Reference: § 320-214B(2)(j).
A. 
Purpose. It is the intent of this article to establish architectural requirements to enhance the visual and aesthetic character along major corridors within Greenville.
B. 
Applicability. The provisions of this article shall apply to developments requiring a building permit for permitted uses and special exception uses in the NC, GC, INST, IND, AD, R3 and R4 Districts and any development allowed as a special exception considered a commercial/industrial/business use in the AGD-FP, AGD, RR, R1 and R2 Districts to parcels abutting the rights-of-way of CTH CA, CB, and GV; and STH 15, STH 76 from Everglade Road to STH 96, STH 96 from Mayflower Road to Julius Drive, including any parcel lying within 500 feet beyond the rights-of-way of the above-named roads.
C. 
Architectural design and materials.
(1) 
Architectural design plan submittals. Color and black and white architectural design plans (to scale) shall be submitted. They shall include all building elevations with dimensions, entrances, architectural features, and building materials and colors.
(2) 
General. Building design shall complement the building site and be compatible with existing or permissible adjacent or surrounding buildings and development. Building design shall be compatible with existing and proposed adjacent routes of circulation for vehicles and pedestrians. Building and site design shall be consistent with the Comprehensive Plan and 2020 Sub Area Plan.
(3) 
Building materials. Any exterior building wall visible from a street shall be constructed of one or a combination of the following materials:
(a) 
Clay or masonry brick.
(b) 
Customized concrete masonry with striated, scored, or broken-faced brick-type units (sealed) with color consistent with the theme design.
(c) 
Poured-in-place and tilt-up, or precast concrete walls shall have a finish of stone, a texture, or a coating.
(d) 
Natural stone.
(e) 
At a minimum, industrial buildings shall be constructed having the lower 1/3 of the structure being of architectural masonry, architectural composite aluminum or steel panels, glass, or a combination of these materials. EFIs shall not be allowed on the bottom three feet of a building or more than 25% of a building elevation.
(f) 
All roof drains of a structure must be integral to the design and nonapparent.
(g) 
In the design of buildings or clusters of buildings, developers should orient projects so the side(s) facing a street and/or highway stated within the Overlay District shall form the front of the project. Where buildings facing a street and/or highway stated within the Overlay District are not feasible due to the location of access roads and other site constraints, the project should be oriented and designed in such a manner to convey the design intent.
(h) 
Accessory structures shall be of comparable design and building materials as the principal structure.
(i) 
Where additions are proposed for buildings constructed prior to the effective date of this chapter and such buildings do not comply with the standards in this section, the entire building (addition and existing building) shall comply with the architectural design standards unless an exception is granted by the Board.
(j) 
Exceptions to the building architecture standards set forth in this section may be granted by the Board for structures of comparable design and building materials.
(4) 
Walls. No building shall have long expanses of uniform and flat walls. Reasonable articulation of building facades shall be provided by using offsets, recesses and/or projections, changes in plane, changes in height, windows, awnings, arcades and/or colonnades. The use of awnings shall be limited to the above windows and entrances. Awnings shall be attached to a vertical wall.
(5) 
Roofs. No buildings shall have long expanses of uniform roof planes. Reasonable articulation of rooflines shall be provided by using a pitched roof, a partial roof, or parapet walls of varying heights, dormers, overhangs, arches, stepped roofs, gables, or other similar devices. All flat roofs shall be screened with parapets on all sides of the building. If no rooftop equipment exists, the parapet shall be a minimum of 18 inches high. All parapets shall feature cornice treatments and shall provide a cap to demonstrate the upper edge is the top of the building.
(6) 
Roof equipment. The placement of rooftop mechanical equipment is encouraged. If roof-mounted mechanical equipment is necessary, it shall be screened from view. Acceptable screening shall be accomplished by raising the parapet on all sides of the buildings to be as high as the equipment, or a secondary roof screening system that encloses groups of units. Screens shall be aesthetically incorporated into the design of the building and have materials compatible with the building. In no case shall wooden or vinyl fences, or chain-link fencing with slats be used as rooftop equipment screens.
(7) 
Shipping and receiving docks. Shipping and receiving docks shall be located and/or screened in a manner so that the docks are not visible to passing motorists.
(8) 
Entrances. Entrances shall be designed with one or more of the following: canopy, overhang, or arch above the entrance; recess or projection in the building facade surrounding the entrances; or peaked roof or raised parapet structure over the door.