It is the intent and purpose of this chapter to:
A. 
Guide the appropriate development of lands in the municipality, maintain its present character and stability and promote its beneficial development.
B. 
Provide rules, regulations and procedures to guide the appropriate development of lands within the municipality in a manner which will promote the public health, safety, morals and general welfare.
C. 
Encourage the location and design of streets and roadways which will promote the free flow of traffic while discouraging the location of such facilities and routes which will result in congestion.
D. 
Promote a desirable visual environment through creative development techniques and good civic design and arrangements.
E. 
Promote the conservation of open space and valuable natural resources and to prevent degradation of the environment through improper use of land.
F. 
Encourage coordination of various public and private procedures and activities shaping land development with a view of lessening the cost of such development and to the more efficient use of land.