Township of Middle, NJ
Cape May County
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Table of Contents
Table of Contents
[HISTORY: Adopted by the Township Committee of the Township of Middle 12-5-1991 by Ord. No. 799-91. Amendments noted where applicable.]
GENERAL REFERENCES
Streets and sidewalks — See Ch. 215.
Subdivision of land and site plan review — See Ch. 218.
Zoning — See Ch. 250.
The intent of this chapter is to provide temporary signage for commercial businesses to identify special events. By permitting temporary signage, the control and enforcement of such signage will be enhanced. The regulation of signs under this chapter is intended to ensure that the proposed signage is compatible with current surrounding land uses, creates a more attractive economic and business climate within the commercial and industrial area of the township, protects and enhances the physical appearance of all areas and reduces the distractions, obstructions and hazards to pedestrian and auto traffic caused by the indiscriminate placement and use of signs.
The following categories classify types of occasions that would enable businesses to utilize temporary signs:
A. 
Grand openings.
B. 
Anniversaries.
C. 
Promotional events.
D. 
Transfers of sale.
E. 
Holidays.
Each individual business would be permitted four temporary sign permits per year using the special event categories listed above.
A. 
Flags.
(1) 
Each business or industry is encouraged to display or promote any national, state, municipal or nationally recognized foreign flag. The multiple use of such flags should be limited. No more than three poles should be used to fly such flags, and at all times the flag should be flown to follow the Etiquette of Stars and Stripes as per the National Department of Americanism.
(2) 
Nothing contained herein shall be deemed to apply to the American flag. The American flag may be flown or displayed without limitation.
B. 
Each business or industry will be permitted two temporary signs per event. The signs may be either freestanding or attached to the building and must be located on the property that the permit is issued to. All temporary signs must be constructed and located in conformance with standards set forth in Chapter 218, Subdivision of Land and Site Plan Review. All freestanding signs must be located out of the sight triangle to maintain pedestrian safety.
C. 
The total aggregate square feet for all temporary signs shall not exceed 32 square feet. The maximum square feet for any temporary sign shall not exceed 32 square feet.
D. 
Each special event permit shall be limited to a period of seven days.
E. 
Special provisions for businesses located in shopping centers. Each business located within a shopping center shall be permitted temporary signage subject to the approval of the owner of the premises. The number of temporary sign permits shall be limited to four times per year. Each business shall be permitted one sign attached to the front facade. The size of the sign shall be calculated at 1/2 square foot per linear foot of store front, not to exceed 50 square feet.
A. 
No sign is to be located so as to, by reason of its position, size, shape, content or color, be confused for, obstruct, impair, obscure or interfere with any traffic control sign, signal or device.
B. 
No signs, unless publicly owned, shall be placed within or extend into or over any public right-of-way or easement.
C. 
No sign or any part thereof shall be located closer than 10 feet to any lot line and no greater in height than 25 feet.
D. 
To determine the square footage of any sign, the measurements shall include the entire display, together with all spaces between letters and/or symbols, and any artwork, framing or other work clearly a part of the display area of the sign, but not including the supporting structure. No sign shall contain more than two sides visible from any street. Unless otherwise prohibited, all signs may be double-faced with the maximum area applying to each side individually. Signs that require post or pylons whose surface is being used for advertising purposes shall include these surfaces in the total sign area.
E. 
Signs erected flat against the side of a building shall not extend above the height of the vertical wall or cornice to which they are attached, nor may they obstruct, project over or occupy any window surface required for light and/or ventilation.
F. 
All signs shall be of a character and composition harmonious with the area of the township in which the sign is located.
All signs are to conform to the structural requirements of the New Jersey Uniform Construction Code. Freestanding signs shall be supported by posts or pylons constructed of concrete, steel, treated wood or other suitable materials or combination of the same. Posts or pylons are to be securely anchored into the ground so that the sign will withstand high winds. No guy wires or bracing is permitted. Signs attached to structures are to be securely anchored by means of nonrusting metal hardware. All signs shall be maintained in a safe, secure and proper painted condition.
The following signs are prohibited in all districts:
A. 
Animated or moving signs or signs using blinking, flashing, vibrating, revolving, flickering, tracer and/or sequential lighting, except clocks and temperature gauges.
B. 
Signs using red, yellow or green lights which would be mistaken for or interfere with the operation of any traffic control signals.
C. 
Signs using neon lights or any other material which sparkles or glitters.
D. 
Roof signs. No sign may be constructed which attaches to or projects above the roofline.
E. 
Signs on a motor vehicle or trailer that are designated to be parked for advertising purposes.
F. 
Signs advertising the real estate has been sold.
G. 
Signs on a tree or utility pole or painted on or otherwise directly affixed to any rock, ledge or other natural feature, whether on public or private property.
H. 
Signs which contain statements, words or pictures of any obscene character or nature.
I. 
Signs which advertise, identify or pertain to any business no longer conducted or product no longer sold on the premises where the sign is located.
J. 
Signs containing advertising which is untruthful.
K. 
Strings of banners, pinwheels and other similar attention-getting devices.
L. 
Manufactured plastic or metal portable/rollout signs with interchangeable letters.
A. 
No permit for temporary signs shall be issued if present sign standards are not met on the property in question.
B. 
A permit fee of $50 shall be required for each temporary sign permit.
[Amended 5-3-2010 by Ord. No. 1349-10]
[Amended 5-3-2010 by Ord. No. 1349-10]
If the provisions of this chapter are not adhered to by any person or business, whether operating in the Township of Middle or not, that person or business or business shall be subject to a fine of $100 per day for each day the violation occurs.