The following signs shall be prohibited within the Village of
Rothschild:
B. Flashing or moving signs. No sign shall be permitted which is animated
by means of flashing, blinking, or travelling lights. Signs with physically
moving components visible from the public right-of-way are not permitted.
Electronic reader boards with a changeable message are not subject
to this restriction.
D. Unscreened floodlighted signs. Reflection-illuminated signs whose
light source is positioned so that its light intensity is directly
visible from a public right-of-way or whose light source is visible
from residential property are prohibited. Any external light source
must be screened. The light source shall terminate at the sign surface.
E. Mobile and portable signs.
F. Vehicular signs; parking of advertising vehicles. No person shall
park any vehicle or trailer on a public right-of-way or public property
or on private property so as to be visible from a public right-of-way
which has attached thereto or located thereon any sign or advertising
device for the basic purpose of providing advertisement of products
or directing people to a business or activity located on the same
or other premises. This subsection is not intended to prohibit any
form of vehicular signage attached or lettered upon a motor vehicle
to identify the ownership or function of that vehicle, provided that
the vehicle is not parked in a conspicuous location so as to advertise
for the business.
G. Official traffic look-alike. No sign shall use any word, phrase,
symbol, shape, form, or character in such manner and location as to
interfere with moving traffic, including signs that incorporate typical
street-type and/or traffic-control-type signage designs and colors.
H. Unclassified signs. Those which bear or contain statements or pictures
of obscene, pornographic, lewd or profane subjects.
K. Except as otherwise provided for by Wisconsin Statute, no sign shall be placed within the limits of any street or highway except such as are necessary for the guidance or warning of traffic. The Village shall cause the removal and disposal of all other signs from streets or highways for which it has been charged with maintenance. Any person who shall erect any sign in violation of this chapter or § 86.19, Wis. Stats., without the written consent of the appropriate highway authority shall be subject to Code §
1-2, except that forfeitures shall be for not less than $10 nor more than $100, and for a second or subsequent violation shall be fined not less than $10 nor more than $500. Section 86.19, Wis. Stats., is hereby incorporated into this Code by reference as if fully set forth herein.
[Added 6-12-2017]