A violation of any of the provisions of this chapter shall be punishable as follows:
A. 
As provided in Article III, General Penalty, of Chapter 1 of the Code of the Village of Monticello; or
B. 
By a civil penalty not exceeding $350 for a first offense; for a conviction of a second offense, both of which were committed within a period of five years, by a civil penalty of not less than $350 nor more than $700; and upon conviction of a third or subsequent offense, all of which were committed within a period of five years, by a civil penalty of not less than $700 nor more than $1,000.