[HISTORY: Adopted by the Board of Trustees of the Village of Great Neck Plaza 4-18-1955 as Ord. No. 51. Amendments noted where applicable.]
The following words and terms as used in this chapter, respectively, shall be deemed to mean and be construed as follows:
- A license issued pursuant to this chapter.
- Any person to whom a license has been issued pursuant to this chapter.
- PUBLISHED, PUBLISHING, ADVERTISEMENT AND ADVERTISING
- Include any and all means of conveying to the public notice of sale or notice of intention to conduct a sale, whether by word of mouth, by newspaper advertisement, by magazine advertisement, by handbill, by written notice, by printed notice, by printed display, by billboard display, by poster, by radio announcement and by any and all means including oral, written or printed.
- The sale or an offer to sell to the public goods, wares and merchandise of any and all kinds and descriptions on hand and in stock in connection with a declared purpose, as set forth by advertising, on the part of the seller that such sale is anticipatory to the termination, closing, liquidation, revision, windup, discontinuance, conclusion or abandonment of the business in connection with such sale. It shall also include any "sale" advertised to be a fire sale, adjustment sale, creditor's sale, trustee's sale, liquidation sale, reorganization sale, alteration sale, executor's sale, administrator's sale, insolvent sale, creditor's committee sale, forced-out-of-business sale, removal sale and any and all "sales" advertised in such manner as to reasonably convey to the public that, upon the disposal of the stock of goods on hand, the business will cease and be discontinued.
The Mayor is hereby authorized and empowered to supervise and regulate sales or special sales defined herein and to issue appropriate license or licenses therefor. Such license or licenses shall be issued in the discretion of the Mayor upon the written application, in a form approved by the Mayor, and verified by the person who or by an officer of the corporation which intends to conduct such sale. Such application shall contain a description of the place where such sale is to be held, the nature of the occupancy, whether by lease or sublease, the effective date of termination of such occupancy and the means to be employed in publishing such sale, together with the proposed language content of any advertisements. Such application shall further contain, as part thereof, an itemized list of the goods, wares and merchandise to be offered for sale, the place where such stock was purchased or acquired and, if not purchased, the manner of such acquisition. Such application shall contain any additional information as the Mayor may require. If the Mayor is satisfied as to the truth of the statement contained in such application and as to the form and content of the advertising to be used in connection with such sale, he may then issue a license, permitting the publication and conduct of such sale. Such license shall be for a period not exceeding 30 days, except that, upon satisfactory proof by the licensee that the stock itemized in the original application has not been disposed of, the Mayor may renew such license for an additional thirty-day period, upon payment of the prescribed renewal fee. Such proof for a renewal license shall be furnished in a form to be issued by the Mayor. Said renewal application shall contain an itemized list of stock on hand, and the same shall be verified by the applicant. The Mayor, if satisfied as to the truth of the statements therein contained, may issue a renewal license for a period not exceeding 30 days; provided, however, that not more than three such renewals shall be granted for any such sale for the same location, within the period of one year from the date of issuance of the first license.
The Mayor is further empowered to make such rules and regulations for the conduct and advertisement of such sale or special sale as, in his opinion, will serve to prevent deception and to protect the public.
Upon filing an original application or a renewal application for a license to advertise and conduct a sale or special sale, as hereinbefore defined, the applicant shall pay to the Village Clerk a fee of the sum of $50.
Upon commencement of any sale, as herein defined, the license issued by the Mayor shall be prominently displayed near the entrance to the premises. A duplicate original of the application and stock list, pursuant to which such license was issued, shall at all times be available to the Mayor. All advertisements or advertising and the language contained therein shall be in accordance with the purpose of the sale as stated in the application pursuant to which a license was issued, and the wording of such advertisements shall not vary from the wording as indicated in the application. Such advertising shall in no matter or form whatsoever, either directly or indirectly, indicate that such sale is held with the approval of the Mayor. Such advertising shall contain a statement in these words and no other: "Sale held pursuant to Permit No. ... of the Village of Great Neck Plaza, granted the ... day of .......," and in such blank spaces shall be indicated the permit number and the requisite dates.
The provisions of this chapter shall not apply to or affect the following persons:
Any person violating any of the provisions of this chapter shall be punishable by a fine not exceeding $250 or be liable to imprisonment for a period not exceeding 15 days, or by both such fine and imprisonment, for each day of the continuation of each offense.