign and the person responsible for placing the sign.
C. 
Penalties. Any person, firm or corporation who shall violate any of the provisions of this chapter shall be punishable by a penalty as set forth in Chapter 41A of this Code, as well as being required to pay for the reimbursement of costs to the Town associated with removal of the sign.
The phrases, clauses, sentences, paragraphs, and subsections of this chapter are severable, and if any phrase, clause, sentence, paragraph, or subsection of this chapter shall be declared unconstitutional or otherwise unlawful by the valid judgment, decree, injunction or order of a court of competent jurisdiction, such ruling shall not affect any of the remaining phrases, clauses, sentences, paragraphs, and subsections of this chapter.