The title of this article shall be the "Historic District Sign Law of the City of Gloversville."
It is hereby declared to be City policy that the protection, enhancement and perpetuation of historic buildings in the Gloversville historic districts is necessary to promote the economic, cultural, educational and general welfare of the public. Included therein is the regulation of signage placed within the historic districts and adjacent areas so that signage placed therein is harmonious with the overall character of the districts.
This article applies to all new signs, or to any substantial change in an existing sign, placed within the Downtown Historic District, the Downtown Historic District Buffer Zone or the Kingsboro Historic District of this City, for business or other purposes, as designated on maps filed with the City Clerk's office.
A permit shall be required before construction, modification or placement of any sign not advertising a special event. A permit application must be approved by the Historic Preservation Review Board prior to a permit being issued by the Building Inspector. Persons desiring a permit shall submit an application to the Building Inspector who shall immediately refer the application to the Historic Preservation Review Board for review, as follows:
A. 
Each application shall be accompanied by a drawing of the proposed sign showing the proposed placement of the sign. If the sign is to be placed upon a building, the drawing must include the facade of the building, showing the placement of the sign thereon.
B. 
The Board shall approve or disapprove all applications within 20 days of receipt by the Building Inspector. If disapproved, the reasons therefor shall be stated in writing.
C. 
Denial of permit.
(1) 
If a permit is denied, the applicant may request an opportunity to be heard before the Historic Preservation Review Board.
(2) 
A request for a hearing must be made within 30 days of denial of an application. The Historic District Review Board shall issue its decision within 10 days of the hearing.
(3) 
The hearing shall be held within 20 days of receipt by the Building Inspector of a request for a hearing.
D. 
Temporary signs advertising a special event of a duration of seven days or less, and placed not more than 50 days prior to the event advertised, are exempt from the permit process but must be removed within a ten-day period following the event advertised. Signs advertising that the real estate to which the sign is affixed is "for sale" shall be deemed exempt also but shall be limited to no more than one per parcel and no greater than six square feet.
E. 
No freestanding signs (that is, signs not attached to buildings), except exempt signs as described in Subsection D, shall be permitted.
The Board shall consider the following factors in reviewing permit applications.
A. 
Total signage shall not exceed 1 1/2 square feet per linear foot of the facade to which the proposed sign(s) is affixed. If not placed on a facade, total signage shall not exceed 32 square feet. Signage area will include permanent window signs, facade signs and hanging signs. Footage of hanging signs will be considered doubled if visible from both sides. The total of all visible sides of a hanging sign shall not exceed 32 square feet.
B. 
In evaluating the placement of the sign, the Board shall consider the original design and style, if such can be ascertained, of the facade of the building to which the sign is to be affixed. Signs should not obscure significant architectural features (for example: arches, transom panels, sills, moldings and cornices) of the building or adjacent buildings and should be proportionate to the volume of the facade.
C. 
No sign shall be placed on any building or property in the designated area for the purpose of advertising a business not located on the premises.
D. 
For a building with multiple business establishments with no entrance providing direct access to the business, but accessible by a common entrance, a single integrated sign is permissible if the design is otherwise consistent with these guidelines, but generally should not exceed 12 square feet. Small blade signs, maximum size nine inches by 24 inches, are allowed when grouped near entrance.
E. 
No signs, except window signs approved as set forth herein, shall be attached to the upper facade surfaces of a building (being designated as above the lower window ledges of the second floor). Business advertising located on upper wall surfaces is not appropriate or acceptable signage on historic buildings or in historic districts and shall not be permitted, except banners advertising civic and community events, limited to placement not more than 50 days prior to the event and removed within 10 days thereafter.
F. 
Signage on awnings or canopies is permissible if within the maximum area allowable under this article and approved as to color and design as set forth herein, if otherwise compatible with the facade to which it is to be attached. This type of signage is permitted on any floor.
G. 
The material, color, shape, illumination and design of the sign and its relationship to the site or building shall be considered to determine its appropriateness to and compatibility with the character of the historic district.
H. 
The Board shall also consider the criteria contained in the publication "Put Your Best Sign Forward," a copy of which shall be on file in the City Clerk's office.
The Historic Preservation Review Board shall be as described in § 166-3 of the Historic District Establishment Law[1] and shall have such jurisdiction and powers as described therein as applied to the provisions hereof.
[1]
Editor's Note: See Article I of this chapter.
The provisions of this article shall be administered by the person designated as the "Zoning Enforcement Officer of the City of Gloversville" as described in § 300-55 of Chapter 300, Zoning.
Any person violating any provision of this article may be punishable by a fine of not less than $50 nor more than $250 or imprisonment for a period not exceeding 15 days, or both.
Appeals from a determination of the Zoning Enforcement Officer or a denial of a permit after a hearing before the Historic Preservation Review Board shall be made in the same manner as set forth in Article XIII of Chapter 300, Zoning, using the same standards as utilized by the Historic Preservation Review Board and the Building Inspector, which shall have the jurisdiction and power as set forth therein to hear and review determinations under this article.
The historic districts and buffer zone shall be as illustrated and marked on the Kingsboro Historic District, City of Gloversville Historic District and Buffer Zone Maps filed in the City Clerk's office.